In this PUNCH! Marketing Minute I share insight into Twitter including the lifespan of a tweet and how frequently businesses should be tweeting. Also, my guest Bill Belew of www.BillBelew.com shares insight into blogging for businesses, the benefits of blogging, how he pays his mortgage through blogging and more. Learn more about PUNCH! host Erika Taylor Montgomery and her public relations & social media management agency at www.ThreeGirlsMedia.com.

Blogging For Business Part 1

In this segment of PUNCH! Media & Marketing Made Easy on 1220am KDOW, The Wall Street Business Network, I chat with Julia Kocs of KOCS Branding & Communications about, "How to Effectively Pitch the Media." We discuss exactly what a media pitch is, why getting media coverage can change the life of your business, how to find contact information for journalists and free services that give you journalist's information.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com. Erika offers a complimentary 30-minute consultation. To set up yours today, email Info@ThreeGirlsMedia.com

How To Effectively Pitch The Media Part 1

In Segment 3 of this episode of PUNCH! Media & Marketing Made Easy the PUNCH! Marketing Minute covers the differences between advertising and public relations. Then my guest Barry Cohen of AdLab Media Communications (www.adlabcreative.com) discusses “Advertising 101.” We cover the first thing a company should do when they want to promote their business, market research, how to choose what medium you should advertise in, online marketing, the media landscape in 2012, selling benefits & features, emotional purchasing. To learn more about PUNCH! host Erika Taylor Montgomery and her public relations and social media marketing agency, visit www.ThreeGirlsMedia.com.

Ads vs PR - Advertising Part 1

In the PUNCH! Marketing Minute I share "4 Social Media Mistakes & How to Avoid Them." Then, in Round 2 of PUNCH! I chat with Lee Lonitz of Design for Site (www.DesignforSite.com) about "To Tweet or Not to Tweet: How to Use Twitter for Your Business." We talk about the uniqueness of Twitter as a social platform, if all businesses should be using Twitter and the core demographics of a Twitter user.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com.

How To Use Twitter For Business Part 1

In Segment 1 of PUNCH! Media & Marketing Made Easy on 1220am KDOW, The Wall Street Business Network, I chat with Aaron Heinrich, Managing Director of SHIFT Communications' San Francisco office about, "Public Relations Trends." We discuss how the PR industry has changed in the last decade, how social media has revolutionized public relations, and how important visual communication like video is. We also discuss the hesitancy of some companies to engage in social media.  Find Aaron at www.SHIFTComm.com.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com.

Public Relations Trends Part 1

In Segment 2 of PUNCH! Media & Marketing Made Easy on 1220am KDOW, The Wall Street Business Network, I continue my chat with Aaron Heinrich, Managing Director of SHIFT Communications' San Francisco office about, "Public Relations Trends." We discuss how the purpose of press releases has changed over the years and how working with the media has changed. We talk about how to feed stories to the press, how blogging has changed the world of public relations and why they're so important to businesses. We also discuss earned media and what it encompasses today. Then we talk about social media strategy and some pitfalls companies fall into.  Find Aaron at www.SHIFTComm.com.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com.

Public Relations Trends Part 2

In Segment 1 of Round 2 on PUNCH! Media & Marketing Made Easy on 1220am KDOW, The Wall Street Business Network, I share "5 Tips to Engage Your Audience on Social Media." Then, we chat with Janet DaParino, The Social Media Queen, about "How to Use Social Media More Effectively." We discuss where companies should start when it comes to social media, the cover image on Facebook and how to maximize them, and the importance of being consistent with your brand across social media platforms.  Find Janet at TheSocialMediaQueencom.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com.

Effectively Using Social Media Part 1

In Round 1 Segment 1 of PUNCH! Media & Marketing Made Easy, I chat with Skip Besthoff, CEO of InboundWriter (www.InboundWriter.com) about "How to Create Great Content." We discuss how to definition of great content and why marketers should care, how the Inbound Writer software program can help businesses create great content, how companies can tell if their current content is good for the web, and how marketers can go about creating better content.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com. Erika offers a complimentary 30-minute consultation. To set up yours today, email Info@ThreeGirlsMedia.com

How to Create Great Content Part 1

In Round 2 Segment 1 of PUNCH! Media & Marketing Made Easy, I chat with Patrick McFadden of McFadden Consulting LLC (www.McFaddenCoaching.com) about, "Marketing Advice That's Essential for Success." We start by talking about the core definition of marketing and branding, their differences and what a brand is and isn't. Next, we discuss what the essential key is to getting a client to hire you or having someone to purchase your product and focus groups and how they can help with that essential key.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com. Erika offers a complimentary 30-minute consultation. To set up yours today, email Info@ThreeGirlsMedia.com.

Marketing Advice Essential for Success Part 1

On this episode of PUNCH! Media & Marketing Made Easy on 1220am KDOW, I share the PUNCH! Marketing Minute which covers 5 Tips for Social Media Inspiration. Then, I chat with Harry Gold of Overdrive Interactive (www.OverdriveInteractive.com) about where B2B marketers should know about using social media.  To learn more about host Erika Taylor Montgomery's public relations and social media management agency, Three Girls Media & Marketing Inc., visit www.ThreeGirlsMedia.com.

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