Why You Should Listen to The Industrial Executive

Our guest this week on The Industrial Executive podcast was Ken Gieseke, VP of Marketing at McElroy Metal. Ken has worked at McElroy for more than 20 years and has had front row seats to watch the evolution of marketing and sales within the industry. He shares with us how McElroy have adapted to the changing marketing sphere and are watching it drive sales.

How to Educate Your Customers and See Sales Rise w/ Ken Gieseke

What’s the secret to having a company that is 100 years old? Glenn Williams, President of Bell Performance, joins us on this episode of The Industrial Executive to talk longevity and the unique environment they’ve created for both customers and employees.

How to Ensure your Company Thrives After 100 Years w/ Glenn Williams

Understanding the role that digital marketing plays is important regardless of industry, although crucial in the traditional B2B space. Adam Robinson, Marketing Manager at Cerasis, chats with us the role digital plays in the world of logistics.

How to Get Your Digital House in Order Before You Hop on the Digital Marketing Train w/ Adam Robinson

We are talking all things associations with Executive Director at MACF, Sherry Reeves, on our most recent episode of The Industrial Executive. Sherry tells about the exciting things happening in small manufacturing businesses and communities and the ways she’s seeing associations, like MACF, support them while encouraging a new generation of skilled workers find their place.

The Value Associations Provide to Manufacturers and Their Communities w/ Sherry Reeves

“I was 50 years old when I started using Linkedin.&nbsp;I thought there were a million reasons it wasn’t going to work for me.” That was Wayne Breitbarth.&nbsp;He went on to write The Power Formula for Linkedin Success, selling over 100,000 copies.&nbsp;I asked Wayne to unpack why Linkedin is the most strategic platform for industrial, B2B, and manufacturing companies. The short answer: it’s is not just another social media platform, it’s the database we never had. Check out  Wayne’s worksheet on how to use “connections of” the essence of LinkedIn, and what Wayne calls the “referral filter”.

Why Execs Should Steer Away from Thinking of LinkedIn as Social Media w/ Wayne Breitbarth

“E-commerce doesn’t work for me.” &nbsp; “Why?” “Well, we tried it.” “What does that mean?” Many B2B manufacturing and distribution companies don’t view building a like building another physical location. You must invest as you go in the necessary features of the store. Many suffer from having disparate systems that are not well integrated, interrupting their prospects' buyer journey. This is where Karie Daudt, VP of Marketing and Customer Experience at Insite Software, expertly helps B2B manufacturing and Distribution companies build e-commerce sites that keep buyers engaged through the buying process. In this episode Karie outlines why every B2B manufacturing or Distribution company should use e-commerce as a strategic initiative now. Check out Karie’s &nbsp;Executive guide&nbsp;or request an assessment for your business’s e-commerce needs.

How B2B Companies Break the Buyer Journey and Lose Sales w/ Karie Daudt

Engagement is a buzzword, but it’s one that most companies need to pay more attention to. All engagement means is giving people opportunities to connect with you throughout the entire buyer’s journey and beyond. The goal of engagement is to build relationships with people, real human beings, that lead to success for both of you. Their problems are solved, and you grow your business. It’s a win-win. In this episode, show host Todd Hockenberry provides insight on developing a unique engagement strategy that prioritizes people over outcomes.