Simply having a website for your business is not cutting it! When they find you, it is a must that what they see is impressive and relevant. Having a solidified brand identity and representation that is carried throughout each medium can make the difference between a good business and a great business.

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responsive web design company in Bangladesh

For our website to be positioned in the first Google search results, we need to be strong in a series  of business keywords ;  that is, words that define our business or our products and services, and that users use in their searches. 

Therefore, the success is in the correct selection of those keywords (in English, "keywords"), because this way we will be able to attract traffic and attract potential customers. 

For better or for worse, sometimes choosing the most appropriate keywords for our business is difficult, in addition to the complexity of knowing how to detect the characteristics that they must meet to be effective.

For that reason, the digital marketing agency Softweb International offers you a very useful guide to improve the visibility of your business in Google, and will try to answer all your questions.

The ultimate goal is to capture potential customers and achieve a return on digital investment. This guide is divided into three steps:

Step 1: Research the most appropriate keywords for your business, taking into account the keywords for which you are currently positioned and a new search for potential keywords. For this, we will use interesting tools such as Google Search Console or SEMRush , among others.

best SEO service provider company in Bangladesh

E-COMMERCE 360
Increasingly, the option to open an online sales channel is a more widespread option among all types of companies. An e-commerce project should not only be aimed at the development of a website that allows online sales, but should be treated as a comprehensive project where the web must intervene, but also the development of campaigns to improve and enhance visibility of the web and its sales.

 

In our digital marketing agency we help companies to develop their online sales channel from a comprehensive perspective.

HOW CAN WE HELP YOU IN YOUR E-COMMERCE?

ONLINE SALES STRATEGY
We define according to the needs, the product and / or sector, which is the best strategy to generate Internet sales, we do it from a global perspective and adapted to each project

SALE AND LOYALTY
We develop all types of campaigns aimed at direct sales, using the full potential of the Network and activate mechanisms to build loyalty to new users that are generated.

WEB E-COMMERCE
We develop the best platforms to sell online, fully adapted to the new moblie devices and optimized to obtain the best possible SEO positioning.

Best Email Marketing Company in Bangladesh |Softweb International

SEO Strategies what is the use of Having a Business Blog

Many years ago that companies are hearing from Internet experts, it is advisable to develop a corporate blog but ...  Do companies really see and value the real use of creating and maintaining a blog?

We have the vision that a blog makes more sense if it is developed by a person who, due to some personal or professional concern, wants to disclose certain content, whatever the topic, ... it seems that it is something more related to leisure than to the deal. Most companies, or do not see it clearly and, therefore, do not have any blog, or they have it but they do not know very well either because and that really contributes to them.

What is a business blog for? - Softweb International

What is very logical for any businessman or marketing director is the need to appear and gain visibility in Google. Well, now the blog has gone on to take a special and essential role in any positioning approach in Google and online marketing strategies that seek to enhance the presence and visibility in general of a project on the Web (see: Guide to position a blog in the first results of Google ).

Why is a blog essential for the new SEO?

The web content creation strategy:
For Google, content is king, everything happens to generate quality content, which is useful and valued by the user. Google seeks user satisfaction and the user looks for quality content, so if we provide such content, Google will assess it in the form of improved positioning.

As in a static commercial website, the generation of content is limited, it is essential to develop a blog, along with a correct strategy for generating relevant content. To generate this type of content, it is necessary to consider what can be interesting to a potential client and develop specific content that responds to their possible concerns.

A Blog is indexed very well in the search engines:
As for Google the content is the King and the Blog is, by definition, a space that is related to the generation of content, any platform that is directly linked to the Blog concept, will be valued by Google ( advisable to use WordPress ).

Google treats and indexes very well the contents of a blog, but it is about indexing and positioning that tend to be in the short and medium term, that is, with more than likely volatility, that is why it is necessary to generate new content on a regular basis ( see How is new content generated for SEO? )

Power the SEO of the web:
So far, we have commented that the blog is a very useful tool for positioning, but the positioning of the blog, and then what about the web, where do I sell and what do I really want to position?

MARKETING OF INFLUENCERS
Many brands are betting on influencers, a relatively new figure in marketing. But ... What is an influencer?

To understand us quickly, an influencer (also called a brand ambassador) is a person who, because of their ability to influence and inspire their social profiles, convinces their followers to perform a certain action, such as participating in a raffle or buying a product. .

We find influencers in blogs and also in social networks like Instagram, YouTube or Facebook, among others.

 

At Softweb International, we develop marketing strategies with influencers , always taking special care in their selection and seeking the best affinity with the brand.

If you want our digital marketing agency to develop the strategy with the best brand ambassadors for your business, we will be happy to help you!

WHAT ARE WE BASED ON TO SELECT THE MOST APPROPRIATE INFLUENCERS FOR YOUR BRAND?
THE TRANSMISSION OF VALUES

An influencer must fit in with the brand and transmit its values. If not, the marketing strategy is ineffective.

THE INTERACTION WITH YOUR COMMUNITY
Beyond the number of followers that an influencer has in their social profile, it is also very important that they get to connect with their followers.

THE TREATMENT OF THE CONTENTS
An influencer must make a publication in social networks having special cure of the content. At Softweb International, we set some requirements to ensure correct treatment.

influencer marketing company in Bangladesh

Related Contents in SEO- The Importance of Latent Semantic Indexing

During the last months, the norms of organic positioning have changed a lot , Google Penguin and Google Panda have appeared , penalizing old SEO techniques and rewarding other elements that until now were overlooked (there are always exceptions), such as web usability and behavior. user (bounce rate, return visitor , duration of the visit), the creation of quality content that invites users to share it ( linkbating ), or the frequency of the appearance of new content ... But, apart from all this ...

What actions on the website will make it appear in the first results of Google?

Until now SEO professionals were governed by a series of standard guidelines, such as choosing a keyword by which a company wanted to position itself (for example: "Online Marketing Agency") and put it in the corresponding page in the aparatados that we knew that Google's robot was going to read yes or yes ( URL, title, H1, Description and if anything in the keywords ), you did a good combination with a Linkbuiling strategy (with the Anchor text of rigor) and just had to wait that the web appeared in the first positions and that from there it did not move.

The importance of the related contents

Let's forget all of the above (it's still important but to a lesser extent) and focus on content writing and good and logical use of language: use words and terms related to our main keyword ... or what is the same: the latent semantic indexation (ISL), a "process" that compares and analyzes the keywords used in a web page, their similarity and compatibility and determines the relationship that exists between them to determine how they should be indexed.

semantic indexing of SEO

Let's take a small example: imagine that we have a Tourism website and the keyword for which we want to position is "Hotels", the ISL expects to find on your page words such as: trips, hostels, reservations, airline tickets, vacations, etc. .

So you know, if you want to appear on Google not only with a certain keyword, but through a specific topic (example: all words related to the tourism sector) it is important to take into account the latent semantic indexing (you can put it in practice through the company blog or the news section). In this way and in the long run, we will get our website to appear even with words that have never appeared on our website, but that Google relates to your sector.

There are many different supports to develop digital advertising campaigns. We will use one or the other depending on our objective, be it to obtain qualified visibility, cover a launch campaign for a new service or product, or simply generate a specific brand image impacting a specific target.

In our online marketing agency we develop digital advertising campaigns and in all channels, such as Google Adwords or social networks. We do it with a clear orientation to results and taking into account at all times the ROI.


WHAT CAN WE DO IN DIGITAL ADVERTISING?

ADWORDS CAMPAIGN
We create, manage and optimize SEM campaigns in Google Adwords. We have years of experience using and managing digital marketing campaigns in this environment, where you can achieve great results.

YOUTUBE CAMPAIGN
Digital advertising campaigns on YouTube are increasingly used, for its versatility and the growing use of videos as advertising support.

DISPLAY CAMPAIGN
To increase brand impact or develop a campaign aimed at a particular target, Display campaigns both on the web and in Apps are a very effective tool.

SHOOPING CAMPAIGN
If what you are looking for is the online sale of a product, one of the best options to consider is the development of campaigns in Google Shopping, which provide a qualified visibility at a very controlled cost.

SOCIAL ADS CAMPAIGN
Campaigns on social platforms, such as Facebook, Twitter or Instagram, are one of the most effective ways to reach a specific target audience, as well as having an active presence on mobile devices.

AFFILIATION CAMPAIGN
When what is needed is a high volume of leads and / or sales, without its origin being a transcendental element, using affiliate campaigns is usually a good option.

Softweb International | PPC Management Services in Bangladesh

Increasingly, the option to open an online sales channel is a more widespread option among all types of companies. An e-commerce project should not only be aimed at the development of a website that allows online sales, but should be treated as a comprehensive project where the web must intervene, but also the development of campaigns to improve and enhance visibility of the web and its sales.

 

In our digital marketing agency we help companies to develop their online sales channel from a comprehensive perspective.

HOW CAN WE HELP YOU IN YOUR E-COMMERCE?

ONLINE SALES STRATEGY
We define according to the needs, the product and / or sector, which is the best strategy to generate Internet sales, we do it from a global perspective and adapted to each project

SALE AND LOYALTY
We develop all types of campaigns aimed at direct sales, using the full potential of the Network and activate mechanisms to build loyalty to new users that are generated.

WEB E-COMMERCE
We develop the best platforms to sell online, fully adapted to the new moblie devices and optimized to obtain the best possible SEO positioning.

E-commerce marketing service in Bangladesh | Softweb International

MARKETING OF INFLUENCERS
Many brands are betting on influencers, a relatively new figure in marketing. But ... What is an influencer?

To understand us quickly, an influencer (also called a brand ambassador) is a person who, because of their ability to influence and inspire their social profiles, convinces their followers to perform a certain action, such as participating in a raffle or buying a product. .

We find influencers in blogs and also in social networks like Instagram, YouTube or Facebook, among others.
At Softweb International, we develop marketing strategies with influencers , always taking special care in their selection and seeking the best affinity with the brand.

If you want our digital marketing agency to develop the strategy with the best brand ambassadors for your business, we will be happy to help you!

WHAT ARE WE BASED ON TO SELECT THE MOST APPROPRIATE INFLUENCERS FOR YOUR BRAND?
THE TRANSMISSION OF VALUES

An influencer must fit in with the brand and transmit its values. If not, the marketing strategy is ineffective.

THE INTERACTION WITH YOUR COMMUNITY
Beyond the number of followers that an influencer has in their social profile, it is also very important that they get to connect with their followers.

THE TREATMENT OF THE CONTENTS
An influencer must make a publication in social networks having special cure of the content. At Softweb International, we set some requirements to ensure correct treatment.

influencer marketing company in Bangladesh | Softweb International

For our website to be positioned in the first Google search results, we need to be strong in a series  of business keywords ;  that is, words that define our business or our products and services, and that users use in their searches. 

Therefore, the success is in the correct selection of those keywords (in English, "keywords"), because this way we will be able to attract traffic and attract potential customers. 

For better or for worse, sometimes choosing the most appropriate keywords for our business is difficult, in addition to the complexity of knowing how to detect the characteristics that they must meet to be effective.

For that reason, the digital marketing agency Softweb International offers you a very useful guide to improve the visibility of your business in Google, and will try to answer all your questions.

The ultimate goal is to capture potential customers and achieve a return on digital investment. This guide is divided into three steps:

Step 1: Research the most appropriate keywords for your business, taking into account the keywords for which you are currently positioned and a new search for potential keywords. For this, we will use interesting tools such as Google Search Console or SEMRush , among others.
 

Step 2: The selection of keywords , which will depend on a number of factors such as the search volume of the keywords or your business expectations on the Internet.
 

Step 3: Monitoring the competition at SEO level . If not, how will we know that our Seo strategy has paid off?

FREQUENT ERRORS WHEN KEYWORDS ARE SELECTED TO POSITION A BUSINESS ON GOOGLE
In step 1 of this guide, how you will see, we clearly specify the characteristics that the selected keywords must meet.

Many companies that own a website pose the same initial error: I want to position myself by keywords of a single term. Serious error, since Internet users, when they consult Google, do so with small sentences of at least 3 or 4 terms, for which we have to focus on this type of keywords , the long tail keywords (from long tail).

 

HOW TO SELECT THE BEST KEYWORDS AND KNOW IF THEY ARE EFFECTIVE FOR MY BUSINESS?
Very  easy. We tell you this in the second step of the guide. Let's say that we have a rental business for holiday homes in Catalonia for families and / or groups.

Selection of keywords:  these have to be related to our theme, and have at least three terms (the keyword "colonias" to dry is not worth to be unspecific): "summer houses in Catalonia", "family holidays" , "Cottages of colonies Catalonia".
See if these words are searched at the state level through the keyword tool of Google Adwords . The word that interests us most in this case is “houses of colonies in Catalonia ", since it generates enough monthly consultations to be able to focus on it, in total 480 per month in Spain (we discard the keyword "family holidays" for being too general and having too much competition):

How can we become stronger with a long tail keyword?

Currently the best way is through a blog article that includes this term, you can see the best way to do it in Guide to position a blog in the first results of Google. 

Doing this type of exercises, we will see how little by little our website is gaining presence in Google by a group of keywords that by themselves do not generate many visits, but that together can provide a large volume of qualified visits and give us out in a theme in general.

best SEO service provider company in Bangladesh | Softweb International

We are professional, multi talented, performance driven people who believe in excellence, repercussion and creativity. We are smart, we are optimistic.

Softweb International

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