In this episode of #TheStrategySide, we speak with Chief Customer Officer at Launchmetrics, Tatiana Ferreira about the importance of digitizing fashion, luxury and beauty collections in a new industry climate.

#TheStrategySide: The Importance of Digitizing Collection Launches with Tatiana Ferreira

Influencer Marketing Manager at Launchmetrics, Gill Ryder, talks us through how to effectively measure your influencer marketing campaigns as a fashion, luxury or beauty brand.

#TheStrategySide: How to Measure Your Influencer Campaigns Effectively with Gill Ryder

Events have been a great tool for the fashion, luxury, and beauty industry always in order to present and launch campaigns. Brands must rethink how they can continue to meet business goals and implement inspirational brand experiences for professional audiences, as well as the end consumer, in today’s digital setting.

#TheStrategySide: How Digital Events will Impact Brand Performance

We connected with Stephan Rabimov to better understand the current and future dynamics informing the industry today. Rabimov is a seasoned public relations and fashion media professional with experience as a contributing editor at Forbes, L’Officiel, The Huffington Post, and dozens of other publications.

#FashionTalks: Stephan Rabimov on the Current State of the Fashion Industry

The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability and digital innovation at the forefront to respond to the new market narrative and to showcase ideas and designs in the notion of a ‘new normal’ tackling circularity, and diversity, digitization, and climate action. Catarina Midby shares her insights on Stockholm Fashion Week, and how it has adapted to the

#FashionTalks. From Local to Global: The Turning Point for Stockholm Fashion Week

In this episode of #TheStrategySide you will learn:

- How brands and agencies can demonstrate PR ROI in order to showcase their contributions.
- Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments.
- The importance of data-driven strategies based on unified, comparable metrics.
- The future of PR for fashion, luxury, and beauty brands.

#TheStrategySide: How to Demonstrate PR ROI With Kate Mercer

In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.

#TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé

The official podcast collection by Launchmetrics, giving listeners a deeper dive into the hottest business topics surrounding Fashion, Luxury, and Beauty, sharing insights from industry leaders, and giving you the chance to learn more about our products.

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