Every business owner should know their numbers. The cost to acquire anew client and why it's so important. This 5-minute Marketing Minute covers these critical numbers to help you understand the reasoning the formula for acquiring a new client. Have a question for me? Email me at: RodHarter@me.com www.specialtymarketingconsultants.com&nbsp; &nbsp;

Episode #118: The Cost To "Buy" A New Client

We're going to pick up our conversation where we left off on episode #118. Calculating the lifetime value of a client. It is sooooooo important. There are some critical numbers you should know, and WHY you should know&nbsp;them. Come on in and join us.&nbsp;It's quick... only 6 minutes. And you'll leave with some great advice.&nbsp; If you like what you're hearing here, please subscribe.&nbsp;Do you have a marketing success story? Let me know and we'll put you on the air. As the ole saying goes, "One hand washes the other." email me: RodHarter@me.com website: www.SpecialtyMarketingConsultants.com&nbsp; &nbsp;

Episode #119: How To Calculate The Lifetime Value Of A Client / Part 2

Most businesses spend waaaaay to much time trying to find new clients instead of&nbsp;carving out more time and marketing efforts to keep the clients they already have. In this 6-min&nbsp;podcast&nbsp;I'll tell you the best, and most affordable way to keep the clients you already have. They'll spend more with you, more often and send you more referrals. Do you have a question for me? Email at:rodharter@me.com website: www.specialtymarketingconsultants.com&nbsp; &nbsp;

Episode #120: Acquisition And Retention

Marketing you want or is it marketing you need? Which is it? There's a big difference. That's what this short podcast kicks around. &nbsp; So many times when you hire a company or freelance copywriter tho help you grow your business you get an individual or company who will tell you what you want to hear.&nbsp;They'll do for you, what YOU want them to do. If they really know their marketing, after they carefully analyze your business, they're going to find out many times that you need is a lot different than what you want.

Episode #121: Is It Marketing You Want... Or Marketing You Need?

How do you know if you're doing effective marketing. One of the best things you can do is market like a farmer. In this short podcast I cover the strategies you need to make a part of your business so you can market like a farmer. &nbsp;&nbsp; email me at rodharter@me.com website: www.specialtymarketingconsultants.com Get my book, 'Market The Bleep Out Of It'&nbsp;https://www.amazon.com/Market-Bleep-Out-Getting-Business/dp/1530833167/ref=sr_1_1?ie=UTF8&amp;qid=1488131487&amp;sr=8-1&amp;keywords=market+the+bleep+out+of+it

Episode #122: How To Market Like A Farmer

Master marketer Bill Gough is back again with more pearls of wisdom about lead generation. Have a question for me? RodHarter@me.com www.SpecialtyMarketingConsultants.com Bill Gough www.BGISystems.com &nbsp; &nbsp;

Episode #123: Rod Harter Interviews "Master Marketer" Bill Gough

Episode #125: Interview With Computer Expert Chris Rohde

In honor of my son, Rod Harter Jr., who passed away Friday, March 17th. My email: RodHarter@me.com My cell #: (407) 619-3598 &nbsp;

My Son's Passing

Episode #130; Interview with Jamie Barkley; Membership Director/ Daytona Regional Chamber of Commerce

Chris Rohde with Surfs Up Computing provides valuable insights to making your computers and electronic gadgets synchronize with your business technology.&nbsp;&nbsp; &nbsp; Email address for Rod Harter is: RodHarter@me.com Website: www.SpecialtyMarketingConsultants.com To get your&nbsp;free download copy of my book, "Market The Bleep Out Of It" go to: www.GetRodsBook.com &nbsp; Chris Rohde Surfs Up Computers www.SurfsUpComputing.com Cell: (608) 295-6941 &nbsp;

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