POPULATION DAY-SPECIAL PROMO
This promo is a radio special which was aired on population day 2009.

The objective of the campaign was to subtly remind the enormity of our population but still be entertaining.Every 15 seconds 8 children are born in our country.This stat was used along with cuts from popular songs, which had elongated classical notes to convey the message

Population Day 2009 Promo1

Population Day 2009 Promo2

Mess Kerala  was a social responsibility initiative of Radio Mango , with a mango twist. It was an on ground reality show to find the best "POT -HOLE" in the city in a beauty pagent format.

These are couple of promos of the campaign. The campaign later won Radio Mirchi Kaan Gold in 2010.


untextify