Join Jeff and Alex for regular discussions like this one about the latest news and practical tips for medical practices in everything from SEO to content creation to connecting with clients in the way they want to be reached. In this pilot episode, we didn't bring in guests, so look forward to listening as Jeff and Alex interview visiting experts in future episodes.

Content Writing for SEO

Pilot Episode: Content Writing for SEO

This episode kicks off the new year with a conversation with DLM's Marketing & SEO Specialist, Devin, who's talking about what to take away from the end of last year and how to start off right with action steps for your website's SEO. Then we introduce our Senior Creative Manager, Tyler, to learn about the website design and launch process, and how medical practices can keep their shiny new site operating effectively after it launches.

New Year New Show - Medical SEO Strategy For 2022

In this episode, we get to talk with one of the early leaders of DLM, Andrew, who joined to help fix up the books for a few months and has now been CFO for 10 years. He tells us about his experience and shares how much has changed in that time, as well as lets us know why collecting and managing reviews is key for medical practices.

Introduction to DLM Review - Meet Andrew Cromer

Today, we talk to the founder and CEO of DLM, Kyle Peacy. Nearly a decade ago, Kyle saw how medical practices didn't trust their marketing firms to provide quality, patient-generating services and wanted to make a difference. Each year since its founding, DLM has seen new challenges, new team members, and new opportunities that have grown us into who we are today, and Kyle is looking forward to who we'll be tomorrow.

How we got started - Meet CEO Kyle Peacy

How We Got Started - Meet CEO Kyle Peacy

Pay-per-click advertising on Google is a tried-and-true way to get more traffic to your site. But is PPC the best strategy for you and your practice? And how do you get started running ads on Google? We answer all of this and more in our discussion with our Paid Ads Manager, Mike Ryan, who helps us understand just how powerful, complicated, and wide-reaching this aspect of digital medical marketing is.

Pay-Per-Click (PPC) with Mike Ryan

Do you know the difference between a blog and a procedure page? Not all content is built the same, and your SEO strategy depends on fine-tuning your website's content to be readable, searchable, and valuable to potential patients. Today, we talk to one of our core website creators, Sam, who shares insights about the role of content, what to look for in a quality post, and how to strategize effectively from day one with a marketing firm.

Improving Your Content with Sam S.

What sets a great logo apart from a so-so logo? To answer this and many other questions when it comes to brand and website design, we turned to our Senior Designer, Abby, to provide tips, trends, and timeless principles that define great design. We also speak with a social media specialist about the nuance of writing for social platforms compared to your own website.

Its All About Design with Abby Schmidt

It's a special bonus release today as we sit down with our founder and CEO, Kyle Peacy, for insights on what's to come in the second quarter as well as the rest of 2022. Kyle talks trends and how the COVID-19 pandemic has upended the expected cycle of demand for plastic surgery and cosmetic procedures, while remaining cautiously optimistic that a return to normal steady growth in the industry can be expected as we ease out of Omicron-dominated 2021.

Bonus Episode: What to expect in Q2 2022 with Klye Peacy CEO of Digital Limelight Media

Today we're excited to highlight someone who keeps our clients happy with her constant work behind the scenes crafting social media posts and keeping websites up to date with regular blogs. One of our veteran writers, Jackie, tells us what it's like to work at a medical marketing firm even though her degree was in Journalism, as well as her favorite parts about writing in general.

Inside DLM with Content Writer, Jackie

As the internet moves more and more toward video-first content, YouTube is a fast and easy way to get your videos in front of the right people. It’s also a cheap alternative to more traditional digital advertising, with cost-per-view as low as 10 to 15 cents compared to $10 or even $20 per click of a Google Search ad.

Our Paid Ads Specialist, Mike Ryan, walks us through setting up your first YouTube channel and uploading your video advertisements to the world's largest website in a special bonus episode of our Limelight podcast.

Bonus Episode: YouTube Ads for Medical Practices with PPC Specialist Mike

Our in-house developer and self-described data miner, Niko, can be hard to pin down for even a few minutes, as he's always working on some passion project that will eventually become a new DLM product or service. Fortunately, we were able to get him and a few other guests for a few minutes to talk data and technology - what's important for practices to know now and what's important to know about the future.

Data is the New Oil - Meet Niko and Allie

One opportunity for students both local to our headquarters in Grand Rapids as well as students nationwide is our sales internship. This year, we've been graced with an intelligent and versatile young person named Aryana, but she's not the only intern who's helped make a difference. We also talk to former intern Emily, who has since become the leader of both the Content Team and Marketing Specialists, proving that the sky's truly the limit when you have the talent and determination.

Starting at the Beginning - Internships, Sales, and Onboarding (Aryanna and Emily)

Starting at the Beginning - Internships, Sales, and Onboarding (Aryana and Emily)

What's new at DLM? Nothing huge, but nothing insignificant. As Kyle says in this episode, "Big changes are over-rated. We want efficient ways to grow our services." With the addition of a developer to our team, a better understanding of this year's trends, and a commitment to consistency, DLM is growing and taking our clients with us. Today, partners of the company Kyle and Ryan share what they're focused on to maintain our strong growth for the rest of the year.

What to look for in Q3/Q4 of 2022 - with Kyle and Ryan

The key to a healthy organization is smooth internal operation and communication. Here at DLM, our Operations Manager Emily wears many hats as she keeps our team focused on an ever-changing direction. We only half-jokingly call her the "mother of the office" with the way she uncannily knows what we need at any given time. We also meet Josh, a member of our design team, who teases what he'll talk about in a future episode.

Get more information at: www.dlmconversion.com

Contact Us

Meet Operations Manager Emily O'Connor

Quality marketing requires both high-quality content as well as high-quality design. Today, we asked our Senior Graphic Designer, Josh, about what makes good design stand out from the rest of the noise we all encounter every day. These core principles inform our website, print media, and even video creation, and will visually inform you of who cares about their craft and who's just rinsing and repeating.

Level up your design with the team at Digital Limelight Media: www.dlmconversion.com

The Basics of Design - Learn Design Principles with Josh K.

Did you know that video ads consistently outperform static images on Facebook by up to 20% in some cases? This surprising fact didn't catch our team off guard as we began collecting data on multiple clients across multiple industries and platforms, but it may come as a shock to people who don't know where to begin with video content production. Today, our lead videographer walks us through the basic types of video that can have a quick and definitive benefit for your medical practice.

Start with video services today: www.dlmconversion.com

Video Marketing for Medical Practices - Where and Why to Start Now

If you're wondering how social media can increase your brand awareness, drive new patients to your practice, and help your website perform better, this episode's for you. Hear from our social media expert Kayleen, social media ad specialist Mike, and one of DLM's partners, Ryan, on how to best use social media for healthy practice growth.

Learn more by visiting: www.dlmconversion.com

Social Media with Kayleen

As a medical practice, you may not think collecting and managing online reviews to be your top priority when it comes to quality care, reputation management is key in the modern digital world, because people take online reviews seriously. Learn the tools and processes you need to keep your ratings high and encourage potential patients to trust the experiences others have had in this episode with one of the partners of DLM, Ryan. 

Set up reputation management today: www.dlmconversion.com

DLM Review - Ryan Rogers, Partner

Welcome back to season 2 of The Limelight Podcast. This season we have a lot of new additions we’re excited to share with you all. Not only are we introducing new segments, but we’re also building around key subject categories, which you’ll start to get more familiar with.

We’re also joined by a brand new host added to our team, Julia Backus!

New Season - New Host | Welcome Julia

In this podcast episode, our SEO strategists Jeff Grogan and Ryan Rogers discuss thought leadership, how to build trust, and how to measure that trust. In regards to online content, trust is the authority that page has based on the quality of cited sources, relevant linking, and other factors. This trust is measured in three factors: on-page, off-page, and local SEO (search engine optimization).

Expertise, Authority & Trust For Higher Rankings | Ryan Rogers

In this episode, our Creative Manager Tyler Rix discusses website conversions and DLM's industry expertise in approaching them. Learn more about how to boost conversions by optimizing your pages with tools like call-to-actions - and some thoughtful strategizing when it comes to development, content, and design.

Importance of Website Conversions - Tyler R.

In this episode, our SEO team led by Ryan Rogers discusses polishing up your before-and-after image gallery - an essential step for any medical practice. Learn more about how to make it user-friendly and implement it as a key part of your conversion strategy using DLM's comprehensive gallery tool.

Galleries & Google Image Search for More Traffic - Ryan R.

In this episode, Marketing Specialist Julia Backus discusses influencer marketing, a new and increasingly popular tool for medical practices to grow their reputation using one of the most powerful forms of marketing - word of mouth. Learn more about what influencer marketing is, what it can do, and how to find the right influencer for your brand.

Influencer Marketing - Julia B.

In this episode, Marketing Specialist Molly discusses reputation management, reviews, and how she helps clients manage them. Learn more about how to respond to patient reviews and increase your authority - both face-to-face and within the digital landscape.

Gaining Authority in Local Organic Using Reputation Management - Molly

In this episode, public relations expert Julia Backus discusses public relations and what constitutes newsworthiness for medical practices. Learn more about how PR is different from traditional advertising, how SEO plays a role, and how you can use PR to boost awareness in your local area.

PR Services with Julia B.

In this episode of the Limelight Podcast, marketing specialist Lauren Brewer discusses the importance of choosing your audience when designing a Facebook or meta ad. There are two types of audiences to consider. Targeted audiences are targeted for specific traits like age, gender, location, etc. to get a new audience to know your brand. Remarketing is getting the attention of people who already know your brand in the hopes of getting them to convert this time. When trying to get conversions, look at previous analytics and consider what visuals will appeal to specific audiences. For example, if you want conversions from customers or clients aged 60+, use photos of people within that age range in your ads.

Meta Ads and Retargeting - with Lauren B.

During this episode of the Limelight Podcast, marketing specialist Julia Backus and SEO content specialist Jeff Grogan dive into content optimization. SEO and high search rankings all start with E.A.T: expertise, authority, and trustworthiness. Jeff discusses a few ways that he boosts our clients' SEO scores for higher ranking. Editing or adding headers, page titles, body content, and FAQ questions can all help boost search rankings. 

The "secret sauce" of SEO is that it requires a balance of user experience (readability) and functionality (how the page ranks in Google). Another key consideration is patience. As Jeff says, boosting search rankings is a marathon, not a sprint, so it can take some time to see the impact of your optimization.

Optimize The Secret Sauce to Higher Rankings - with Jeff G.

In this episode, Tyler Rix, DLM's Creative Director, discusses heatmapping and scrollmapping, two important metrics worth tracking on your site. Learn more about your users' mobile browsing habits, what makes them stop or interact with different parts of a webpage, and how you can use this data to guide your website design.

Heatmapping & Scrollmapping Web Pages - with Tyler R.

In this episode, developer Cole Elliot discusses site speed and the many factors that impact load time for medical practice websites. Learn more about how to ensure a better user experience by compressing images, optimizing code, and more.

Website Speed - with Ryan R. & Cole E.

Learn about  How to Navigate Google Algorithm Updates and Optimize your Plastic Surgery Website for 2020. We breakdown three main topics and tailor the content for medical practices. We touch on if SEO is dead. the new way to do SEO and where to start.

Limelight Podcast

How to SEO Your Plastic Surgery Practice in 2020

How to Navigate Google Algorithm Updates and SEO your Medical Website in 2020

The Limelight Podcast is brought to you by Digital Limelight Media. It is a podcast that brings to light the challenges, trends and strategies that  help make an aesthetic practice more successful. It features interviews with industry leaders to discuss internal practice challenges, advances in technology, dynamics in patient management, and the fundamentals of plastic surgery marketing. This show is designed to help providers and managers learn from their peers successes and shortfalls.

The Limelight Podcast

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