In the last half-century, B2B sales techniques have undergone significant change.

In this episode, Jeff Thull, author of Mastering the Complex Sale, talks about the evolution of B2B selling and lays out a bulletproof map for ensuring results.

Today, the customer really needs outside expertise—and that’s where your sales team steps in.

1: A 4-Part System to Master the Complex Sale w/ Jeff Thull

When most people send cold emails, they immediately vomit their sales pitch. But without establishing a relationship, they have almost no hope of getting conversions.

In this episode, Justin Christianson, bestselling author of Conversion Fanatic, shares the hard lessons he’s learned from sending thousands of cold emails—from defining his target market to treating people like people.

2: 6 Lessons Learned from Sending Over 50,000 Cold Emails w/ Justin Christianson

B2B Growth is a podcast dedicated to helping B2B sales executives achieve explosive growth. Each episode features an interview with a B2B sales executive or thought leader, discussing topics like: sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. 

B2B Growth Show