Mondelez’ Emanuel Gävert ended up in marketing after being a youth activist, bringing with him a strong desire to make a difference through the work done by the brands he looks after. His Shiny New Object is using business as a force for good, starting with the small steps that make a difference today, and ultimately overhauling business models to create more sustainable consumption patterns.

Episode 114 / Emanuel Gävert / Global Brand Lead - Toblerone / Mondelēz International / Using Business as a Force for Goo

As the Senior Director and Category Head of P&amp;G ISC Feminine Care, Chetna Soni oversees a team focused on marketing for feminine care products across the Indian subcontinent. Her work is closely interwoven with a campaign to keep girls in school in India, which links to her Shiny New Object: purpose-led brand building. Combining a vocation for being a force for good with a brand’s marketing work is key to driving societal changes, according to Chetna.

Episode 116 / P&G / Chetna Soni / Senior Director and Category Head, P&G ISC Feminine care

Rory Sutherland, Vice Chairman of Ogilvy UK and all-around marketing legend, is our latest guest on the podcast. Talking about his early adoption of the internet and new technologies led us to explore the way in which his Shiny New Object can change the future of marketing: social norming of video calling can make a huge impact for businesses and change the way we approach clients, beyond just our meetings.

Episode 117 /Ogilvy UK / Rory Sutherland / Vice Chairman /  The Social Norming of Video Calling

Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.

Episode 123 / Oatly / Michael Lee / Creative Director / “Inmates Running the Asylum”

Experian's VP for Strategy &amp; Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identities to build a 360-degree view of customers and deliver them the best experience? Listen to the episode to find out Aimee's views.

Episode 137 / Aimee Irwin / Experian / VP Strategy & Partnerships

Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however, which she sees the benefits of in her work today. Her current role as Head of Integrated Marketing Experiences for Africa at the Coca-Cola Company has her always considering diversity and inclusion as she builds a team that truly represents the complexity of African culture and heritage. This is why her Shiny New Object is culture, and specifically its role in teams and organisations to help them deliver the message they want to get across. Listen why and how, in our latest podcast episode.

Episode 152 / Monali Shah / The Coca-Cola Company / Head of Integrated Marketing Experiences, Africa

For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account. This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure. Find out how Freetrade use crowdfunding and why it's part of the future of marketing in our latest podcast episode.

Episode 155 / Viktor Nebehaj / Freetrade / CMO & Co-founder

A computer engineering graduate with a passion for digital transformation and innovation, Fatima Baz is currently the Digital Innovation Manager in North Africa, Gulf and the Middle East for Unilever. She believes in the crucial power of innovation and AI in business and marketing, her Shiny New Object.&nbsp; Listen to Fatima talk about how to harness the power of AI and what brands can do to make sure their AI works best for their marketing efforts.&nbsp;

Episode 165 / Fatima Baz / Unilever / Digital Innovation Manager in North Africa, Gulf and the Middle East

Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this? This is the question asked by our latest guest, Nathalie Bojkow, Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets, at the PUMA Group. Find out how Nathalie proposes that brands refocus on people to make better marketing, in the latest podcast episode.

Episode 170 / Nathalie Bojkow / PUMA Group / Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets

She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online. Whether this means dabbling in the metaverse or not is a different question! As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions.&nbsp; Her Shiny New Object is community marketing, learning from small businesses and influencer brands and trying to get closer to the consumer.

Episode 175 / Jo Crawford / Pandora / Global Vice President Owned Digital and Orchestration

Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounded by.&nbsp; The key to marketing success for Sally has been all about openness to change - creating that team environment that supports new ideas and challenges, and surrounding herself with the people that share this mindset. Sally's Shiny New Object is therefore making people adaptive to change. Listen to how she proposes to do that, as well as her top marketing tips, on the latest episode.

Episode 185  / Sally Bos / Hexagon Asset Lifecycle Intelligence / Executive Marketing & SDR Director EMIA

For Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whose role is it to drive their creation? Listen to Anna give us her views on the future of marketing virtual goods, and more, on the latest episode of the podcast.

Episode 190 / Anna Musikhina / L'Oréal / CMO, Digital Transformation and E-Commerce Acceleration

In the latest Shiny New Object podcast, we talk to Abhijit Shome about his varied past as a "recovering entrepreneur" and his top learnings from a life in sales and marketing. From top marketing tips to the future of the industry, learn about Abhijit's take on web 3.0 and what we have come to expect of technology, the Internet, and its impact on our lives. &nbsp;

Episode 191 / Abhijit Shome / Mastercard / Vice President, Global Digital & Social Marketing

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.

Episode 209 / Madlen Nicolaus / SAP Concur / Former VP Marketing EMEA

In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claims to be diverse are genuine. With underrepresented groups holding significant spending power, Azeem encourages businesses to ensure their diversity and inclusion initiatives are directly linked to bonuses, increase transparency around diversity data, and give employees the tools and funds needed to truly effect change. Listen for top tips on how to make D&amp;I a genuine part of your strategy.  &nbsp;

Episode 213 / Azeem Ahmad / ASSA ABLOY Group / Digital Marketing Lead

How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team during the match, even when they're doing poorly, warn Automated Creative's Amy Wright and Dan Moseley. On this special episode of the Shiny New Object Podcast, Amy and Dan share their research into how brands can optimise creative effectiveness in Q4 and beyond. It's an urgent wake-up call with actionable tips and learnings from working with the likes of Brown-Forman and Mars, among others. Listen to their stats and advice and sign up for the webinar on 28th September to get all the insights:  https://live.remo.co/e/compounding-creative-effectivene/register

Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative

Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's wellbeing overall. Listen to the latest podcast episode to find out how he sees consumer and healthcare data being used together and hear top marketing and career tips, too.&nbsp;

Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies

When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.&nbsp;

Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe

What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he explains his shiny new object and gives us some of his top data driven marketing tips.

Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off).&nbsp;

Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda

Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his varied career.&nbsp;

Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative

Behavioural psyychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.

Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental

On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, and how he thinks AI growth ops can help brands grow faster and more efficiently.&nbsp;

Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth

Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips in this latest episode.&nbsp;

Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing

A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode, Daniel shows us how to do that, how to start saying no to the right things, and how to get ahead in data driven marketing with 3 top tips.&nbsp;

Episode 291 / Daniel Mark Carr / Brand & Marketing Director

If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end-to-end can help you get better at your day job.&nbsp;

Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy &amp; Development Manager) &amp; Jemma Haley (Proposition Strategy &amp; Development Lead - Retail Media) are building a business within a business with their retail media work within JLP. Data driven marketing tips, how to go beyond the data and use empathy and the right insights to drive success, and more about the retail media revolution.&nbsp;

Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.&nbsp;

Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.

Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data.&nbsp;

Episode 297 / Paola Rosciano / Remote / Social Media Manager

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.&nbsp;

Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

One of my favourite new people of 2018 is Rachel Falconer. She's the Head of Goldsmith's Digital Studios and I had the pleasure of recording a podcast with her. We discussed the impact that Blockchain will have on marketing and you can check it out here... hashtag#marketing hashtag#podcasting

Blockchain / Rachel Falconer / Head of Goldsmiths Digital Studios

"Music is the love of my life" - this quote comes from Emily Scoggins the departing Head of Marketing at The O2 on this week's episode of the Shiny New Object podcast.

Emily tells us that one year she went to see 203 gigs. So it's no surprise her Shiny New Object is AI that makes music. She argues that drum machines didn't replace drummers so AI won't replace the creative industry. 

We'll see about that ;-)

Emily is passionate that we shouldn't use 'wake words' on electronic assistants like 'Alexa' or 'Hey Google' and how that sleep solves almost every problem.

Emily is one of my favourite people in marketing (or anywhere else). So it was a privilege to pick her brain for an hour. And you lucky things can hear the whole lot!

AI Music / Emily Scoggins / (Departing) Head of Marketing / The O2

“Being irritating is a good way of bringing about more interesting conversations” this quote is from Tom Goodwin EVP Head of Innovation at Zenith on this week’s Shiny New Object podcast.

Tom goes into detail about his role and how he encourages brands to “explore the change that matters not the change that doesn’t.” This is a frank interview that covers some spectacular multi-million pound f*ck ups in Tom’s career. He’s brutally honest about how these failures have taught him to “trust your gut.”

His Shiny New Object is ‘mobile’ which he feels has more potential than the newer marketing technologies. His passion for a proper use of mobile stems from the fact that most brands overlook the power of a great mobile user experience. His mission is to stop his clients getting seduced by the new new and getting them to focus on what’s really helpful to their audience.

Tom is an incredibly interesting chap – I feel chuffed to have  found out more about how this hugely influential and entertaining figure in our industry thinks.

Mobile / Tom Goodwin / EVP Head of Innovation / Zenith

“People who take lunch enjoy their weekend more.” This quote comes from Bruce Daisley VP EMEA at Twitter this week on the Shiny New Object podcast.

Outside of his Twitter gig Bruce is the host of the #1 Business podcast - Eat, Sleep, Work, Repeat. The podcast is an investigation into happiness in the workplace. And with stats like “The average person has 16 hours of meetings per week” and “meetings have 0% effect on creativity” - then the ad industry needs to listen up.

Bruce is also a self confessed “laughter enthusiast” and is fixated about it’s positive impact in the workplace. He tells us that there have been 50,000 papers written about anxiety but only about 17 about laughter. Stress kills creativity and laughter kills stress - is the message.

Bruce’s shiny new object is ‘Work Tech’ which is the technology behind tracking the movement, mood and creative health in the workplace. If you want to be part of one of our industry’s true leaders journey to reinvent modern work - then this podcast is a great first step

WorkTech / Bruce Daisley / VP EMEA / Twitter

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Episode 71 / Katherine Freeley / Colgate-Palmolive / Global Marketing, IMC Associate Director

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

www.automatedcreative.net/podcasts

Episode 74 / Andrew Hogwood / Sainsbury's / Digital Director

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Episode 75 / Sowmya Gottipati / Estee Lauder / Vice President, Global Brand Technology Leader

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative&nbsp;

Episode 80 / Bonnie Chia / WWF / Head of Brand

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Episode 87 / Leigh Radford / P&G Ventures / Senior Vice President, General Manager

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. 

Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.

If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.

Marketing tech is the most powerful force in commerce today.

The ‘Shiny New Object’ Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.

Shiny New Object Podcast

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