Who’s on your client "board of directors"? Periodically meeting with a group of loyal clients can keep your business in tune – and ahead of your competition. Charlotte, N.C., broker Leigh Brown tells you how to do it. Listen in, then download Leigh’s template for starting your own board of directors.

Leigh Brown, ABR, CIPS, CRS, ePRO, SFR, is a nationally known real estate trainer, speaker, and coach. She’s also a partner at Charlotte, N.C.–based RE/MAX Executive Realty and broker-manager of its Concord office. Before she got started in real estate, her career famously included the sale of stocks, liquor—and chain saws. Contact her at leigh@leighsells.com.

Nobu Hata is the director of digital engagement for the National Association of REALTORS®. Before joining NAR, he was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Creating a Board of Directors with Leigh Brown

Are you using social media to build your referral base as effectively as possible? 
Maura Neill, ABR, CRS, MRP, ePRO, is a top agent with RE/MAX Around Atlanta Realty. She talks about how she leverages social media to boost her offline marketing and brand building while effectively managing her time. Contact her at maura@buysellliveatlanta.com.

Nobu Hata is the director of digital engagement for the National Association of REALTORS®. Before joining NAR, he was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Offline Marketing in an Online World with Maura Neill

There's an annual report by NAR that has become essential reading for one of Nashville's top real estate pros. Brian Copeland, GRI, ABR®, with Village Real Estate, dissects The Profile of Home Buyers and Sellers each year to get concrete insight into who today's buyers and sellers are, what they want, how they found their agent, what kind of financing the want, and so on. He uses the information every day with his clients. He also breaks the report up into segments and uses the material throughout the year in the sales classes he teaches. 

Nobu Hata is the director of digital engagement for the National Association of REALTORS®. Before joining NAR, he was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Value Proposition of Home Buyer and Seller Profile with Brian Copeland

Online home searches do a good job of showing buyers what a home looks like but there are two ways in which they fall short. The first is helping buyers consider all the areas in which they could buy, and the second is what it will feel like to live in a particular neighborhood. The first is something real estate professionals are particularly good at doing, because they can use their local expertise to suggest areas to look in that buyers might never have thought of. The second is something virtual reality is particularly good at doing, because it can help buyers feel like they're experiencing a neighborhood without having to be there.

Both of these topics and more get a thorough run-through as Nobu Hata of NAR picks the brain of the guru behind The New York Times real estate section, Matthew Shadbolt, director of real estate products at the paper. 

Nobu Hata is the director of digital engagement for the National Association of REALTORS®. Before joining NAR, he was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Photos, Virtual Reality, and the Value of a Real Estate Agent with Matthew Shadbolt

21 Steps to Selling Every Listing with Amy Broghamer

Sven Andersen of The Anderson Team, REALTORS®, in Winchester, Mass., tracks everything his team does so he can identify where each lead comes from, how much time his team is spending on marketing, where he gets the most bang for his buck on advertising, and so on. As a result, he can assess the best time to make marketing calls, which media to use to reach different groups of prospects, and what ad spending to increase. 

Andersen has one of the top selling RE/MAX teams, and he shares his recipe for success with Nobu Hata, NAR's director of member engagement. 

Before joining NAR, Hata was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Tracking ROI For Everything You Do With Sven Andersen

In today's market, establishing trust among home buyers and sellers is vitally important. Nothing does that better than having past clients talk about the good job you did for them. Raziel Ungar, a broker with Pacific Union in Burlingame, Calif., has built his web site around his client testimonials. First, he gets  a professional photographer to take a portfolio of pictures of them and then accompanies the pictures with the clients' words on the success they've experienced with Raziel's help. 

Ungar talks about his strategy in depth in the latest podcast from Nobu Hata. 

Before joining NAR, Hata was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Reputation Management at a New Level With Raziel Ungar

Real estate professionals can find themselves at risk if they don't systematically keep safety top of mind while meeting customers. Carl Carter, Jr., a real estate agent in central Arkansas whose mother, Beverly Carter, also an agent, was slain in a botched kidnapping by people posing as real estate customer, talks about ways agents can tay safe and also about a foundation that's been created to promote agent safety.  

given the nature of their Carter  talks about his strategy in depth in the latest podcast from Nobu Hata.

Before joining NAR, Hata was a real estate agent with Edina Realty in Minnesota. The self-described geek has called Alaska and Minnesota home. Now, he’s in in Chicago or on the road meeting with REALTORS® and association executives to talk about NAR, their business, and the integration of digital technologies in the real estate industry.

Staying Safe as a Real Estate Agent with Carl Carter

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The Takeaway With Nobu Hata