Elevator music but its trap

This podcast delves into the world of gamification, and how it has been specifically used by the McDonald's Monopoly Campaign to engage and motivate consumers.

Header Image made by Kate Ryan in Canva

Music by Wataboi from Pixabay (CC0)
https://pixabay.com/users/wataboi-12344345/

References:

Ahmadi, M. M. (2020) ‘Managing the New Gamified World: How Gamification Changes Businesses’, International Journal of Management, Accounting & Economics, 7(7), pp. 305–325, accessed 20th April 2021
https://eds.a.ebscohost.com/eds/detail/detail?vid=3&sid=f72ffa68-4296-4e4e-98f2-e9b6065ce685%40sdc-v-sessmgr01&bdata=JmF1dGh0eXBlPXNzbyZjdXN0aWQ9ZGVha2luJnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=145181821&db=bth

Thorpe, A. S. and Roper, S. (2019) ‘The Ethics of Gamification in a Marketing Context’, Journal of Business Ethics, 155(2), pp. 597–609. doi: 10.1007/s10551-017-3501-y, accessed 20th April 2021.
https://eds.a.ebscohost.com/eds/detail/detail?vid=1&sid=f72ffa68-4296-4e4e-98f2-e9b6065ce685%40sdc-v-sessmgr01&bdata=JmF1dGh0eXBlPXNzbyZjdXN0aWQ9ZGVha2luJnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=edselc.2-52.0-85015151098&db=edselc

Gamification and the McDonald's Monopoly Campaign

I needed elevator music, so I decided to produce my own.

Released as Creative Commons Attribution license. Feel free to use this track in your productions as you wish - including commercially - as long as you credit me.

Gamification and the McDonald's Monopoly Campaign

Kate Ryan

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