In this episode, Lindy Graham, LCSW, explains the critical need for mental wellness in the workplace. As a result of the COVID-19 pandemic, Lindy responded to the increasing need for mental health treatment by creating WellSpace@Work, making it possible for Maine employers to provide mental health treatment to their employees. Lindy describes what sets WellSpace@Work apart and why breweries have shown higher interest in the program.

Episode 133: Mental Health During COVID-19, with Lindy Graham, LCSW, founder and director of WellSpace Maine (made with Spreaker)

In today’s world, more people than ever have a voice. Technological innovation, namely in the realm of social media, has democratized discourse in ways that few thought possible only two decades ago. In the comfort of our own living room, or on our phone while at a restaurant, we have the power of self-expression more than ever before.&nbsp;&nbsp; And that’s a good thing! From Facebook posts to tweets and Yelp reviews, it is relatively easy to state your opinion, circulate it among family and friends, and perhaps even become an "influencer."&nbsp;&nbsp; However, this democratization has made public discourse a more competitive space and has made it more difficult for any individual to stand out from the pack. Across the globe, there are over 2.9 billion monthly active Facebook users, more than half of whom use the social media platform on a daily basis. Twitter is used by roughly 450 million people worldwide each month. More than 500 million Instagram users create Instagram Stories every single day. That is a whole lot of noise, and it can be heard throughout the professional world.&nbsp; &nbsp; &nbsp; The article read in this episode originally appeared on the Forbes Agency Council ™ in July 2019.&nbsp; &nbsp; Activate  on your Alexa Device.&nbsp;&nbsp;&nbsp; Join  page.&nbsp;&nbsp;&nbsp; Sign up for  for when new episodes are released.&nbsp;

Episode 207: Stand Out From the Crowd by Going Old School: Write Personal Thank-You Notes

Can you imagine a time when we didn’t have emails?  I remember when my late father, who was an electrical engineer for Westinghouse, first got email and his administrative assistant would print out all of the messages for him. He would then bring the emails home at night and write out his responses, so she could type and send them out for him the next day. What a time!  I don’t know about you, but I process through hundreds of emails a day now. My fingers fly across my keyboard. (Thank goodness I took a typing class in eighth grade, so I can type as fast as thoughts come into my busy mind.) But it shouldn’t be all about speed.  So let’s slow down a bit, cowboy.&nbsp;&nbsp;  Remember that every email you send is a representation of your personal brand. Emails essentially reflect your personality and your reputation. Emailing impacts the way that the recipient feels about you, and whether or not they respect you as a professional.  After all, your personal brand is based on how you make other people feel, so you need to put yourself in the recipient’s shoes and think about how your words will impact them when you send that email.   &nbsp;  The article read in this episode originally appeared in   in August 2023.  &nbsp;  Join &nbsp;page.&nbsp;  Sign up for    for when new episodes are released.

Episode 256: ‘Show Some Respect’ and Other Email Etiquette Tips

In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.&nbsp;   &nbsp;   00:00 Welcome to The PR Maven® Podcast with Stephen Church&nbsp;   00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro&nbsp;   02:16 The Royal Wedding China: A PR Success Story&nbsp;   05:41 Stephen's Take on the Royal Family and The Crown&nbsp;   11:26 Diving into the World of Copywriting with Copywriter Pro&nbsp;   13:28 The Art and Challenges of SEO and Copywriting&nbsp;   21:44 The Power of Copywriting: Insights from Maya Angelou&nbsp;   23:32 Local Business Success: Leveraging Nancy's Marketing Techniques&nbsp;   25:14 Back to the Podcast: Continuing the Conversation with Stephen Church&nbsp;   25:41 The Royal Connection: From Weddings to Speech Writing&nbsp;   26:37 The Art of Letter Writing and Its Personal Touch&nbsp;   27:35 AI in Copywriting: Threat or Tool?&nbsp;   32:56 Maximizing LinkedIn: Strategies for Effective Networking&nbsp;   36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content&nbsp;   41:50 The Importance of Reading for Aspiring Copywriters&nbsp;   44:05 Connecting with Stephen Church and Wrapping Up&nbsp;&nbsp;   &nbsp;   About Stephen&nbsp;Stephen Church is a seasoned copywriter and the founder of Copywriter Pro, a company dedicated to helping growth-minded businesses attain more and better-quality clients through clear, concise and compelling words for their websites. Church's profound love for language and its impact on behavior steered his educational path toward psycholinguistics at university. Prior to his venture into the corporate world, Stephen had an extensive career as an English language tutor across various countries, including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s, he returned to the UK to join his family's long-established retail business, where he quickly adapted to the digital era by launching a pioneering e-commerce site. However, it was Copywriter Pro that truly allowed Stephen to merge his passion for language with professional pursuits. Beyond his professional achievements, Stephen maintains a keen interest in the royal family and significant events, despite his candid stance on the institution itself. His connections and endeavors, from promoting commemorative china for royal weddings to engaging in thoughtful discourse on modern monarchy, reflect a multifaceted individual with a deep appreciation for both history and the evolution of communication.&nbsp;

Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church

This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. Kay also touches on her personal joy in gardening and how Maine employers and young people can get involved with the career exploration program.&nbsp;   &nbsp;   00:00 Welcome to the PR Maven Podcast with Kaylin (Kay) Kerina&nbsp;   00:34 Kay Kerina's Journey: From Social Work to Career Exploration&nbsp;   04:25 The Mission of Maine Career Exploration&nbsp;   06:39 Personal Stories of Career Guidance&nbsp;   09:12 Engaging Young People in Maine's Workforce&nbsp;   11:30 The Importance of Passion in Career Choices&nbsp;   19:35 A Gardening Detour: Kay's Personal Passions&nbsp;   22:15 How Employers and Young People Can Get Involved&nbsp;   25:00 Back to Business: Expanding Career Opportunities in Maine&nbsp;   27:24 Tools for Productivity and Contact Information&nbsp;&nbsp;   Related Episodes&nbsp;   &nbsp;   &nbsp;   &nbsp;   &nbsp;About Kay &nbsp;Kaylin (Kay) Kerina is the Maine Career Exploration Program Manager, with a background in social work, human services and alternative education. With over seven years of experience, Kay is dedicated to serving students with barriers to employment and advocating for youth in the community. Her work in Youth Workforce Development focuses on supporting youth to find meaningful work opportunities and implementing systemic change for the communities she supports.&nbsp;

Episode 273: HOW? Dept. of Economic & Community Development Empowering Maine's Youth: With Kaylin (Kay) Kerina

In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand.&nbsp;   00:00 Welcome to the Podcast: A Chat with Lisa Steele&nbsp;   01:36 The Journey from Chicken Keeping to Cookbook Author&nbsp;   03:31 Diving into the Culinary World: From Chickens to Cookbooks&nbsp;   05:34 Personal Branding and the Power of Connection&nbsp;   07:52 Navigating Business Success and the Importance of Pivoting&nbsp;   08:35 Exploring Future Dreams and Expanding Horizons&nbsp;   11:18 The Strategic Approach to Blogging and  Social Media&nbsp;   12:42 The Value of an Email List in Direct Marketing&nbsp;   16:25 The Art of Avoiding Burnout and Embracing Change&nbsp;   21:53 Considering the Future: Potential Sale and Brand Evolution&nbsp;   26:20 Final Thoughts and How to Connect with Lisa Steele&nbsp;&nbsp;About Lisa &nbsp;Lisa Steele is a fifth-generation chicken keeper, author, and founder of Fresh Eggs Daily. With nearly a million followers worldwide, Lisa has been dubbed the queen of the coop and is known for her expertise in raising backyard chickens. She has written several top-selling books on raising backyard poultry and recently released her debut cookbook, the Fresh Eggs Daily Cookbook. Lisa's career transitioned from chicken keeping to the culinary world through her passion for natural preventives and herbs, and she continues to focus on product development and brand marketing.&nbsp;

Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy

In this episode of&nbsp;The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations.&nbsp;   00:00 Introduction to The PR Maven® Podcast&nbsp;   02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree&nbsp;   03:30 The Origins and Mission of Pitchcraft&nbsp;   04:50 Pitchcraft's Unique Approach to PR and Media&nbsp;   09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform&nbsp;   12:43 The Future of PR&nbsp;   15:50 Building Relationships in PR&nbsp;   24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15)&nbsp;   29:10 What Defines Newsworthiness&nbsp;&nbsp;   31:03 Walking  The Line Between Being Helpful and Annoying  With Journalists&nbsp;   37:00 Closing Thoughts and How to Connect with Pitchcraft&nbsp;   &nbsp;   Get $200 off your first month of Pitchcraft using the code PRMAVEN.&nbsp;&nbsp;   . &nbsp;  &nbsp;   Related Episodes&nbsp;   &nbsp;   &nbsp;    &nbsp;   &nbsp;About Kelsey and Derrick &nbsp;Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.&nbsp;   Kelsey, CEO of  Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance.&nbsp;   &nbsp;   This episode is sponsored by:&nbsp;   Pitchcraft - pitchcraft.media

Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree

In this episode of the PR Maven Podcast, host Nancy welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand’s voice, and her personal enjoyment of exploring her Brooklyn neighborhood's culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney’s approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists.  This episode is sponsored by: Pitchcraft - pitchcraft.media  Get $200 off your first month of Pitchcraft using the code PRMAVEN.    Free download about the top ways to build relationships with journalists.    About Delaney:  Delaney Vetter, is a beacon of innovation and strategic communication in the PR and copywriting sphere, particularly within the food and beverage and CPG industries. As an independent consultant, Delaney excels in elevating brands through her expert navigation of media relations, event curation, and brand voice development. With a lifelong passion for the culinary world, she brings a unique blend of experience and enthusiasm to the table, making her the go-to specialist for food brands aiming to connect with new audiences. Delaney’s journey from a college intern at an integrated marketing agency, through the tumult of entering the job market during a global pandemic, to establishing herself as a sought-after freelance professional, highlights her adaptability, creativity, and unwavering dedication to her craft. Whether she's hunting for the perfect croissant in Brooklyn or helping a client become a household name, Delaney's passion for her work shines through, making her a distinguished voice in the world of PR and brand storytelling. 00:00 Welcome to the PR Maven Podcast with Delaney Vetter 00:30 Meet Delaney Vetter: PR Strategist and Food Lover 01:44 Delaney's Journey into PR and Freelancing 06:56 The Art of Branding and Storytelling in PR 13:07 Building Relationships in the PR World 25:33 Effective Pitching Strategies for PR Success 32:54 Delaney's Inspirations and How to Connect

How to Start  Your Public Relations Business? with Delaney Vetter - Ep 276

In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and how personal branding and strategic PR have been instrumental in amplifying her message and building a supportive community around Journey's mission. 00:00 Introduction to The PR Maven® Podcast 00:43 Special Guest: Carolyn Delaney's Journey and Mission 01:57 Carolyn's Career Shift and the Birth of Journey Enterprises 05:39 The Impact of Personal Branding and The PR Maven's Influence 10:20 Utilizing Public Relations for Social Impact 13:55 Building a Community Around Recovery 23:09 The Power of Print in a Digital Age 28:05 How to Connect with Journey Magazine 29:18 Closing Thoughts and Contact Information   About Carolyn Delaney:  Carolyn Delaney is the visionary founder and CEO of Journey Enterprises, a pioneering media company dedicated to making recovery from addiction visible and accessible in everyday places. With a remarkable career transition from leading IT departments to championing recovery stories, Carolyn brings a wealth of experience and a deep personal connection to the mission. Her leadership at Journey Enterprises encompasses producing a celebrated print magazine, organizing community events, and engaging in vital speaking engagements to promote a message of hope and diminish the stigma around addiction. Having witnessed the transformative power of sharing recovery stories and resources, Carolyn aims to create a world where recovery paths are well-known and celebrated, inspiring others with her optimistic, mission-driven approach. &nbsp; Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU This episode is sponsored by: Pitchcraft - joinpitchcraft.com

How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 276

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform.   00:00 Introduction to The PR Maven® Podcast 01:03 Meet Nancy Marshall: The PR Maven® 01:47 Special Guest: Sam Morse, Professional Ski Racer 02:36 Sam Morse's Skiing Journey 08:14 Public Speaking and Media Relations 15:10 Training and Racing Year-Round 22:59 Social Media and Personal Branding 28:32 Sam Morse Fast Camp and Holistic Athlete Development 33:43 Conclusion and Contact Information  About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.

What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by Pitchcraft, a community that aids PR professionals in pitching stories to journalists. &nbsp; 00:00 Introduction to the PR Maven Podcast 01:05 Meet Nancy Marshall: The PR Maven 01:54 Guest Introduction: April Chavez 02:50 April's Journey: From Law Enforcement to Wellness Advocate 06:58 The Impact of Environment on Wellness 10:00 Lupus and Personal Resilience 13:20 The Power of Relaxation and Meditation 19:04 Pitchcraft: Enhancing PR Strategies 21:35 April's Wellness Principles and Public Speaking 24:44 Growing Your Brand Through Public Speaking and Social Media 28:36 Connecting with April Chavez 30:29 Conclusion and Farewell  Episode is sponsored by Pitchcraft

Growing Your Brand Through Public Speaking and Social Media ft. April Chavez - Episode 280

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with . Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching. 00:00 Introduction to The PR Maven® Podcast 01:05 The Importance of Personal Branding 02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada 03:57 Tangia's Journey into PR and Branding 06:38 Impact of the Pandemic on Tangia's Career 09:00 Building Relationships with Media Professionals 11:41 Challenges in PR with Multicultural Communities 14:54 Best Practices for Authentic Relationships 18:11 Pitchcraft: Enhancing Media Pitching Skills 20:27 Empowering Underrepresented Communities 25:00 The Power of Storytelling in Branding 29:47 Tangia's Recommended Resources and Contact Information 31:31 Conclusion and Farewell Related Episodes&nbsp;    About Tangia&nbsp; Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of , Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences. With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage. Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master’s degree in Organizational Leadership and Nonprofit Management from Regis University. Tangia is also the creator of , a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women’s History Month.

The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada  - Episode 281

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.&nbsp; So, what's next? Well, this might be the end of the PR Maven Podcast, but it's certainly not the end of the road for yours truly. I've got a few exciting things brewing. In the meantime, all the past episodes are still up for your listening pleasure on marshallpr.com and all the usual podcast haunts. And do keep in touch on the Facebook group!&nbsp; This isn't goodbye, it's just see you later! With a heart full of gratitude, this is Nancy Marshall, signing off.  00:00 Introduction to the PR Maven Podcast 01:04 Final Episode Announcement 01:42 Reflecting on Six Years of Podcasting 03:09 Highlighting Popular Episodes and Guests 04:20 Awards and Recognitions 05:01 Gratitude to Loyal Fans and Listeners 05:34 Future Plans and Farewell 06:15 Final Thank You and Closing Remarks

The Finale - A Bittersweet Goodbye For Now

About Drew McLellan:
Drew has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R and still actively runs the agency.

He also owns and runs Agency Management Institute (AMI), which serves 250+ small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.

Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

He also speaks at leading agency conferences and is often cited in agency-centric content for his expertise in the industry.
When he’s not hanging out with clients or agency owners and their staff, Drew spends time with his daughter and pondering why the Dodgers can’t seem to win the World Series.

Drew has a Master’s Degree from the University of Minnesota.

In this episode:
The psychology teacher who changed his career path
Drew’s fax machine story that led to his role as an influencer
His secret for keeping an organized to do list
The importance of building trust with your clients
The value of measuring the right metrics for your business
“You can build an amazing business by really helping people with where they want to go.” — Drew McLellan, Top Dog at Agency Management Institute

Highlights from this episode:
4:25 – The advice that launched his advertising and marketing career
9:14 – Drew explains the power of earned media
10:03 – The fax machine story behind the biggest new business driver for his agency
11:43 – The secret that helps Drew manage his to-do list
21:22 – How Drew and his agency measure public relations and marketing success
24:24 – Drew shares his favorite type of compliment
27:10 – How blogging benefited the growth of his network and his job
31:07 – Social media advice for young professionals

Looking to connect?
Website: agencymanagementinstitute.com
Email: Drew@agencymanagementinstitute.com
Podcast: Build a Better agency podcast: https://agencymanagementinstitute.com/agency-owner-podcast/
Twitter: @drewmclellan
Linkedin: www.linkedin.com/in/drewmclellan

Episode 4: Drew McLellan, Top Dog at Agency Management Institute

Stu Tinker is a lifelong resident of Bangor, Maine. Along with his wife, he owned and operated Betts Bookstore for 20 years, where they specialized in Stephen King books and memorabilia. Stu, also owned and operated a limousine service for a number of years transporting people like Stephen King, Drew Barrymore, Kenney Rogers, Ann and Nancy Wilson from Heart, John Mellencamp, Cheap Trick and many others. His knowledge of the King world in and around “Derry” is second to none. 

In 1990, Stu and his wife bought Betts Bookstore and always kept a complete catalog of both Stephen and Tabitha’s works in stock in hardcover and paperback for 20 years. Because of the help that the King’s gave his business, his store became well known throughout the world as the place to go to for Stephen King items. During the last 9 years that we owned the store, we were 100% Stephen King. After selling the store, he and his wife decided to do Stephen King Tours in “Derry.” 

In this episode: 
4:00 – The story behind Stu Tinker and his wife Penny started their Stephen King bookstore in Bangor 
8:01 – Why Stu sold the store and transitioned into Stephen King Tours 10:49 – How the Internet started to bring people from all over the world to experience Stephen King tours. 
11:51 – How technology and the web have made making business easy for Stu do more business and plan tours several years in advance 15:55 – Why Stu has learned more about computers and marketing to improve his business 
16:53 – The value of tourism in Maine and the professionals who can help you get started with a business in Maine 
20:03 – Stu tells Nancy the best way he measures success and what has been the number one reason for his success 
21:25 – How Stu has built his personal network in Bangor, Maine and his relationship with super collectors 
23:09 – Nancy talks about the value of a tribe of fans that love your brand 
27:12 – How word of mouth advertising has helped grow his business and attract people to fly in to Bangor 
29:08 - Why Stu focuses on low price tours and has decided to make kids under 12 free and provide pet-friendly tours 
32:24 – The value of a quarterly e-newsletter and publicity and public relations 
33:25 – The significance of five-star ratings for SK-Tours on Trip Advisor 

Links: 
SCORE - https://bangor.score.org/ 
Acadia National Park - https://www.nps.gov/acad/index.htm 
Greenville, Maine - https://greenvilleme.com/
Moosehead Lake -  https://visitmaine.com/things-to-do/parks-natural-attractions/moosehead-lake 
Sleeping Beauties book -  https://www.amazon.com/Sleeping-Beauties-Novel-Stephen-King/dp/150116340X 
Trip Advisor page for SK-Tours - https://www.tripadvisor.com/Attraction_Review-g40502-d3442122-Reviews-SK_Tours_Of_Maine_LLC-Bangor_Maine.html SK-Tours Facebook page - https://www.facebook.com/sktoursofmaine/ 

People: Stephen King - https://www.stephenking.com/ 
Tabitha King 
Joe Hill - https://en.wikipedia.org/wiki/Joe_Hill_(writer) 
Owen King
Quote: About owning a business: “It’s hard work, but it is so rewarding. It’s so much more fun than working for someone else.” Looking to Connect: 
E-mail at SK-Tours@MSN.com 
Web page at&nbsp;WWW.SK-Tours.com

Episode 35: Stu Tinker, Owner, SK-Tours of Maine, LLC

About the guest:    
Jennifer walked into her college radio station as a 17-year-old freshman and never looked back. Even though she was terrified of the microphone back then — and spoke into it as little as possible — she loved the studio, the atmosphere and, most of all, the people who work in broadcasting. She was hooked. Decades later, she’s back behind the radio microphone hosting Maine Public Radio’s flagship talk program, Maine Calling. She’s not afraid of the mic anymore, but still loves the bright, eclectic people she gets to work with every day.

Jennifer joined MPBN in June 2007 after spending more than 13 years at WCSH-TV in Portland as a general assignment reporter and weekend news anchor. She has twice won a regional Edward R. Murrow award: in 1998, for coverage of Maine National Guard and Reserve soldiers deployed in Bosnia and Hungary, and in 2003, for the documentary Citizen King, about then-governor and former Maine Watch host Angus King.

For six years, Jennifer served as host, reporter and executive producer of Maine Watch with Jennifer Rooks. She has moderated more than 20 broadcast debates for Maine Public Television and has produced three television documentaries: Broken Trust: Elder Abuse in Maine and Winds of Change, both Maine Watch Special Reports, and A Matter of Duty: The Continuing War Against PTSD. Co-produced with Charlie Stuart, A Matter of Duty has been shown on PBS television stations throughout the U.S. and in multiple screenings, including at the National Sheriff’s Association national conference.

In the episode:    
1:03 – While in college, Jennifer describes how her career in broadcasting began after being “hired” by Herb Ivy as a DJ on her college’s radio station and interning at CNN. 

8:43 – Jennifer talks about her connection to Maine and how she got to know news directors to get her first job in Maine. 

12:00 – Nancy talks about the parallels her career has with Jennifer’s. 

16:23 – With such a tremendous following, Jennifer shares what she does to increase brand engagement, including diversity. 

19:34 – Jennifer gives a how-to tip for PR professionals pitching Maine Calling. 

26:26 – Jennifer answers what makes a good call-in radio show.  

30:58 – Jennifer and Nancy Bob Elliot’s legacy.  

36:20 – Jennifer describes how she realized that the difference between public and traditional media is service. 

42:09 – Jennifer describes how her network has grown on its own. 

44:06 – As one of her most useful resources, Jennifer tells how important her dictionary is. 

Quote
“We’re kind of the opposite of every other organization that I’ve worked at. We’re not really doing a news story. We’re not doing stories. We’re having a conversation about something.” – Jennifer Rooks, host of Maine Calling on Maine Public Radio


Links:          
Maine Calling: https://www.mainepublic.org/programs/maine-calling
Maine Public: https://www.mainepublic.org/
PR Works! by Nancy Marshall: https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614
Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand-ebook/dp/B0892R9PXF/ref=sr_1_1?crid=1P549BP2R3CUJ&dchild=1&keywords=grow+your+audience%2C+grow+your+brand+by+nancy+marshall&qid=1592249821&s=books&sprefix=grow+your+aud%2Cstripbooks%2C173&sr=1-1
10% Happier by Dan Harris: https://www.amazon.com/10-Happier-Self-Help-Actually-Works/dp/0062265431
Bob’s Basement: https://www.newscentermaine.com/section/entertainment/television/bobs-basement

talk@mainpublic.org
Cindy Han: chan@mainpublic.org 
Jonathan Smith: jpsmith@mainepublic.org 

Activate the PR Maven® Flash Briefing on your Alexa Device.  
Join the PR Maven® Facebook group page.  
 
Looking to connect:           
Email: jrooks@mainepublic.org

Episode 96: The power of good conversation in combination with quality content, with Jennifer Rooks

About the guest:    
Shane Leketa is a Navy veteran of 11 years and is currently working full time as an area manager for a cell phone company acting as a business consultant to private owners. He has a wife of 18 years, a son of 15 and a dog of 7.

Shane started his podcast about three years ago as he was working on the mental side of losing weight through blogging and journaling and then recording his audio thoughts. His podcast, CoffeeTalk with Liquidshano1973, has gained a hearty following, surpassing 175k downloads and over 1.75 million plays.

Shane’s vision and mission are to inspire, motivate and encourage others to truly become their authentic and true selves. Believe in yourself, see your self-worth and then, at the end of the day, put the work in going for your goals and dreams.

In the episode:    
Shane Leketa, also known as Liquidshano, shares how he passes along positivity in this episode. Shane talks about each of the ways he is trying to make a positive impact and how doing so has increased his podcast and social media followings. From waking up in the morning, looking in the mirror and describing what he is grateful for to joining TikTok to share positivity and creating avatars for people in exchange for donations that he uses to tip restaurant and bar workers, Shane is always spreading the power of positivity. 

3:38 – Share explains what motivates him to motivate others. 

5:04 – Shane talks about being able to share his message around the world, right from his living room. 

6:05 – Shane defines the Oprah Effect. 

10:31 – Nancy and Shane talk about building your network around your authentic self. 

15:58 – In addition to his podcast, Shane shares where you can find him on the internet. 

24:27 – Nancy asks where the name for Shane’s podcast came from. 

27:22 – Shane talks about some new projects he is working on. 

33:43 – Shane describes what he attributes his success to. 

37:53 – Shane shares how COVID-19 has impacted his life and how he is trying to positively impact others. 

43:35 – Shane describes where he sees himself in five years. 

45:29 – Shane shares some resources that have helped him. 

Quote
“Whether it's through brand recognition, whether it's just trying to build a business or whether it's just spreading positivity, it doesn't matter. Just go out there and be a positive influence. That's all we need to do in this world. We need it right now.” - Shane Leketa, host of CoffeeTalk with Liquidshano1973

Links: 
CoffeeTalk with Liquidshano1973: https://www.coffee-talk.net/ 
TikTok: https://www.tiktok.com/en/ 
Gary Vee: https://www.garyvaynerchuk.com/ 
No Finish Line Nation: https://www.facebook.com/groups/nofinishlinenation 
Weight Watchers: https://www.weightwatchers.com/us/ 
Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=pd_lpo_14_t_0/131-4386658-2623321?_encoding=UTF8&pd_rd_i=B088JS6YL4&pd_rd_r=1e8e34bf-db12-41f8-bb6f-4189602723e1&pd_rd_w=d8a8f&pd_rd_wg=9LLP6&pf_rd_p=7b36d496-f366-4631-94d3-61b87b52511b&pf_rd_r=YST38MAWEA2SV06NMG51&psc=1&refRID=YST38MAWEA2SV06NMG51 
StreamYard: https://streamyard.com/ 
The Portland Pod: https://portlandpod.com/ 
Nonesuch River Brewing: https://nonesuchriverbrewing.com/ 
Cowbell Grill & Tap: https://www.cowbellmaine.com/ 
O’Reilly's Cure Restaurant & Bar: https://www.oreillyscure.com/ 
Make Your Bed by Admiral William H. McRaven: https://www.amazon.com/Make-Your-Bed-Little-Things/dp/1455570249  
Procreate: https://procreate.art/ 

Listen to John Lee Dumas’ PR Maven® Podcast episode 

Activate the PR Maven® Flash Briefing on your Alexa Device.  
Join the PR Maven® Facebook group page.  
 
Looking to connect:           
Email: Liquidshano1973@gmail.com 
Twitter: @liquidshano1973
TikTok: @liquidshano
Instagram: @liquidshano1973
Facebook: https://www.facebook.com/shane.leketa

Episode 123: How to share positivity, with Shane Leketa

The PR Maven®  Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

The PR Maven® Podcast

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