It’s not what you know; it’s who you know. Or more accurately, it’s who you and your employees and co-workers know. Everyone in your organization has connections to hundreds of other people. Not all of those people will be links to possible sales, but it makes sense to pay attention to existing connections between members of your company and your potential target accounts. If you take a look at who people in your company already know, you may be able to double your business just by activating those existing relationships. In this episode, Steve Amedio, CEO at TKXS, explains how his company is harnessing the power of who they know to increase business and revenue.

5: How to Harness the Power of Who You Know w/ Steve Amedio

AI for B2B Sales and Marketing