What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where all of the data preparation and organizational alignment start to pay off: data is interlocked, goals are aligned across all departments, and the entire company has embraced a customer centric attitude. The organization is running at the speed of the customer, and customer equity accelerated bears financial fruit. Who should listen: Chief analytics officers, C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.&nbsp; Key Concepts: CAO leadership, data keys and data interlocking, customer voice, customer lifetime value, descriptive vs. predictive value, running at the speed of the customer, customer centricity, customer equity.

Episode 005: Digging Into the Digital Maturity Curve Part 2

The final stages of the customer centricity maturity curve are where all of a company’s hard work starts to bear fruit. In this episode, host Allison Hartsoe talks about the key traits for the final stages of customer centricity maturity: Innovation, Operationalization, and Integration. She shares how work spearheaded by the C-suite in earlier stages is pushed out to the entire organization; every team member has access to information and tools needed to move tactically in alignment on company goals. Customer data has become the company’s competitive advantage, and people are measured by their impact to the organization. Who should listen: Chief analytics officers, Chief Data Officers, C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.&nbsp; Key Concepts: strategic metrics, optimization around CLV, rapid analysis platforms, customer centricity operationalization, customer alignment, company alignment, team player evaluation, customer centricity at scale, customer personalization at scale. Soundtrack: Kevin MacLeod - Tech Live

Reaching Customer Centricity - The Payoff Stage

We take for granted that we can track and measure every piece of data. But big data guru Bob Page takes us back to a time before enterprise class web analytics were a thing. Bob shares his experience founding analytics technology firm Accrue Software, owning analytics and reporting at Yahoo, running analytics at eBay, and building Hortonworks. In part one of this interview, Bob talks about working with large data sets and how his team at Yahoo developed Hadoop, which cracked the code in managing data volume, velocity, and variety. He shares how he has used data to support decision making at Yahoo and eBay, including developing a ROI model to calculate the results of investments in the company’s data program. Who should listen: Data modelers, data analytics professionals, CAO, digital marketers, ecommerce professionals, C-Suite, CMO, Key Concepts: enterprise class web analytics, Hadoop, data volume, data velocity, data variety, internal analytics, CLV, ROI of data analytics

Episode 007: The ROI of Data Analytics – An Interview with Big Data Guru Bob Page

Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength.&nbsp; Who Should Listen: Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.&nbsp; Key Concepts: customer equity, customer lifetime value, CLV / CLTV, customer centricity, customer equity valuation, digital maturity Visit Ambition Data for Bonus Materials&nbsp; &nbsp; Soundtrack: Kevin MacLeod - Tech Live &nbsp;

What is Customer Equity?

Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the customer-centric lifecycle can help you build revenue and customer equity.&nbsp; Who Should Listen: Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.&nbsp; Key Concepts: customer equity, customer lifetime value, CLV / CLTV, customer centricity, customer equity valuation, digital maturity calculation, customer digital data, customer equity metrics, CDO, departmental alignment, organizational alignment Soundtrack: Kevin MacLeod - Tech Live

How to Calculate Digital Maturity

If you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real budget-buster in many organizations). She identifies critical blockers that prevent you from moving on, the exit criteria for each stage, and actions that individuals must take. Who should listen: C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals.&nbsp; Key Concepts: Organizational alignment with digital data, customer centricity, digital maturity, data metrics, customer signals, digital data v. customer data, data reporting, customer experience v. customer centricity

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