resources used:
Freberg, K. (2019). Discovering Public Relations: An Introduction to Creative and Strategic Practices. SAGE Publications.

Highfield, T. (2016). Social Media and Everyday Politics. Polity.

Jenkins, H., Ford, S., & Green, J. (2016). Spreadable Media: Creating Value and Meaning in a Networked Culture. NYU Press.

Papacharissi, Z. (2015). Affective Publics: Sentiment, Technology, and Politics. Oxford University Press.

Sutherland, K. E. (2024). Strategic Social Media Management: Theory and Practice (2nd ed.). Palgrave Macmillan.



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