Lindsay’s key takeaways/questions  Is your team leveraging technology to bring your creative ideas, strategies, and content to life? Or are you looking first to your technology and what it’s capable of -- and then building strategies, campaigns, and tactics around them? What secrets might you be keeping from your CIO or IT team? What’s in your tech stack that would come as a surprise to your IT team? When was the last time you really took a good look at email and asked if you’re using the channel to its full potential?  Full Notes   https://www.emarsys.com/en/resources/podcasts/how-technology-enables-art-of-marketing-raj-choudhury  Resources and links discussed  Check out Raj’s conference, EiQ: The Intelligent Email Gathering, here. See Raj’s personal blog, here.  &nbsp;

001: Raj Choudhary | How Technology Enables the Art of Marketing

Lindsay’s key takeaways Culture, empathy, storytelling will have a huge impact on our marketing teams and the extent to which we’re able to effectively connect with customers. Always ask:  What’s in it for the customers? What’s in it for your colleagues? What’s in it for the company?  Full Notes   https://www.emarsys.com/en/resources/podcasts/the-future-of-marketing-is-culture-empathy-and-storytelling-michael-brenner-podcast  Resources and links discussed  Visit Michael’s blog on Marketing Insider Group. Learn more about Michael’s book,  The Content Formula. Connect with Michael on LinkedIn and Twitter.

003: Michael Brenner | The Future of Marketing is Culture, Empathy and Storytelling

Lindsay’s key takeaways  As you look to incorporate AI and automation, look for the aspects of your role that require the most time or repetition. The machine can likely take on these tasks at a faster rate and more effective clip. This will allow you to focus on other elements the machine can’t. Manage the machine or it will manage you. While you may not be jumping to learn Python or go toe-to-toe on data analytics with Christopher, understand the technical capabilities available, as well as new opportunities that will emerge. Even though there’s pressure for more marketers to think and work like data scientists, this isn’t realistic or necessary. Manage machines for effectiveness and accuracy, but there’s no need to comprehend the technical details of how they work or what they do underneath.  Full Notes   https://www.emarsys.com/en/resources/podcasts/ai-marketing-and-predictive-analytics-christopher-penn-podcast  Resources and links discussed  Check out BrainTrust Insights Visit Christopher’s personal site and his podcast Coffee Over Marketing

002: Christopher Penn | AI Marketing and Predictive Analytics

Lindsay’s key takeaways/questions:&nbsp;  Use qualitative data from your website search bar and chat log to glean insights, pick topics, and create content. Use thank you or confirmation pages to continue the customer journey. The unexpected moments of inspiration and risk-taking experiences will always be made by you and not the machine/data -- continue being human!  Full Shownotes:&nbsp;    https://www.emarsys.com/en/resources/podcasts/human-element-marketing-andy-crestodina  Resources and links discussed  Andy’s book, Content Chemistry

004: Andy Crestodina | Bringing the Human Element Back into Marketing

Lindsay’s key takeaways/questions:&nbsp;  We are no longer held to the standards of our verticals, industries, or business sizes. We are all on the same scale and the bar is set by the&nbsp;best brands in the world. Don’t sell. Help. As Jay says, “If you sell something, you make a customer today. If you help someone, you create a customer for life.” Big data without understanding is useless. As Jay said, it’s not about big data or even big technology. It’s about a big understanding.  Full Shownotes:&nbsp;    https://www.emarsys.com/en/resources/blog/smart-marketing-about-help-not-hype-jay-baer  Resources and links discussed  Jay’s new book (pre-sale),&nbsp;Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth&nbsp;on creating a winning word-of-mouth strategy Jay’s firm,&nbsp;Convince &amp; Convert Jay’s podcast,&nbsp;Social Pros

005: Jay Baer | Smart Marketing is About Help Not Hype

Lindsay's key takeaways:  Use technology to help be better, faster, and scale. It’s not intended to replace us and it certainly shouldn’t. Only humans can deliver the empathy and relationships. Marketing tactics sometimes get a bad rap — retargeting, email personalization, spam, digital advertising, and more. When the customer feels valued, these tactics work. When used incorrectly, they can be destructive. You own (part of) the CX. Poor experiences can happen anywhere throughout the buyer journey. How can you improve the touch points you can control?  Full Shownotes:   https://www.emarsys.com/en/resources/podcasts/retail-relevancy-changing-digital-landscape-ted-rubin

006: Ted Rubin| Retail Relevancy and the Changing Digital Landscape

Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts – and the role technology plays in it all. As they approach their strategies and the tech that helps them execute, they always take time to step back to ask, “is this the right thing for our customers?” You have an opportunity to do the same thing. Full Shownotes:   https://www.emarsys.com/en/resources/podcasts/brandalley-alexandra-simion

024: Alexandra Simion | How BrandAlley Uses Technology to Put the Customer First

We have some news — good news! We’re changing things up on the podcast! After nearly a year of amazing interviews with some of the world’s most highly-achieving marketers, we wanted to take a step back, and just take things in, for a moment. We realized we’ve collected so many great insights across a number of relevant topics — like tech stacks, AI, and more — and we didn’t want those wonderful insights to get lost in the shuffle. I'm Michael Becker, Digital Content Manager at Emarsys, and with the help of my&nbsp;team, we’re re-launching some of our most popular, most listened-to episodes in a new, themed approach as we move forward. And, if you hadn’t noticed yet in listening, we have a new voice introducing our wonderful guests... yours truly! I’m excited to take the proverbial reins as Lindsay moves on to other initiatives. As for the future, we’ll see where the wind takes us. Otherwise, and without further adieu, please enjoy some of our finest episodes to date, beginning with what we’re coining as the “Tech Stacks Series." &nbsp;

Welcome to the New Marketer + Machine: Tech Stack Series Trailer

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. 

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, e-commerce and retail marketing, and the future of marketing.

Marketer + Machine

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