You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client.

There’s a reason this advice is everywhere, it works!

But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will you do with that info?

What exactly comes next?

Let’s clear all that up in this episode!

Join me as we dive deeper into WHY you need to identify your ideal client, HOW to do it and then WHAT to do next to connect with your ideal client and get them booked in as a client.

p.s. this episode comes with a free workshop to on how you nail down your ideal client and create a full profile just for your business. But you’ve got to listen to get the deets.

Episode Highlights:

Free Workshop at the BeautyBusiness Hackers (6:17)

How to identify your ideal client? (7:22)

Anthea's amazing story (16:25)

The Beauty Business Podcast : Business Information & Ideas for Independent Beauty Business Owners and Salons

BBP 137 : How to Identify Your Ideal Client and Get Their Attention

Promo Codes are a fantastic way to get clients and increase revenue.

But, they’re also an incredible way to lose a LOT of money in your business too.

If you’ve listened to pretty much any of my podcast episodes before, you’ll already know my stance on discounts.

And while Promo Codes typically involve some sort of discount, they’re actually the best type of discount to use and, if you follow my advice, the safest.

So if you want to use Promo Codes to make you more money rather than cost you your business, then check out this week’s episode.

Episode Highlights:

What are Promo codes? (6:28)

Four key blocks (8:58)

Discussing Discounts (11:00)

It’s all About ROI or "Return of Investment" (12:05)

The bad side of promo codes (16:20)

The good side of promo codes (17:38)

A “Timely” Intervention (23:37)

Do's and Don’ts of Promo Codes (26:00)

BBP 139 : The Truth about Promo Codes

How important would you say your guest experience is?

It’s got to be pretty high up there right.

What if you made it the Number One thing you focussed on in your business. In fact, what if you became obsessed with it above everything else. 

That’s what Amie and Nison did in their beauty business and not only has it resulted in their entire team being fully booked - they even have to turn clients away -  but it’s won them a couple of very high profile awards.

They put their success down to doing things differently, specialisation and making sure that their Guest Experience is at the heart of everything they do.

Come and join me for a conversation with Amie and Nison to hear how their journey started and how they turned the most unlikely of buildings in to an award winning salon.

BBP 165 : Harnessing the Guest Experience to Get Fully Booked

Just a few more days until 2023 and if you’re ready to FOCUS on what matters and get the results you want, then I’ve got a special Christmas surprise just for you!

Let me introduce to you F.R.A.M.E. Yourself™, your personal one-to-one coach who keeps you accountable and focused as you get done and tick off all the goals you have for 2023.

Want to knowm more? Like how F.R.A.M.E. Yourself™ works, what you get, how mch it costs and why on earth it’s called F.R.A.M.E. Yourself . . . hit the play button now!

BBP 166 : Come on … frame yourself!

Are you a beauty business owner struggling with starting, hiring or managing your team members? 

In this episode, we've brought back Phil Jackson, founder of Build Your Salon, to share his expertise on tackling these challenges. 

Phil walks us through his proven strategies for hiring exceptional team members and how to effortlessly manage them to ensure they align with, and deliver on your business goals. 

Whether you're just starting out or looking to improve your existing team, this episode is packed with valuable insights to help your beauty business thrive. Tune in now to learn how to build a team that drives success!

"Want to Build Your Own Dream Team"? Go here https://buildyoursalon.com/courses/dream-team-rocket-fuel

BBP 169 : Beyond the Individual: How to Make Your Team Work

Beauty business owners repeatedly tell me that some of their best clients come from Google  . . . 

And to get more clients from Google, you’ve simly got to give google what it wants. 

That's where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top of search results without spending a fortune. 

And that means more clients for you.

All it takes is about 20 mins work on your part and listening to this episode of the podcast..

So, are you ready to take your business to the next level?

Hit play now and I’ll explain how to set your Google Business Profile up for client success.

==========================================


EPISODE HIGHLIGHTS:

What is Google Business Profile? (13:25)

Why use Google Business Profile? (15:43)

The One Problem with Google (17:30)

Setting Up Your Google Business Profile (23:05)

Google Business Profile's Secret Weapons (31:40)

Get More Clients from Google

Team problems are the bane of every beauty and wellness business owner's existence. 

It's like a never-ending battle if you’re not careful and certainly one that I'd rather not deal with.

However, fear not, for I have a special guest joining us on this episode -  beauty therapist turned team dynamic sorceress.

Kelly Shaw’s here to share her secrets and tools on how to create a team that actually has your back, and each others, to the point they actually manage themselves.

So, get ready to dive into the fascinating world of team management and discover how to build a team that sets you free instead of tying you down…

How to Build a Team that Sets You Free

Whether you’re starting out or just trying to get your existing business a bit more organized, writing a business plan is the perfect way to clearly outline how your business will operate, declare goals, and set out a strategy to reach those goals over the next 12 months.


But a lot of business owners don’t plan for the coming year, either because they think it takes a lot of time, they don’t know where to start or they’ve tried before and it didn’t work.


In this episode, I will share our framework and the 5-step process every beauty business owner should go through to create an effective plan for the year to make it easy, fun and quick -- even if you're a complete beginner!


I’m even going to give you our workbook, cheatsheets and a whole tutorial so you can work through the process with me.

But you got to listen to get the details . . .

How To Create A Business Plan To Have Your Best Year Ever!

Ever have those days when you’re unsure what to work on and in what order?


Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide?


In this episode of the Beauty Business Podcast, we will fix all that with my super simple, 4-step process to get more of the right sh!t done in your business.


Listen, and I’ll share my 4 secrets to working on the right stuff no matter what is going on in your business.


Even better, if you have a team, you can teach them these four steps and turn yourself and your team into getting shizzle done ninjas.


Say goodbye to wasted time and hello to more free time!

Mastering Your Day: My Four-Step Strategy for Instant Productivity

Let’s explore the relentless evolution of social media with a fresh perspective from Chloe Parry, Content Marketing Executive at Carden Park Hotel. 

We delve into the challenges posed by constant platform changes and algorithm shifts, offering practical strategies for individuals and businesses to stay ahead in 2024.

Chloe shares her actionable tips to actually get results from your social media and there’s one big surprise you are NOT going to see coming.

Listen to find out what it is.

Easy Wins For Your Social Media in 2024

The beauty industry has faced some tough times recently, but this year could be the turning point—if you're ready for it. 

In this episode, I’ll share 9 powerful strategies to guarantee growth, no matter what the economy throws your way.

From mastering your numbers and pricing for maximum profit to simplifying your business and setting it to "easy mode," these cheat codes will help you build a rock-solid foundation for growth. Plus, don’t miss our bonus tip that could instantly boost your visibility and revenue.

If you’re serious about making 2025 your best year yet, hit play now!

Want my MONEY Method Map? 

Follow me over on Instagram @adamchatterley and DM the word MONEY and I’ll send you everything you need.

9 Cheat Codes to Grow Your Beauty Business in 2025

No clients, no business—simple as that. But did you know that revenue is only one of the six crucial “R’s” that every client should bring to your business?


…and the more of these R’s you maximize, the easier it gets to grow your business and make more money.

In this episode, and for the first time, I'm sharing the Six R’s of Client Success — your cheatsheet to getting the best value for every client you work with.

Here’s what you’ll learn:

💰 Revenue – The foundation of your business. But how do you go beyond the initial sale?
📅 Rebook – No secret to this secret, but it’s the key to building loyal, long-term clients.

…. if you want to know the other 4 R’s, you’ll have to listen to this short, sweet and VERY profitable episode.
PLUS: There’s special announcement about an exclusive business retreat I’m hosting, and a challenge to help you actually implement what you learn from this episode.

🔗 Links & Resources

Join the Wating List to find out more about my exclusive Business Retreat → beautybusinesspodcast.com/retreat
Check out our VIP Referral Card System → https://beautybusinesspodcast.com/bbp-177-the-best-referral-system-ever/
What should we do to celebrate our 200th episode celebration? Email me at adam@beautybusinesspodcast.com

If you found value in this episode, PLEASE pass it along! If you tell just one person about the podcast, it helps another beauty business owner build a thriving, profitable business. 



The 6 R’s of Successful Client Maximisation

In this episode, we’re diving into a game-changing concept that could completely transform how you attract clients—without the constant hustle.

Introducing The Attention Flywheel, a simple yet powerful strategy that helps you keep a steady flow of clients using the methods you're already familiar with. This isn’t about working harder; it’s about working smarter.

Here’s what you’ll discover in this episode:
-Why traditional marketing feels overwhelming—and how to simplify it
-The four essential elements of the Attention Flywheel (Hint: You’re probably already using them, just not in the right way!)
-The secret to getting more clients without relying on social media trends
-How to make your website, Google presence, and word-of-mouth referrals work together effortlessly
-A step-by-step breakdown of what potential clients are really looking for—and how to ensure they choose YOU

If you’ve ever felt frustrated with marketing, this episode is for you. Stop chasing clients—let them come to you. 

Hit play now! 

The Attention Flywheel: A Smarter Way to Attract Clients with Less Effort

At least 20% to 40% of your revenue should come from retail sales. If not, you are leaving money on the table and missing out on some easy revenue.

In this episode, I’ve got 9 simple, effective strategies that you can quickly implement in to your beauty business to help you and your team increase your retail revenue without ever feeling “salesy.”

Want more than just more money from retail? 

Come and work with me for three days in the sun to help unlock more profit in your existing business on my Escape & Elevate Retreat: https://beautybusinesspodcast.com/retreat

9 Proven Ways to Skyrocket Retail in Your Salon

In this episode, I’m breaking down what I honestly think should be required listening for every beauty business owner — especially if you're tired of constantly pouring more time, money, and energy into getting new clients.

The Secret to Ranking #1 on Google for Your Beauty Business (Without Ads!)

Breaking from Tradition with a New Way to Profit from Retail in Your Salon or Skin Clinic

What if your appointment book filled itself -  with the right clients -  while you simply performed your treatments and services and took care of your clients?

In this exclusive episode, I chat with Ashish Verma, founder of Zoca, the world’s first AI-powered growth platform built specifically for salons, skin clinics, and spas.

The AI Assistant that Fills Your Appointment Book - Without You Lifting a Finger

Grab a FREE Trial of my NEW weekly newsletter: https://beautybusinesssecrets.co/newsletter/

Are you drowning in subscriptions you barely use - but you're afraid to look in case you see how much it’s costing you? In this episode, Adam spills the truth about beauty business software bloat—and shows you exactly how to fix it.

Save yourself time and run your business better by upgrading your management software with Timely: https://www.gettimely.com/?partner=salonbusinesssecrets

Use the Code: BBS50 to get 50% off your first 3 Months

In this episode, you’ll discover:
The 3 essential tools every salon, spa, or clinic actually needs
Why your current software might be costing you more than just money
The simple method to pick the right system for your business
Which email platform gives you the best bang for your buck
My favourite software tool that can quietly become your secret weapon

Save time, save money, and finally ditch the software that’s slowing your beauty business down.


The Only 3 Tools You Need to Run Your Beauty Business

Grab my FREE weekly newsletter “Monday Money Minutes” to make more money in your beauty business under a minute: https://beautybusinesssecrets.co/newsletter/	
What if you didn’t have to work so hard to succeed … just pick one thing to focus on?
In this episode, I reveal the ONLY four winning strategies for beauty businesses in 2025 to attract more clients, charge more money, and work fewer hours - and you only need to pick one of them.

You’ll discover:
Why trying to “be better at everything” actually backfires
The four proven strategies that successful salons and clinics use
Real-life examples of beauty pros winning with ease, speed, or guarantees
Why low prices can work — but only if you go all in
How to pick your winning strategy and build your brand around it


4 Ways to Beat 99% of Other Beauty Businesses

Get My Weekly Newsletter for FREE: https://beautybusinesssecrets.co/newsletter/	

If you’re solo and not yet making £8k ($10k) per month - check out the The MONEY Method™ 2.0: https://www.beautybusinesspodcast.com/solo
You can’t pick up your phone these days without someone telling you about a new “game changing” AI tool. But how do you know what to use, how to use it and whether something is going to really make a difference to you - or just be a massive waste of your time.
In this fun and eye-opening chat, Adam sits down with salon legend Phil Jackson to unpack exactly how using AI properly can actually help you save time, ditch boring tasks, and even boost your bottom line. 

Whether you're AI-curious or AI clueless, this episode breaks it down in real talk.


AI for Salons? Here’s what actually works (and what’s a waste of time)

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/

If you’re stuck in the "busy but broke" cycle? Always working but not seeing the money to match? It’s time to stop chasing clients and start attracting the right ones — the kind who pay premium prices, follow your advice and keep coming back.

In this episode, Adam shares his proven Money Method for crossing the line from struggling to thriving. 


Busy But Broke? Why More Clients WON'T Fix Your Problems

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/	

This is a story I’ve never shared publicly, the real reason I ditched corporate luxury to help solo salon and clinic owners like you? 

In this episode, I share the full story—why I left the glamorous world of corporate spa consulting, luxury travel and expense accounts to help independent beauty business owners like you find real freedom and sustainable success.
And it’s not all about me, because there are some valuable take-aways from my journey that will help you get what you want sooner.


Why I Quit Luxury Hotels and Corporate Clients

Get the No. 1 Newsletter for Beauty Business Owners for FREE https://beautybusinesssecrets.co/newsletter/	

Are you posting, promoting, and doing all the “right” things — yet bookings are still flat? Or maybe clients love your treatments, but never buy the products you recommend? This episode will flip that script.

Brand strategist and sales expert Arif Isikgun joins Adam to reveal the real reason clients buy — and it’s not because of treatments or ingredients… it’s emotion. 


From “No Sale” to £3,800: The Power of Storytelling

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/	

Feeling stuck with your salon or clinic’s social media? You’ll love this chat with Stephanie, aka The Beauty Business Bestie.

She spills the tea on how she went from salon owner to social media pro—and why beauty business owners need to stop treating Instagram and Google like a boring chore.


Smarter Social Media Tips for Beauty Pros

Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/	

Are you secretly making it impossible for new clients to even find you, let alone book a treatment or service?

In this episode, I flip the script and show you the seven guaranteed ways to kill your beauty business the quickest way possible - and then how to avoid them!

How to Kill Your Beauty Business in 7 Easy Steps

Christmas is coming … and so is the biggest profit window of your entire beauty business year. In this episode, Adam breaks down how to turn the next six weeks into calm, confident, Christmas-cash heaven — without burning yourself out.
Grab your Christmas Profit Plan Download Here: https://beautybusinesssecrets.co/christmas25

Here’s what you’ll learn in this episode:
Why “busy” doesn’t always mean “banked” at Christmas
The 3 profit levers every salon, spa, and clinic must pull in the festive season
How to choose the right services to promote (and ditch the rest)
Simple ways to boost retail without over-ordering
How gift vouchers become your secret money + client machine
Are you a Solo Skin Clinic Owner doing under £5k and want to get to £8k by the end of the year? And do you want ME to do the hard work for you to get you there???

If so, find me on instagram ( https://www.instagram.com/adamchatterley/) and DM me 2026 and I’ll send you all the details.

How to Make MAXIMUM Money at Christmas in Your Salon or Clinic

Want to fill those annoying gaps in your appointment book and make more money without adding any extra hours? 

In this episode, I break down my upgraded 2-1-3 Technique — a simple daily habit that helps salons, spas, and clinics stay fully booked, boost revenue, and keep clients coming back right on time.

Book Your FREE Business Breakthrough Call: https://beautybusinesssecrets.co/book-a-beauty-business-breakthrough-call/

The 2-1-3 Technique for Eliminating “White Space”

Let’s be honest . . a lot of beauty professionals are building their businesses in spaces that are actively working against them.
Maybe you’re crammed into a tiny rented room where the salon owner controls your hours, your music, but you tell yourself “it’s OK!”

Or maybe you’re clinging to that “temporary” home setup that’s now three years old, where you have to hide the laundry baskets away when a client comes round and you can’t bring yourself to put your address on Google.
You may even have taken on your own lease - and you’re now one leaky pipe or broken boiler away from an emotional breakdown.
If any of that hits a little too close to home . . . this episode is for you.
Adam sits down with Simi Sangar from WOW Beauty, a company creating flexible, fully equipped, stunning spaces made specifically for beauty and wellness professionals. You’ll hear why so many therapists are leaving home setups, ditching restrictive room rentals and breaking up with their “meh” landlords -  and how having a space that truly supports you can boost confidence, reduce stress, and help your business grow faster than you think.


Why your salon or clinic workspace might be holding you back

The Beauty Business Podcast turns 100 today! 🎂

A sudden rush of nostalgia came over me after remembering that first episode I recorded way back in 2015 - it sounds terrible when listened back to it - but now to celebrate this momentous occasion, I am doing a special episode.

It’s normally me doing the interviews when I have guests on the show, but today I’m sitting in the guests chair and YOU are in the hosts chair . . . you are asking the questions, and I’m providing the answers (and the entertainment)

I said you could ask anything . . . and you didn’t disappoint 😳


If you’re excited as I am then hit the play button to listen now.

BBP 100: Ask Adam: A Beauty Business Podcast Special

It's a very special week here on The Beauty Business Podcast because it's National Spa Week again here in the UK and we've gone a little wild - to support National Spa Week this year, I'm bringing you a whole week of amazing episodes for you to enjoy and learn. A new episode every single day.

All week the UK Spa Association, who run National Spa Week, are bringing you curated daily information to help you in your business right now. Whether you are starting out, new in your role or looking for some new ideas, insights or refreshers . . . there is something for you.

In this, our first episode of the week, we will be facing one of the most daunting aspects of many manager and business owner . . . your financials. However, our special guest today believes that we shouldn’t fear them like he used to, but embrace all things finance and in particular your P&L.

Joining me on the show today is the Resort General Manager for the Carden Park Estate in Cheshire here in the UK, Hamish Ferguson. His vast experience in the world of hospitality involving finance will show you exactly how to best understand and use your P&L to your advantage.

So let’s kick off a whole week of NSW episode specials by hitting that button to listen now.

Beauty Business Podcast

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