A Primer on Social Intelligence - Part I - Truly Inc.

A Primer on Social Intelligence - Part II - Truly Inc.

Welcome to the first episode of The Truly Social Podcast! In this week's episode, we (Tara Hunt + Carlos Pacheco) discuss the issues revolving basing marketing and advertising results sorely on online metrics.&nbsp; The podcast discussion stems from 'Metrics are a Lie' video on the Truly Social YouTube channel. Looking at online numbers alone can be deceiving, even with sophisticated targeting,&nbsp;we're seeing traffic coming to our clients' social accounts from places they shouldn't. A brand's overall advertising results have many layers and shouldn't be based on one platform or medium. Other insights such as content and offline tactics need to be part of better understand&nbsp;the customer's journey Make sure to listen until the end to hear about our Truly Social Heroes.&nbsp; This week's Truly Social Heroes:&nbsp;  Ask A Ninja - https://youtube.com/digitalfilmmaker JeffHK - https://www.youtube.com/JeffHK  Follow Truly Social:  YouTube: https://youtube.com/tarahunt Twitter: https://twitter.com/trulysocial Website: https://trulysocial.ca Your Daily Distraction:&nbsp;http://trulysoci.al/Newsletter  Follow us on:  Twitter:  Tara: https://twitter.com/missrogue Carlos: https://twitter.com/carlospache_co    &nbsp;

Can You Trust Online Metrics?

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) talk about how the agency model is broken which is strange since Truly Social Inc is an agency! The tense client-agency relationships, the awful RFP process that burns out employees and ensures shot-in-the-dark "strategies", and the damaging lack of continuity caused by campaign-based thinking and warring agencies are just some of the things that make #agencylife not that great. No agency is perfect but we're trying to do things differently by opening lines of communication with clients to make sure they learn as we work and build a trusting relationship with them.&nbsp; The podcast discussion stems from Tara's video Why The Agency Model in broken on the Truly Social YouTube Channel.&nbsp; Make sure to listen until the end to hear about our Truly Social Heroes.&nbsp; This week's Truly Social Heroes:&nbsp;  Carlos' choice: YouTuber Elle Mills - https://youtube.com/ElleOfTheMills Tara's choice: Australian comedian Estelle Barber - https://instagram.com/celestebarber  Follow Truly Social:  YouTube:&nbsp;https://youtube.com/tarahunt Twitter:&nbsp;https://twitter.com/trulysocial Website:&nbsp;https://trulysocial.ca Your Daily Distraction:&nbsp;http://trulysoci.al/Newsletter  Follow us on:  Twitter:  Tara:&nbsp;https://twitter.com/missrogue Carlos:&nbsp;https://twitter.com/carlospache_co

Why The Agency Model Is Broken

Welcome to the Anatomy of a Strategy podcast, recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt. 

From community to content, influencers to interest graphs, metrics to memes, and everything in between, we’re on a mission to get social back on track. Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 18 years (LONG before YouTube even existed...or Facebook...or pretty much anything you love today). 

Anatomy of a Strategy podcast is produced by Truly Inc. in downtown Toronto and come out weekly'ish.