Drew Binsky has been to 194 countries in the past nine years. Now, he’s only three countries away from joining an exclusive club of travellers — those few who’ve visited every country on the planet. 

As a full-time travel blogger with 2.1 billion views over all his channels, Drew’s mission is to educate and inspire his worldwide audience.

“I like to inspire people to travel… introduce them to new places and cultures… break stereotypes. I go into cultures, meet with the people and show the other side of the story.”

What you’ll learn in this interview:
- The intensity, passion and struggles of running a travel vlog
- Getting in early on SM platforms
- Monetising as a travel blogger
- Hiring staff changes your role 
- Is 2021 too late to start a travel vlog?

For the full article: 
https://creatorsmarts.com/drew-binsky/

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale? 
Send me a DM on IG @creatorsmarts

90. Becoming One of the World’s Biggest Travel Vloggers and visiting All Countries with Drew Binsky

Hugo Cotton is the creator behind innerFrench, a podcast and YouTube channel that focuses on teaching French at the intermediate level. He likes to keep the business simple, using a straightforward model of creating high-quality audio and video content to attract customers for his two premium courses.

What you’ll learn in this interview:
- Keep it simple
- The importance of structure and processes
- How to use LearnDash as a course platform
- Do you need a marketing degree to run an online business?

For the full interview go to:
https://creatorsmarts.com/hugo-innerfrench/

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale?
 Send me a DM on IG @creatorsmarts

109. High Profits with a Simple Business Model with Hugo from innerFrench

Relying on your personal brand can be risky in the long run. When is the right time to start building a business brand?

112. Should Creators Build a Personal Brand or Business Brand? (or both?)

Hugo Amsellem is adamant that the creator economy is the way of the future. Television changed the way we thought and acted in the 20th century. Now, creators go straight to their audiences, influencing the 21st century and beyond.

In pre-internet days banks, publishers, music, and movie companies held the purse strings. Creators had to fight to be seen and heard. Not any more. 

In today's post-permission world, the gatekeepers and barriers are disappearing.

Hugo says there is enormous potential for online education creators to expand their businesses into empires. But, they need an entrepreneurial drive and ambition to succeed.   

What you'll learn in this interview:
- What is the creator economy?
- Creator Accelerator Programmes - what and why
- Four steps to turn your audience into an empire
- What's next? The future of the creator economy.

For the full article:
https://creatorsmarts.com/hugo-amsellem/

For more interviews and to learn more about how we can help you with your business: 
creatorsmarts.com

Subscribe to our YouTube channel and don’t miss our weekly business building tips:  bit.ly/3u32oZt

Our second YouTube channel and watch clips with the highlights of our podcast interviews:
  bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale? 
Send me a DM on IG @creatorsmarts

116. Why the Creator Economy Will Change Everything with Hugo Amsellem

In this video, Paddy shares the most common mistakes that YouTubers make based on his experience working with some of the biggest names on the planet.

Paddy's YouTube channel:
https://www.youtube.com/channel/UClga3ybuyyjpvqsh-cf3DvQ

Paddy on Twitter:
https://twitter.com/PaddyG96

On our podcast, we interview the world’s learning creators and take a look behind the scenes. You will learn how they became successful, the things they struggle with and the latest strategies that are working in our industry.

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business building tips: https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale?  Send me a DM on IG @creatorsmarts

126. Lessons Learned Consulting for YouTube's Top Creators with Paddy Galloway

When we recorded this interview Lucy had over 7M subscribers on the 'English with Lucy' YouTube channel. It's one of the biggest educational channels in the world.   

Things we talk about this in this interview:

- How Lucy became the #1 English teacher in the world
- How Lucy beats the YouTube algorithm
- How to stay mentally healthy with so much attention

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/

  Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale? Send me a DM on IG @creatorsmarts

131. Teaching 7 Million People English with Lucy Simkins

Creators usually don't like selling. That's why most of us have difficulties writing long-form sales pages. The thing is that if you're selling digital products for $100 or more and you're not a mainstream brand, you most likely need long-form sales content. In this episode I explain why.

133. Do YouTube Creators Really Need Long-Form Sales Pages?

Becoming a great storyteller will make you a better content creator, marketer, and potentially even a better friend or partner. In this interview, Niklas shares his best insights on how we can become more productive, and better at filmmaking and storytelling. 

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale?  

Mail us at hi@creatorsmarts

134. Dopamine Detox and Better Storytelling With Niklas Christl

Today we're talking to Sam Kary from the YouTube channel New EdTech Classroom about things we can do to make online courses more engaging.

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM

Do you have an online education business that’s making over 6- or 7-figures?  Want to know how we can help you scale?  

Mail us at hi@creatorsmarts

136. Making Online Courses More Engaging with Sam Kary from New EdTech Classroom

Marina Mogilko is a YouTuber and entrepreneur based in Silicon Valley. She’s a familiar face in the creator economy because of her poplular videos on channels like Silicon Valley Girl, LinguaMarina and per personal channel Marina Mogilko, but also because of her strong network in the startup world.

In this episode you’ll learn:

- How Marina got a $1.7M investment in her creator career
- How her channels are blowing up thanks to viral YouTube shorts
- What are the benefits of living in Silicon Valley and LA (are we missing out?)

You can find her courses on becoming a YouTube manager, creating effective YouTube shorts and building a YouTube channel on her website:

https://marinamogilko.co/

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business-building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM

Want us to help you to grow your creator empire through developing courses?  
Have a look at creatorempires.com

154. How Marina Mogilko Got $1.7M In Funding In Exchange For 5% Of Her Future Earnings

Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is.

Subscribe to our YouTube channel and don’t miss our weekly business-building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM

Want us to help you to grow your creator empire through developing courses?   Have a look at creatorempires.com

156. Finally Understand the Metaverse with Ivan Puzyrev Of Arhead

Today we're talking to Allen Mathews from Classical Guitar Shed. 

For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/  

Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt  

Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM

Want us to help you to grow your creator empire through developing courses?  

Have a look at creatorempires.com

162. From Teaching Guitar to Creator Business with Allen Mathews from Classical Guitar Shed

- Do more promos!
- Do more deadline extensions!
- Make your purchase buttons bigger!

Watch out for this kind of advice.

- More promos may bring in more money now, but they will become less powerful. 

- Deadline extensions will bring in more money now, but you’ll lose trust with your audience.

- Bigger buttons will increase click-through rates but what’s the quality of that traffic?

More money now is not always good. 

Focusing on the money will weaken your brand because there’s always a shiny little win that distracts you from your mission.

It takes discipline to say NO.

Stick to your values and focus on your mission. That’s how you build a unique, uncopyable, future-proof brand.

That's what we'll talk about in this episode.

166. Watch out for THIS Business Advice

Last weekend I flew to Dubai for NasSummit 23. In this video, I'm sharing with you my 8 biggest takeaways from the event.

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:  https://weeklysmarts.com/

Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/
 
Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

173. The 8 Biggest Takeaways from NasSummit 2023

With the current advancements in AI-powered platforms, creators in the education space have a huge opportunity: using existing AI-powered coaching or tutoring platforms created by someone else, and adding their personal brand to it.

You get to put your own branding, voice and personality on it. This way, creators in the education field can offer their own special educational offerings without going through the hassle of building the tech themselves.

References:

The 23-year-old influencer offering to be your virtual girlfriend: https://caryn.ai/

Xiaoma's video 'I built my own AI tutor to teach me Chinese': https://www.youtube.com/watch?v=YjGk7EmYuxY&ab_channel=Xiaomanyc%E5%B0%8F%E9%A9%AC%E5%9C%A8%E7%BA%BD%E7%BA%A6

Learn more about the AI tutor we're building:
streetsmartlanguages.com/ai

Lucas Bighetti on IG:
https://www.instagram.com/lucas_bighetti/

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/

Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/
 
Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

174.  How Creators can use AI to Explode their Education Business - with Lucas Bighetti

Creating a creator business is relatively easy. You build a product that already exists, add your personal brand to it and there you go. 

But what if your personal brand expires? 
Will your business die with you? 
In this episode, we talk about how to make your business future-proof.

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: 
https://weeklysmarts.com/

Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/
 
Want us to help you to grow your creator empire through developing courses? 
Check out: creatorempires.com

176. Building A Creator Business That Outlives You

Nate's channel: 
https://www.youtube.com/@UCpFE8BGxvDh... 

Consultations with Nate: https://radicalyt.com/

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
https://weeklysmarts.com/

Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/

Follow me on IG:@janvanderaa1

Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

183. What the Pros Don't Tell You About Winning On YouTube - Nate Black

Last week, content creators in the language education space flew in from around the world to gather in Tenerife for our annual Langpreneur Mastermind retreat.

This time, we had participants coming from the UK, France, Germany, Italy, Portugal, the US, and even as far as Australia!

In this episode, I'll share 7 takeaways from the event.

For more info about our events:
www.creatorempires.com

185. 7 Takeaways from our Mastermind in Tenerife

The “Double down on what’s working” advice has a major flaw.
It can make you overlook obvious gaps in your business.

Example #1
 • Who: A content creator with tons of traffic
 • What worked: Creating content
 • Usual advice: Create more content
 • Real bottleneck: Nothing to sell
 • Better advice: Create a product

Example #2
 • Who: A language learning app
 • What worked: Facebook ads
 • Usual advice: Run more ads
 • Real bottleneck: High churn
 • Better advice: Improve the product

A better question to ask (in my opinion) is:
 “What is the ONE thing that, if you had it, would make everything else easier?”
Tim Ferriss calls it the “big domino.”

For many creator businesses, it's most of the time a matter of:
- Better video ideas
- More promotion
- Creating more products to sell 
- Or simply repackage them

Join our events: creatorempires.com


188. The Problem With 'Double Down On What's Working'

The power of niche

A ‘Langpreneur’ I know spent $35K on an event ran by a world class entrepreneur that you know from social.

Someone I also look up to.

And yes, loved the event.

They studied his business. Their key insight; his conversion rates were too low.

Then he came to our event for creators in the language space.

And so he asked us how to increase his conversion rates.

And then he told us what his conversion rates were.

We were surprised!

They were high… for a business in our niche..

We could tell, because we’ve been working with language businesses for over a decade.

Suddenly, the conversation changed.
It wasn’t about conversion rates anymore.

After some digging, we discovered another way for him to grow his business.

Something only someone with a deep understanding of our niche would have noticed.

Now it’s still too early to say wheter these insights will actually grow his business. 

But the point is clear.

There is a lot of power in creating solutions for a very specific customer avatar. Online language entrepreneurs in our case.

That’s the power of picking a niche. 

Join our events: www.creatorempires.com

187. General Advice vs. Niche advice

Here’s how to promote the same product to your audience every month - without exhausting your audience.

First, remember: the product and the offer are two different things.

You can sell the same product using:
- Different offers  
- Different sales angles  

Here’s how to keep your promotions fresh and interesting throughout the year:

Month 1: Buy now get free bonus
Month 2: Offer a payment plan
Month 3: Offer a small discount (20-30%)
Month 4: Make the promotion all about the guarantee
Month 5: Align the offer with a seasonal theme
Month 6: Feature case studies 
Month 7: Offer exclusive content that leads to the offer
Month 8: Donate 10% to charity
Month 9: Talk about your journey and why you created the course
Month 10: Last chance to buy before the price goes up
Month 11: Black Friday promotion
Month 12: Offer a free trial

Join our events: www.creatorempires.com

189. Same Product, Different Offers

‘’I want to scale, but I don’t have enough time’’

I have to write newsletters, post on six platforms, redesign my website, move to another CRM system, and launch a new $5-per-month membership.

- And I also want to start a podcast.
- And create another course.
- And redo my funnels.

But I don’t have enough time.

How do I scale my business?

This is something we often hear from creators.

The thing is, you can’t scale when you can’t breathe.

You need stability first.

You need to be able to breathe first.

How?

By stopping all the stuff that doesn’t matter.

Sometimes, you need to do less…

Only focus on the tasks you know will bring revenue

Build systems that help you do those tasks better and faster

Once you have a fine-tuned process to consistently make sales and pay the bills, that’s when you can start thinking about adding new stuff.


190. Stop Doing All The Stuff That Doesn’t Matter

His business never grew exponentially.

He never built any marketing funnels.

But guess what?

Out of 20 language businesses in the room, HIS business was the biggest.

How?

- He was one of the first movers to teach on YouTube.
- He’s been doing it for 15+ years.
- He's published over 100 books, courses, and apps.

He started early... and just kept going.

Simple, but not easy. 

Join our events: www.creatorempires.com

191. The Power Of 'World Building'

The most successful creator businesses I’ve seen have one thing in common:

They all have tons of traffic.

Because if you have traffic and trust, you can sell almost anything — even with bad marketing.

So before thinking about your next product or marketing trick, ask yourself…

Am I really doing all I can to get more views?

How obsessed are you with:

Nailing your video ideas

Perfecting your video packaging

Creating genuinely great videos

Would you give yourself less than an 8/10?

Maybe it’s time to take a step back and nail YouTube first.

---

Notion page on how to research winning video ideas: https://www.notion.so/A-Simple-Way-to-Research-Winning-YouTube-Ideas-1dd42b2379138065932bd9c20432da3c

192. The ONE Thing All Successful Creator Businesses Have in Common

Your creator business is worth nothing…

To most investors, at least.
Because when you leave the business, it goes to zero.
But they’re often great for cash flow.
Creators can invest that cash into product-first businesses that fill a real gap in the market.

Something that can outgrow their personal brand.
Software is just one example.

That’s what we’re doing with Teacher AI

Check out our events: www.creatorempires.com

193. Your Creator Business is Worth Nothing

You’re a content creator selling education, but your conversion rates are too low…

Maybe because you have a big following in low-income countries.
Or you’ve just managed to attract lots of freeloaders.

Now what do you do?

–
First, we need to make sure:

1. You’re offering something that people actually want
2. You have proper sales systems in place
3. Are your conversion rates really that low? (Compare with peers in your niche)

Still not solved?
Try changing the sales vehicle.

Instead of selling through an automated email sequence, try:
- Offering a free course that sells your flagship course
- Promoting your product through regular live streams
- Running webinars

Your audience might not feel comfortable buying through emails, especially if your emails are in a language they’re still learning.

Go from text → video.

Let us know if it works.

Learn more about our events: www.creatorempires.com


194. My Conversion Rates Are Too Low

There are only 3 ways to grow your creator business:
Get more views (traffic)

1. Turn more viewers into customers (conversion)
2. Get customers to spend more (product/offer)
3. The hard part? Knowing what to fix right now.

Here’s a simple guide:

1. Optimize TRAFFIC first if:
You’re not getting top views in your niche
You haven’t fully committed to a YouTube strategy

2. Build a PRODUCT if:
You’ve got significant traffic but nothing to sell
You’ve maxed out short-term growth tactics

3. Optimize CONVERSION if:
You have solid traffic and a product that people actually want
But you don’t have proper sales systems in place


195. Simple Framework for Growing your Creator Business

5 ways to keep your creator-led education business future-proof:

1. Your fans want to learn from YOU. Make your products as personal as possible.

2. People will always be happy to pay for transformation, not for information. Position your offer that way.

3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.

4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.

5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.

I’m personally doubling down on our events and software (Teacher AI).

196. Will AI Destroy Your Course Business?

Lucy is the host and founder of the YouTube channel ‘English with Lucy’. Within four years, she built a channel that now has over 3.5 million subscribers and is one of the biggest language-related YouTube channels out there.

What started as an experiment quickly turned into a full-time business, and has now become a widely successful YouTube phenomenon. Lucy monetizes her brand through AdSense, sponsorship deals, affiliate marketing, and is now also working on her own course.

In this interview, we’re going to take a look behind the scenes. We will learn how Lucy got started on YouTube, some of the growth strategies she used, and what some of the challenges are of being a YouTube celebrity.

17. Building a Massive YouTube Channel with 3.5+ Million subs with Lucy from ‘English with Lucy’

Lucrezia is the creator of the popular YouTube channel ‘Learn Italian with Lucrezia’.

In this interview you’re going to learn:

- What inspired Lucrezia to start her YouTube channel
- What the actual business is behind her brand
- Tips for building an online audience

Join Langpreneur Business Breakthrough take your Online Language Business to the next level:
https://langpreneur.com/

Join one of our LIVE events:
https://langpreneur.com/

For 1:1 coaching:
Mail us at info@langpreneur.com

27. Teaching Italian on YouTube with Lucrezia from 'Learn Italian with Lucrezia'

What you will learn in this episode:

- My personal journey
- How to turn your passion for languages into an online business
- The advantages of collaborations and partnerships
- The parallels of learning languages and building an online language business

Grow your Language Business with our Personalized Group Coaching program. 

We're starting on July 20th, 2020! 
Only 12 spots available!

Sign up here:
https://accelerator.langpreneur.com/

Learn more about our Langpreneur 1:1 coaching program:
https://langpreneur.com/coaching

Learn to build your own successful online language business
https://langpreneur.com/lbb

Join our annual Mastermind Retreat with other like-minded entrepreneurs:
https://langpreneur.com/mastermind

34. Langpreneur Phil interviews Jan van der Aa on Becoming a Langpreneur (Flipped Interview)

Today we’re talking to Vanessa Prothe, creator of the hugely successful YouTube channel ‘Speak English With Vanessa’. 

In 2014 Vanessa found that she loved to create lessons and teach English to adults. But, she couldn’t work out how to do that outside of the school system in the United States. Fortunately, it wasn’t long before she thought of YouTube.

Six hard-working years on, Vanessa runs a thriving online business with a YouTube channel with more than 2.5 million subscribers.

In this interview, you’ll learn:
- Vanessa’s story 
- The value of finding a mentor
- Why consistency is essential 
- How ‘Speak English With Vanessa’ has changed over the years
- The structure of her courses
- Why the business continues to succeed
- Vanessa’s tips for Langpreneurs

For the full article go to:
https://langpreneur.com/english-with-vanessa/

Join Langpreneur Accelerator (Group coaching)
https://langpreneur.com/accelerator

Learn more about our Langpreneur 1:1 coaching program:
https://langpreneur.com/coaching

Learn to build your own successful online language business
https://langpreneur.com/lbb

Join our annual Mastermind Retreat with other like-minded entrepreneurs:
https://langpreneur.com/mastermind

42. Achieving Success through Mentorship and Massive Action with ‘Speak English with Vanessa’

Lindsay McMahon from All Ears English hosts not one, but two successful podcasts which send English language learners flocking to buy her courses and products. 

“All Ears English,” the podcast she started way back in 2013 “hits them in the heart and head,” says Lindsay, and gets her audience excited about learning. And “IELTS Energy 7+” is primarily targeted at learners who are studying to pass that exam. 

Together, these podcasts are a perfect example of niching down and building a successful brand. 

What you’ll learn in this interview:
- How to build an effective team.
- Things to consider when hiring a new team member.
- Don’t go wide, go narrow and deep.
- Advice on creating your first course.
- Use quizzes to attract and funnel customers.
- Consider marketing with a soft launch.
- Lindsay’s tips for Langpreneurs.

For the full article go to:
https://langpreneur.com/all-ears-english/

Sign up for the newsletter and join one of our future events:
https://langpreneur.com/

Discover our coaching programmes:
https://langpreneur.com/coaching

Our course - Learn to build your own successful online language business:
https://langpreneur.com/lbb

56. Merging Podcasts and Teamwork to create a Strong Brand with Lindsay from All Ears English

Pierre-François Métayer used to teach French in Taiwan. Finding students cost him a lot of time and more of them were not serious. Nowadays he runs a profitable online business by selling online courses for 5280 RMB per course, which is about $800 USD.

For the full article go to:
(link will follow soon)

Sign up for the newsletter and join one of our future events:
https://langpreneur.com/

Discover our coaching programmes:
https://langpreneur.com/coaching

Our course - Learn to build your own successful online language business:
https://langpreneur.com/lbb

70. The Struggling Chinese-speaking French Teacher who ended up Selling $800 Courses on Autopilot

The Creator Empires podcast is all about helping you turn your successful brand into a strong, future-proof online business so you can reclaim your time, build wealth, and grow your impact in the world. Join our community!

Jan

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