It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.


Five Ways to Boost Your Professional Profile in the Marketplace

Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal demons were never far away.

Trevor Young chats to Andrew about an article on 'imposter syndrome' he wrote for Inc.com (here's the link  - http://bit.ly/AGimposter); Andrew tells his 'imposter' story and outlines some of the strategies he used to overcome it.

You'll benefit from this chat if you're an aspiring thought leader - a business professional with a growing profile who's out and about speaking, writing, doing media, running workshops etc - but you're still carrying the burden of nagging doubt, a persistent fear that one day you might be exposed as a 'fraud' (even though the reality is far from that scenario!).

As Andrew writes in his Inc.com article: "We bluff our way through life in our business, wearing our public mask, undervaluing what we do, the skills we have and the difference we make."

Life becomes so much better once you overcome imposter syndrome, he says.

Overcoming Imposter Syndrome With Andrew Griffiths

The PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace.

There are a number of advantages blogging provides, he says, including one side benefit in particular that gets scant attention (and it's pretty important!).

The One Advantage Of Blogging (that Only Bloggers are Aware of)

Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena.

In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to validate her ideas publicly, and LinkedIn Groups to connect with prospective clients and like-minded change management practitioners from around the world.

How Dr Jen Frahm Positions her Personal Brand in a Crowded Corporate Marketplace

It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn diagrams (okay, you have to use your imagination!), lots of food for thought ... plenty to get you thinking about!

Planning Your Content Themes

Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, Putting Stories to Work.

In this chat with Trevor Young, Shawn explains how stories are seven times more memorable than facts alone, and provides tips as to how aspiring thought leaders can use storytelling to influence, engage and inspire their audience. 

Shawn also discusses how blogging has been a key driver in building his professional profile (and business), and how he undertook the challenge of writing and publishing his own book.


Storytelling For Thought Leaders With Shawn Callahan

Keynote Marketing Speaker, Strategist & Advisor | Specialising in Social Media, Content Marketing & Personal Branding; author of microDOMINATION


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