Instead of being a one-way blast, marketing is now a two-way conversation. Ben Parr talks with us about the convergence of customer service and marketing. He discusses why you need to be where your customers are. Ben Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention -- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and COO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.

Customer Service Is The New Marketing with Ben Parr

Commerce That Matters goal is to help your e-commerce business thrive. We explore what’s trending - from chatbots to artificial intelligence, to sustainability, data, and analytics, and take a deep-dive into each topic. We bring to surface what’s meaningful through the lens of industry experts, and what will help your business make an impact in this world. Conversations are led by Anshey Bhatia, an e-commerce expert and entrepreneur, who runs Verbal+Visual, a digital agency in NYC. Get inspired, make an impact, and lead your business into a meaningful future.