This week we join George McNeil, Managing Director of Johnstons of Elgin's Retail Division, the Scottish family owned business supplying cashmere and wool clothing since 1797. We discuss his new role as chairman of The Spirit of Speyside Whisky Festival, plans for 2022, and the importance of The Malt Whisky Trail within Speyside.

MaltWhiskyTrail - George McNeil - Series 4: Episode 6

Making good on his promise from episode #34, Matt starts the deep dive down the whiskey rabbit hole to talk about milling with Matt Hofmann from Westland, and Murphy Quint from Cedar Ridge.

This is so important to talk about, in large part because most people have no understanding of it, but before malt can be mashed, it has to be milled, and that milling process is arguably the first step of the production process that has an immense impact not only of flavor, but on general perceived quality.

Here's why . . .

How Does Milling Impact Flavor? Episode 35

Want to know what an 'orra loon' is? Ever wondered what it takes to be a Maltman or Stillman? In our first episode to mark Father's Day we meet father and son William and Matthew from Dufftown who work at Glenfiddich, home to the world’s most-awarded single malt. Family tradition runs strong at the distillery which was founded in 1886 by William Grant and is currently run by the fifth generation of his family.

The Malt Whisky Trail Podcast - Series 1 Episode 1

This week we visit the historic Keith and Dufftown Railway, a working line that connects these two historic towns in Speyside. Often referred to as The Whisky Line, this railway is known for its beautiful views, spectacular seasonal events, and the fact that the railway line is run entirely by volunteers. Alistair Coull, the volunteer coordinator of the Keith and Dufftown Railway Association, gives us a little insight into the magic behind this Railway.

Malt Whisky Trail Railway - Series 3 Episode 4

'Hell on Earth' out now! 
Buy/ Stream: https://awal.lnk.to/hellonearth

REZZ
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instagram.com/OfficialREZZ
facebook.com/OfficialREZZ
@official-rezz

Yultron
www.yultron.com
twitter.com/yultron
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REZZ x Yultron - Hell on Earth

In our second episode, we discuss the concept that simplicity is one of the driving forces behind a great experience. Later we discuss some of the challenges of AI and how recent advances may be tackling some of the language processing complications that AI and machine learning face when tackling the nuances of human communication. Matt makes a reference to “The Outer Limits”  https://en.wikipedia.org/wiki/The_Outer_Limits_(1963_TV_series) .

Shane shares a story that he recently heard from futurist Dave Wright about advances in AI - https://twitter.com/thewrightview

In our interview, we talk with internationally accomplished chef and meat geek Clint Jolly ( https://www.clintjolly.com ), about how technology pays an important role in connecting us to food, chef’s, and the cultural identities that surround food. 

Along the way, we tackle the good and bad of apps like Yelp and Instagram and the impact they have on chefs and restauranteurs both positive and negative. 

Clint shares some stories from his 15 month break around the world discovering amazing food in Vietnam, Mexico City and the Yucatan and more. 

Lots of shoutouts along the way:

Michael Tragash of Yelp who is a community manager for Northern Nevada. 
Mauricio Corona, technologist and unofficial ambassador the the world for Mexico City. 
Dave Wright, Innovation Officer for Servicenow and overall Smart and Funny guy. 

You can find Clint Jolly around the web in the following places:

http://clintjolly.com
https://twitter.com/ClintJolly
https://www.facebook.com/ChefClintJolly/
https://www.youtube.com/channel/UCN4Etq2YYkr3VYs8Vp2cwDA
https://www.instagram.com/clintjolly/

Episode 2 - Clint Jolly And The Connected Food Culture

In this episode, Matt and Shane discuss questions that came in from episode 1 and were answered by Charles Araujo - www.charlesaraujo.com

Shane brings up the Google Super Bowl ad and the potential technology has to augment our memory. - https://www.youtube.com/watch?v=6xSxXiHwMrg

We are joined by Dr. Rebecca Bevans, a professor of Psychology who holds a Masters degree in human development and a PhD in Cognitive Neuroscience, who listened to our Very Special Episode 3 and wanted to talk to us about some of the areas we touched on. 

We talk about the positives and negatives of technology and it’s impact on humans. Dr. Bevans talks about how technology like social media connects us to events in our past and our memories, but also changes our relationship to other information like phone numbers and the like that we used to have to memorize. This leads to a conversation about our brains being lazy and wanting to optimize energy usage. Dr. Bevans educates us on how brains create memorization patterns. http://www.bu.edu/articles/2016/human-brain-store-retrieve-memories/

Dr. Bevans talks to us about we are only capable of tracking .000009% of all the information being presented to us at any given moment. (Yes, I checked my math and was off by a couple decimal places - SC) - https://www.britannica.com/science/information-theory/Physiology

Dr. Bevans talks bout how our evolutions expects us to lead much less stimulating lives, and the busier we get and the more technology we introduce, there harder things become for us cognitively. Our brain is 2% of our body weight, but consumes 20% of our energy. - https://www.brainfacts.org/brain-anatomy-and-function/anatomy/2019/how-much-energy-does-the-brain-use-020119

This leads to a conversation about how the mental health and life expectancy of Digital Natives (Millennials and Zoomers) are being affected. - https://www.investors.com/politics/editorials/life-expectancy-decline-young-lost-generation/

We are not designed to maintain hundreds of friendships. - https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships

Are we too busy? https://www.sloww.co/busyness-101/

Are we lacking in shared experiences in society now? - https://www.theatlantic.com/health/archive/2014/10/the-importance-of-sharing-experiences/381493/

Or do we older folks just not recognize the modern shared experience like memes? - https://graziadaily.co.uk/life/opinion/memes-just-entertainment/

The origin of the term meme. -  https://www.vice.com/en_us/article/d35ana/richard-dawkins-told-us-what-he-thinks-about-memes 

The impact of FoMo on our lives. - https://economictimes.indiatimes.com/magazines/panache/between-the-lines/fomo/articleshow/62550811.cms

Dopamine and social interactions. - https://heleo.com/like-it-or-not-how-social-media-affects-psychological-reward-systems/10857/

Tribalism in the digital era. - http://www.globalinfluence.world/en/the-eruption-of-tribalism-in-the-digital-age/

Ostracism in the digital age - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422048/

Isolation and social impact. - https://www.forbes.com/sites/howardgleckman/2018/03/22/how-to-reduce-loneliness-in-old-age/#340c74344574

IQ rising rapidly - https://en.wikipedia.org/wiki/Flynn_effect

Shout out to our Spiritual Boomer Laura who we missed on this episode.

Episode 4 - Dr. Rebecca Bevans And The Effect Of Technology On The Brain.

Dedicated solely to the culture, craft and people of the emerging American Single Malt Whisky tradition. Whisky, distilleries, distillers, legislation - all things relevant to the matters of American Single Malt Whisky. Hosted by Maltster, WSET-2 and whisky enthusiast Matt Drew.

How Does Milling Impact Flavor? Episode 35

Single Malt Matters

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