Welcome to Floor 9! We are back in NYC and ready to release the IPG Media Lab’s Outlook for 2018. This is our yearly publication of all the ideas that excite us for 2018 and beyond. We looked at new technologies, market forces and shifts in consumer behavior to help us formulate  the overarching trends that brands need to pay attention to this year. Tech-driven disruption is coming to every industry at a rapid rate, and the IPG Media Lab is here, armed with the Outlook 2018, to help our agencies and clients navigate and adapt to these changes.

Episode 9 - Outlook 2018 Preview

Welcome to Floor 9! In this week’s episode we discuss the hidden threat that private label brands pose to traditional CPG brands as shopper behavior continues to shift&nbsp;. Born out of a spontaneous discussion over preferences for paper towels, the Lab team dives deep into the changes in brand loyalty over the past few years and how CPG brands need to rethink how they are adapting to the new paradigm of omnichannel shopping.

Episode 10 - The Paper Towel Effect

Welcome to Floor 9! This week’s episode is inspired by the runaway success of Black Panther. But big box office successes like Black Panther are becoming rare outside of superhero movies and established franchises. This is largely due to a shift happening with consumers and how they consume content. The traditional windowing strategies are now at a precarious tipping point as less and less people attend movies in favor of on demand streaming services. How did this all happen and where is movie-going going? Download and listen to find out!Note: This episode contains ZERO spoilers for Black Panther.

Episode 11 - The Changing Movie-Going Experience

Welcome to Floor 9! This week we are live from Austin, Texas at the South by Southwest festival (SXSW). Each year the Lab heads down to Austin to meet with emerging startups, experience brand activations, and discover the trends coming out of SXSW that brands need to know about. We are joined this week by special guests Chris Grove, VP US Production, and Suraj Ghandi, SVP, Group Director, from UM Studios. After five frantic days on the ground and a bit too much brisket we talked about the trends coming out of SXSW and did a temperature check on where the industry heading in 2018.

Episode 12 - Meet Over Meat Live @ SXSW

Welcome to the IPG Media Lab's original podcast, welcome to Floor 9. For over a decade, we’ve been evaluating new technology, identifying how it changes consumer behavior and media consumption, and providing our clients with actionable insights to help navigate the evolving media landscape.

Floor 9 by IPG Media Lab