Cus·tom (Kŭs′təm);
Is defined as a tradition or a usual way to behave. A practice followed among a People and the habitual manner or practice designed specifically for an Individual.
Also a common tradition or usage so long established that it has the force or validity of Universal Law.

HiPhi;
Stands for the higher elevated and expanded consciousness, all part of the Hive Mind. The Golden Ratio, or "Phi" and Hi Fidelity vibations in waveform. In other words - Real f****ng good music.

Lotus;
Just as the Lotus flower symbolizes Rebirth and Enlightenment, rising from the dark and murky waters below up to the world above of light, transforming into a beautiful flower, gently sitting upon the calm waters.
As it blossoms it represents the ultimate goal of all self-realization: the union of the Human Soul with the Ultimate Consciousness.
This process of coming into existence is also considered as a symbol of spiritual enlightenment and the expansion of one’s soul.
The flower itself is not separated from the water even though the petals never come in contact with the dirty waters as it draws nutrition from both water and the sun. As above, so below.

"Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.”

- Bruce Lee

HiPhi ထ Lotus