Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life. 

Recorded Feb 29, 2024 at the Upfront Summit.

Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi

When it comes to design thinking, few do it better than Tristan Walker.  Early in his career, the award winning, 30-year-old entrepreneur served as an intern at then fledgling "microblogging" site, Twitter.   Later, he moved on to become the golden child of Foursquare, helping build it to the point of cultural critical mass.  And now in addition to co-founding Code 2040, an organization designed to discover and create successful minority techies, Tristan helms his own Andreessen Horowitz supported operation, Walker & Company, focused on creating suite of non-digital, consumer conscious products.   On Innovation Crush, Walker breaks down his mastery of designing products and relevant marketplace experiences for his customers, building a team focused on innovation and diversity, and how his humble upbringing shapes his business thinking today.

www.getbevel.com 
www.code2040.org

#69:  Tristan Walker - Razor Sharp Design Thinking

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Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi

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