problem solving

In today's episode I'm sharing the audiobook version on my best selling book "Mastermind Dinners: Build Lifelong Relationships by Connecting Experts, Influencers, and Linchpins". So may think that I am "cutting into sales" by sharing this audiobook for free on the podcast, but I didn’t write this book for friends, fame, or financial reasons. I wrote it because I am living proof that your network is your net worth. To me, there is no better way to forge a strong network than to host Mastermind Dinners.

Free Audiobook: Mastermind Dinners

Solving Problems with Design Thinking by Jeanne Liedtka, Andrew King, and Kevin Bennett on Audible:
http://www.audible.com/pd?asin=B01GU2YHAU&source_code=AUDORWS0615169HCY

Get this audiobook for free when you try Audible:
http://www.audible.com/offers/30free?asin=B01GU2YHAU&source_code=AUDORWS0615169HCY

Summary:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers. 

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Solving Problems with Design Thinking by Jeanne Liedtka et.al, Narrated by Dina Pearlman

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