To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads.

It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in their first day of accounting class freshman year of college. Nathaniel and John bonded over their passion for food and shared experience of growing up with parents who are immigrant entrepreneurs. From there, the idea of Sweetgreen was born. “We had this vision: how do we re-imagine fast food so that it can be synonymous with healthy food?”

To find out more about Nathaniel’s unpredictable path to Co-Founder and Chief Brand Officer or simply to find out what is in the Naomi Osaka Bowl, tune in to this latest episode of CMO Moves now.

Nathaniel Ru, Co-Founder and CBO of Sweetgreen - The Connection of Telling Stories Through Food

Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children.

Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates.

Jeff Jenkins, EVP, Global Marketing of Carter's Inc. - Bringing Childhood Dreams to Life

With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste, and HSN, it’s no wonder the young direct-to-consumer brand, such as Casper, is thriving.

Tune into this special guest-hosted episode of CMO Moves to hear Lisa talk about tapping into the creative process and what her favorite summer sweet treat is!

Lisa Pillette, CMO of Casper - Awakening the Power of a Well-Rested World

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.

Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights.

David Tinson, CMO of EA, and Kalen Thornton, CMO of Gatorade - Marketing Is The Name of the Game

When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store.

Tune into this episode to learn more about Thrive Market’s shoppable cookbook launch and hear all about her journey to CMO!

Amina Pasha, CMO of Thrive Market on Launching its First Shoppable Cookbook

When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task, having served as VP of Growth for Grubhub at a time when the concept of food delivery was just starting to catch on.

In this episode, Young shares what it means to be a tech CMO today and what skills are most needed for marketers moving forward.

Steven Tristan Young, CMO of Poshmark - Problem-Solving Over Perfection

In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.

Listen to this episode to learn what tools today’s marketers need in their tool belt and why curiosity is so critical. Also, make sure to listen to his first episode to get flooded with game-changing career advice.

Kenny Mitchell, CMO of Snap - Distinguishing Between the Noise and the Signals

For TJ Abrams, every career move he’s made has been based on people and purpose. In their first ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that with encourage consumers to perform at their best.

CMO Moves host Heide Palermo sat down with Abrams to discuss some fun ways in which he’s engaging his team virtually and his perspective on whether or not having an MBA is vital to ascend to the C-Suite.

TJ Abrams, CMO of Exos - Focusing on the Mission, Not the Position

Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid.

In addition to leaning into its core values, Loredo claims the brand’s other key ingredient is built on trust and cross-collaboration to bring people along. Listen to get Loredo’s candid advice for aspiring CMOs and why problem-solving goes hand-in-hand with marketing today.

Carl Loredo, CMO of Wendy's - Growing the “Challenger Brand with a Charm”

When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where she needed to be.

CMO Moves host Heide Palermo sits down with Huyett to discuss what's next for the brand including their new launch of the second most requested clothing item in homeless shelters as well as the marketing breakfast she's been running for several years.

Kate Huyett, CMO of Bombas - Using Learning as a Love Language

Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.”

Tune in for a crash course in entrepreneurial thinking grounded in business imperatives. North also shares his biggest do’s and don’ts for a harmonious brand-agency relationship and advice on how to keep your creative briefs, well, brief.

Aron North, CMO of Mint Mobile - Why Creative Is Jet Fuel To the Engine

Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team over at Campbell’s has modernized the brand to make the product more relevant to consumers under the meals and beverages portfolio.

In this episode, Lee shares insights into how she’s navigating pandemic-accelerated changes, the one thing she looks for when building a team, and the importance of creating space for others.

Linda Lee, CMO of Campbell's - Modernizing the Nostalgic Brand

From the challenge of retaining talent and fostering an inviting culture on the inside to the necessity of moving at the speed of culture on the outside, marketing leaders have to prioritize both (and find the synergies between them) in order to thrive in the future.

In this special edition, hear from seven CMOs from brands like Wendy’s, Campbell’s and Snap Inc. on those specific challenges while host Heide Palermo and co-host Jabari Hearn, svp of marketing at Westbrook Media dish on their perspectives and share a few of our own.

Special Edition: CMOs and the Culture Conundrum

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations.

Tune in to hear Denny's personal connection to that effort and what happened when he listened to an IMAX demo for the very first time. Learn how he's prioritized personal needs throughout his career journey, his perspectives on what it means to be a CMO today and his advice for embracing "your other."

Denny Tu, CMO of IMAX - Embracing What Makes You Different Over Achievements

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories.

Tune in to hear more about the exciting collaborations Kim and Jason have already executed, how they’re thinking about Black History Month and the delicate dance of keeping a pulse on new and emerging talent.

Jason Brown, CMO of NTWRK, and Kimberly Evans Paige, CMO of BET - Contributing Back to Culture

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.

Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward.

Craig Rowley, CMO of Shutterfly - Building Brand and Empathy

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic experience.

Tune in to hear how the marketing team at Universal Parks and Resorts leverages storytelling and immersive experiences throughout its parks and resort. You’ll also hear Wiley’s memorable advice on embracing who you are (especially when you’re the “only” in the room), the power of mentors who help you see your blind spots and advocating for yourself and your work.

Xiomara Wiley, CMO & EVP, Marketing, Universal Parks & Resorts - Defining Brand Alongside Consumers

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.

As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.

Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly.

Carolyn Dawkins, SVP, Clinique - Translating Brand Equity in the Metaverse

Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader.

Tony Rogers, CMO of Walmart U.S. - The Power of Purpose

To kick off my new year, I took a little trip south of San Francisco to visit with Taj Alavi, Global Head of Brand at Uber and former Head of Brand for Instagram and Intuit. What was supposed to be an hour breakfast turned into a three-hour fascinating journey with Taj. We talked about everything from how she got to lead Global Brand for one of the biggest companies in the world to how she juggled her full family life to her tips for balancing being direct and being nice. We also touched on the impact of her Iranian culture in how she approached her role as a business leader, and what she had to change to finally “own her informed voice” unapologetically. Tune in to hear Taj’s incredible journey and how her life motto of “build, not break” reminds us all that we are part of a bigger story.

Taj Alavi, Global Head of Brand of Uber- What it Means to Build, Not Break

In looking at Alex Chang’s path to becoming CMO of the San Francisco 49ers, you could say he took a bit of a slant route (I’m slowly upping my football vocab!). His journey began when he decided to ditch his pre-med studies to explore healthcare consulting and then went on to American Express where he spent more than 13 years across various marketing functions. So what brought him to take the marketing helm at the 49ers? The opportunity to transform brand strategy, engage new audiences and rebuild the marketing organization from the ground up. And that’s exactly what Alex and his team are focused on today as they look to move away from a legacy campaign to a new, more future-focused brand positioning launching in April. Listen in to hear more about how Alex is thinking about captive engagement in today’s competitive experience economy.

Alex Chang, CMO of San Francisco 49ers - Future of Fandom in the Attention Economy

In this session from the Adweek D&I Summit, Facebook Global CMO Antonio Lucio interviews Verizon CMO Diego Scotti on ways to make meaningful change at scale and the "need to put responsibility and society at the center of our strategy." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.

D&I Summit Series: Diego Scotti interviewed by Antonio Lucio on Making a Difference at Scale

As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don't understand what you're doing and you certainly don't want to be behind.” Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman, so she kind of has to listen to him for many reasons. But, that specific guidance has resonated with her and steered all her expansions that she’s brought forward which have evolved WWE from a live sport to a multi-media entertainment conglomerate who is heavily invested in supporting their diverse community. There is so much packed in this episode that blew my mind and my heart. I hope you find time to tune into this special episode all about heroes and villains!

Stephanie McMahon, CBO of WWE - Staying Slightly Ahead of the Curve

10 Adweek Pride Stars and LGBTQ leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are personally and professionally navigating these turbulent times. Their voices shared how LGBTQ advocacy and dialogue have pushed the industry's diversity, inclusion and equity movement forward. Please join us for this very special version of CMO Moves featuring Adweek’s Pride Stars and listen to the immediate actions each of us can take to accelerate systemic change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:

(Moderator) Sarah Kate Ellis, President and Chief Executive Officer, GLAAD
Rigel Cable, Director of Analytics and SEO, Astound Commerce; Social Media Influencer
Kendra Freeman, Co-founder, Mendi
Benjamin Lord, Chief Marketing Officer, Mira Beauty
Shelly McNamara, Chief Diversity and Inclusion Officer, Procter & Gamble
Michaela Ivri Mendelsohn, Chief Executive Officer, Pollo West Corp. (El Pollo Loco); Founder, TransCanWork
Rachael Rapinoe, Co-founder, Mendi
Allyn Shaw, President and Chief Technology Officer, Recycle Track Systems
Ryan Sides, Senior Director and Interim VP of Social Media, BET Networks
Robyn Streisand, Founder and Chief Executive Officer, The Mixx and Titanium Worldwide
Randall M. Tucker, Chief Inclusion Officer, Mastercard

Pride Stars - Adweek Live Event

After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Kenny to take on the role of Snap's CMO and how his team is growing users in target markets and driving awareness for new features like minis (mini utilities) and action bars. You'll also learn how this social media platform’s “pain in the ass” requirement to develop vertical content early on paid off as truly optimized for today’s mobile user and how it has evolved into a content platform, participating in the New Fronts for the first time this year.

Kenny Mitchell, CMO of Snap – Storytelling with Discipline and Soul

What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its innovative technology built to bring more transparency and fairness to the stock exchange scene. Since taking on the role of CMO two years ago, Kate Gunning has been able to unpack and convey the brand’s story in unique ways. From premium hoodies and socks to a custom-made IPA beer, Kate has embraced the power of experiential to build not only buzz and community but also education. Tune in to hear her impressive career journey that led her to where she is today and her career advice around trusting your gut, being brave and pushing forward.

Kate Gunning, CMO of IEX - Watching for Signs and Signals

What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy. Shaken, not stirred.

I sat down with Billy  on the latest episode of CMO Moves to discuss how the premium vodka brand is “Made With Nature” and how this brand truth was the inspiration behind Belvedere’s new multilayered campaign platform that consists of striking cinematography, impactful CSR pledges, and an innovative new product reinforcing the brand’s new commitment. In between his sharing of brand learnings and consumer insights, Billy also shared his own tips of the trade regarding internal communications and how important it is to give people the benefit of the doubt.

Billy Paretti, CMO of Belvedere - Sustainably Shaking Up the Spirits Industry

Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism.
Thank you to all our speakers for bringing their heart, knowledge, and power forward:

Carla Hassan, CMO, Citi
Dalia Tarabay, Global Business Lead, Google
Farhanna Sayegh, Multicultural Marketing Director, CQ fluency
Jasmine Atherton, VP of Marketing, etuHOME
Maryam Banikarim, Head of Marketing, NextDoor
Sepideh Nasiri, CEO and Founder, Women of Middle East and North Africa (MENA) in Technology
Stephanie Nadi Olson, Founder, We Are Rosie
Tariq Hassan, CMO, Petco
Mehmet Orhun Zenginler, SVP Sales and Operations, Adweek (host)
Fahad Khawaja, Founder, Hue (moderator)

Special DEI Series: The Unaccounted - Adweek MENA Summit

For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture”, Nick Tran, Head of Global Marketing for TikTok. But don’t take my word for it. Have a listen or ask anyone in the marketing community, they will vouch for Nick’s consistent ability to listen and then tap into some of the most viral moments of the day. In Nick’s latest role, leading consumer marketing for TikTok globally, he’s already seen some pretty memorable moments. Who can forget Nathan Apodaca? No stranger to the intersection of marketing and culture, Nick has had an interesting career path. Tune in to hear more about his journey, how he thinks about giving back, and don’t miss the fun stories of the famous green slippers and why he’s known as the ‘Sock Guy’.

Nick Tran, Head of Global Marketing of TikTok - Marketing at the Speed of Culture

This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she’s taking on, as well as her new roles with Adweek. Nadine takes us back to her upbringing, her early career and some of the most personal and pivotal times in her life that have shaped who she is today. And of course, we wouldn’t let her off the hook without having her answer the famous last question she's asked every CMO...

Special Episode: Nadine Dietz in the Hot Seat!

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An Adweek podcast series sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.

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