#S2E18 Shelf Impactors™ 
'What's in a Job Title'
with Mark Grey and Lisa Hastings

Do you own what you do?

There are a LOT of random titles used now especially in our industry - are you an Educator,  an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival?

KEY AREAS OF DISCUSSION:

1. EXPERIENCE v TITLE
The big debate - what is your title, what does it mean to you?
Is it different in different companies?

What are some random/wacky or 'wtf are you' titles and roles we’ve spotted?

2. A CD IN A BIG AGENCY v AN SME
What is a Niche - does it have to be discipline, can be category
Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss

3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES?
We must commit, keep learning, evolve and innovate to grow - whatever your role/background/dreams


---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E18 Shelf Impactors™ What's in a Job Title

#S2E21 Shelf Impactors™ 
'Digital & Sustainability'
with Lisa Hastings and guest Richard Gearing

DIGITAL SUSTAINABILITY

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Richard Gearing
Website - 
LinkedIn - Richard Gearing

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E21 Shelf Impactors™ Digital & Sustainability

#S2E23 Shelf Impactors™
Guest Episode with Mr Goodvertising Thomas Kolster
 
It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands.

Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding.
 
KEY AREAS OF DISCUSSION:


1. BRAND PURPOSE 
- We’re all striving for purpose - what is it, do brands need one to make change happen?

2. THE HERO TRAP 
- we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more?

3. THE ANTI-AD WORLD 
- Why Advertising is a dying medium, or at least evolving big time

4. OPTIMISTIC FUTURES 
- Go big or go home - what an exciting time to be making real change a reality…what are we excited about?

---------------------------------
 
Thomas Kolster:
Website - www.thomaskolster.com

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S2E23 Shelf Impactors™ Thomas Kolster

#S3E01 Shelf Impactors™
Guest Episode with Alexis Vera - VP Creative & Strategy at SGK
with Lisa Hastings - The Metaverse.

The Metaverse supports a whole new virtual economy - for businesses as well as driving connection - between friends, families - getting better connected across global spaces.

KEY AREAS OF DISCUSSION:

1. INTO THE METAVERSE
- This is a term that has been gaining traction - let’s break it down (both have our definitions)

2. WHY IS THE METAVERSE IMPORTANT?
- The metaverse is important because it offers humans an in-person way to connect and communicate from anywhere in the world virtually.

3. THE POSSIBILITIES
Lisa and Alex debate some opportunities for this space - and some that we are seeing already.

---------------------------------
 
Alex Vera:
Website - www.sgkinc.com
Instagram Avera75
LinkedIn: Alexis Vera

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E01 Shelf Impactors™ The Metaverse

#S3E02 Shelf Impactors™
'Mindfulness 2.0'
with Mark Grey and Lisa Hastings.


Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if   their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS!

1. MINDFULNESS 2.0
- Have you attitudes changed? Has the Pandemic caused us to overthink?
- Is Mindfullness now taking away our productivity?
- POST PANDEMIC - how do we feel about our own approach to Mindfulness?

2. PILLARS OF MINDFULLNESS

3. MEDITATION
- What does it mean it you?
- Do you do it - in what ever form you believe it to be?
- Breathing practices?

4. What are the established brands working in this space
- CALM
- HEADSPACE

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E02 Shelf Impactors™ Mindfulness 2.0

#S3E03 Shelf Impactors™
'Agency Adaption'
with Mark Grey and Lisa Hastings.


1. AGENCIES ADAPTING TO CHANGE
- Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams
- What do you offer your teams -
- Are talent pools being lost/ losing out due to industry inconsistencies?
- What can agencies offer to entice teams back into the workplace

2. IS THERE A RIGHT OR WRONG WAY?
- What are our experiences of this over last two years since Covid
- What would like to see within the industry?

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E03  Shelf Impactors™ Agency Adaption

#S3E05 Shelf Impactors™
'I want it NOW!'
with Mark Grey and Lisa Hastings.

1. THE WORLD OF NOW!… 
- Digital shopping is getting faster and more targeted 
- Digital commerce continuously adapting 
- Shopping within social media 
- The impact - death of the Highstreet, buy now pay later

2. CONNECTED TV! 
- TV shows using shoppable content - linking viewers to retailers via onscreen prompts 
- Could services like Netflix look to offer on-screen buying.

4. MAKE IT EASY AND PEOPLE WILL BUY
- In consumer terms keeping the number of clicks to buy to an absolute minimum is the key! 		
- Amazon’s BUY NOW button the perfect example. 	
- Amazon Fresh - crossing the consumer’s threshold between physical and digital markets

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E05 Shelf Impactors™ I want it NOW

#S3E06 Shelf Impactors™
'Creative Networking - Do's and Don'ts'
with Mark Grey and Lisa Hastings.

1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY?
– What does networking mean to us
– What are our experiences

2. BUILDING YOU CURRENT NETWORK
– How to keep you network informed, interested and engaged
– Our advice on network building 

3. QUALITY OVER QUANTITY
– When first starting to build a network - how do you chose between quality over quantity?

4. 5 KEY WAYS TO NETWORK
- Some insights and recommendations

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E06 Shelf Impactors™ Creative Networking

#S3E07 Shelf Impactors™
Guest Episode - Matt Essam
with Lisa Hastings

How to market yourself as a creative and win those dream clients!

KEY AREAS OF DISCUSSION:
SALES AND MARKETING (For Creative Agencies)

1. DEFINITIONS
Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.

2. A BIT DEEPER
Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that?

3. TIPS AND TRICKS
Ways to discover what actually drives us, and what the future looks like for marketing creative.

---------------------------------
 
Matt Essam:
Website - www.mattessam.co.uk
LinkedIn - Matt Essam

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E07 Shelf Impactors™ Matt Essam

#S3E08 Shelf Impactors™
'Design Awards - are they worth it?'
with Mark Grey and Lisa Hastings.

1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS
- Do they favour big names over boutique design houses?

2. WHY ARE DESGIN AWARDS IMPORTANT?
- Do they add value to the designer/ agency

3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS
- Unproductive approach to design brief
- Compromised goals

4. NOVEMBER CHALLENGE
- Mark and Lisa define their challenges for the month of November


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E08 Shelf Impactors™ Awards

#S3E09 Shelf Impactors™
'November Challenge Update'
with Mark Grey and Lisa Hastings.

1. NOVEMBER CHALLENGE UPDATE
- Lisa and Mark discuss their challenges for November and how they're tracking:
• Mark  - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)!
• Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)!

2. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast)
Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which will undoubtedly be hitting the shelves throughout next year and beyond...

3. THE ADOBE PANTONE SPLIT
Thoughts on how the Adobe / Pantone separation will affect us all?


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E09 Shelf Impactors™ November Challenge Update

#S3E10 Shelf Impactors™
Guest Episode - John Dalziel
with Lisa Hastings

Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel

We all want to BE BRAVE
From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave.

1. BRAVERY
Define...

2. ARE YOU BRAVE? 
Lisa and John discuss their brave moments!

3. ARE BRANDS LOSING THIER BRAVE HEART?
In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start ups or bold pivots - have brands reverted back to safety (global economy
downturn) and who just keeps charging ahead?

4. BEING BRAVE EVERYDAY
Embracing bravery - tips on the small stuff we can do to have a big impact!

---------------------------------
 
John Dalziel:
LinkedIn - John Dalziel

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E10 Shelf Impactors™ John Dalziel

#S3E11 Shelf Impactors™
'Food and Drinks Trends for 2023 and beyond'
with Mark Grey and Lisa Hastings.

BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year:

1. SPACE FOOD
- To infinity and beyond
- What will be we packing in our outer galactic hampers?

2. CBD products
- Will we see the CBD drinks grow in the NO/LOW Category 

3. FOOD AND DRINK BRANDS IN THE METAVERSE
- Pixel flavour?!
- How will virtual experiences inform physical food and drinks products?

4. THE EVER GROWING NO/LOW CATEGORY
- Health and wellbeing leading the way for more 'teetotalers' than ever

5. PLANT BASED MEAT
- Where is it heading? Petri dish pork?

6. ENERGY EFFICIENT FOODS
- Stoveless, gassless cuisine

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E11 Shelf Impactors™ Food and Drinks Trends 2023

#S3E12 Shelf Impactors™
'Creative Culture Trends for 2023 and beyond'
with Mark Grey and Lisa Hastings.

CULTURE TRENDS
Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture.

1. NEW REALITIES…
- The rise of Meta - how credible will this space become? 
- Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital.

2. CREATOR COMMUNITIES
- Creatives are ever curious, how does this trend play out and amplify
our need for more, replacing consumption for regeneration

3. CLIMATE OPTIMISM
- The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise of
Chat GPT

4. ARTISAN WAVE
- The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop…

5. SITUATIONSHIPS...
- Employee monogamy might be a thing of the past!


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E12 Shelf Impactors™ Creative Culture Trends 2023

#S3E13 Shelf Impactors™
'Chat GPT - Where are we going?'
with Mark Grey and Lisa Hastings.

CHAT GPT
What is it? What have we tried? What is it good for?
Will it remove the role of writers, researchers? Smart answer no - it is just a tool.

1. HAVE WE ADOPTED CHAT GPT YET?
- Are we seeing a place for it in the creative tool box
- How are we using it right now?

2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD
- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'
- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!

3. CHAT GPT EXAMPLES
- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E13 Shelf Impactors™ Chat GPT_Where are we going?

#S3E14 Shelf Impactors™
Guest Episode - Chris Do
with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE
Is being vulnerable essential in todays world to connect with people better?
Can we be too vulnerable?

3. BEING AUTHENTIC 
Lisa and Chris discuss what it means to be authentic

---------------------------------

Chris Do:
Website - www.thefutur.com
Email - hello@thefutur.com

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E14 Shelf Impactors™ Chris Do is Back

#S3E15 Shelf Impactors™
'Wanna be a Freelancer?'
with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?
Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 

1. WHAT IS A FREELANCER?
- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS
- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK
- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?
- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E15 Shelf Impactors™ Wanna be a freelancer?

#S3E16 Shelf Impactors™
Guest Episode - Anneli Hansson
with Lisa Hastings

Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.

KEY AREAS OF DISCUSSION:

1. HOW DID ANNELI GET INTO BRAND STRATEGY

2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER.

---------------------------------

Anneli Hansson:
Website - wwww.annelihansson.com 
Email - hello@annelihansson.com
Twitter: @annelihansson74
Instagram: @theannelihansson
LinkedIn: @theannelihansson 

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E16 Shelf Impactors™ Anneli Hansson

Shelf Impactors™ Episode Number 1 - Introduction
In the first episode I introduce the Shelf Impactors podcast explaining the purpose behind it, whilst also touching upon my background as a designer and the creative processes I use when working on branding and packaging.

Mark Grey:
Website - www.bluenectardesign.co.uk
Pinterest - Pinterest/markgrey
Behance - Behance.net/markgrey
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#001 Shelf Impactors™ Introduction

Shelf Impactors™ Episode Number 2 - Lisa Hastings Interview Part 1
In this episode I interview Lisa Hastings - an experienced and well travelled senior creative thinker who lives in Sydney Australia. We discuss Lisa's background in design and how her career has developed over the years. We also delve into the key design and cultural differences within the design industry between Australia and the UK - looking at trends from both countries.

Lisa Hastings:
Twitter - @Shoebox20
WeChat - @Creativeshoebox
LinkedIn - Lisa Hastings

#002 Shelf Impactors™ Lisa Hastings Interview Part 1

Shelf Impactors™ Episode Number 3 - Deciding Between being a Permanent Designer or a Freelancer Designer.

In this episode its just me talking. Building on from an article I wrote on LinkedIn recently I thought I'd translate it to a podcast. In short I discuss the pros and cons of both types of designers. I touch on the options available to Freelancers for how they set themselves up and give my TOP 5 reasons why NOT to be Freelancer and my TOP 5 reasons why NOT to be a Full-Time designer.

Mark Grey:
Website - www.bluenectardesign.co.uk
Pinterest - Pinterest/markgrey
Behance - Behance.net/markgrey
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#003 Shelf Impactors™ Freelance Or Permanent Designer

Shelf Impactors™ Episode Number 4 - Michael Duffy Interview.

In this episode I interview Michael Duffy - Global Creative Director for Equator Design. Based in Chicago, Duffy has been instrumental in the fantastic growth that Equator Design has experienced over the last 10 years, becoming one of the world's top branding and packaging design agencies. We discuss how he transitioned from working in the UK to the US and the steep learning curve he endured getting to grips with a market that was somewhat different to the UK at the time. We discuss if there are any differences in the approaches he takes across his design teams when designing for both markets. We get Duffy's thoughts on what it takes to be a great designer and what valuable advice he would give to designers starting out on their careers in todays world.

Michael Duffy - Global Creative Director - Equator Design:
Website - www.equator-design.com
Pinerest - Pinterest/equatordesign
Twitter - EquatorDesignUS
Facebook - weareequator
Instagram - @equatordesign
Linked In - Equator Design

#004 Shelf Impactors™ Michael Duffy - Equator Design - Interview

Shelf Impactors™ Episode Number 5 - Andy Pendlebury Interview.

In this episode I interview Andy Pendlebury, a commercial photographer with huge levels of experience in food photography, much of which is used on the packaging for food and drinks. We dive into a few subject areas including; the importance of good studio space when shooting food products; the importance of a good photography brief; 'Instagramitis' in food styling; the role of the food stylist; tricks of the trade to achieve the best shot; photography retouching; clients attending the shoot; and advice for anyone looking to select a specialist food photographer for their project.

Andy Pendlebury - Photographer:
Website - www.pendleburystudios.com
Instagram - @pendlebury
Twitter - @_pendlebury
LinkedIn - Andy Pendlebury

#005 Shelf Impactors™ Andy Pedlebury - Photographer Interview

Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging design

It seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or reduced packaged foods are definitely becoming more prevalent but what next for the Free-From sector?

In this episode, alongside my good friend Lisa Hastings, a fellow brand and packaging designer, we discuss the areas helping to craft this growing category in our grocery stores today and where it might be heading...

Lisa Hastings:
Twitter - @Shoebox20
WeChat - @Creativeshoebox
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Pinterest - Pinterest/markgrey
Behance - Behance.net/markgrey
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#009 Shelf Impactors™ Mindfulness

#S2E03 Shelf Impactors™ Whats Hot 2020 with Mark Grey and Lisa Hastings

In the 3rd episode of this season Lisa Hastings and I catch up on chat about a few things we feel will be hot topics over the coming year for all things relating to brands and moreover the marketing of both luxury and FMCG products.

Lisa still resides in Sydney and we chat about how Australia has been coping with the severity of the recent bush fire.

We then tuck into the meat of the podcast which is a discussion on three key things that we know are big areas for brands to focus on this year.

1. Plant based diets -
Are we at the start of a ‘meat free’ revolution?

2. Gender neutrality -
Traditional assumptions about gender are being challenged…

3. The alcohol free movement - 
The sober-curious space is growing…

We round of the podcast with a quick thought on whether Britishness will change post Brexit!


---------------------------------
Podcast References:
 
Consumer Trends -
Let’s talk Consumer SHIFTS
https://www.shots.net/news/view/follow-the-trend-of-avoiding-trends-in-2020
 
Creative Rebels -
Podcast with recovered alcoholic and inspiring creative Clare Pooley
https://podcasts.apple.com/au/podcast/the-sober-diaries-with-clare-pooley/id1448695774?i=1000461428944
 


---------------------------------
Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
https://www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E03 Shelf Impactors™ Whats Hot 2020

#S2E06 Shelf Impactors™ 'Resilience and Creative Grit' with Mark Grey and Lisa Hastings

Mark and Lisa follow on from their previous podcast (Pandemic) and discuss in more detail how they are being affected by the 'lockdown'. Also delving into how creatives and the creative industry might be impacted:

1. Creative Grit & Resilience

- Developing our ability be MORE brave - how can we do this?
- Entering into the unknown - we are strategists at heart and this should be in our DNA - being able to build up our resilience


2. Growth Mindsets - Learning to Adapt & Survive

- Strategies for success in chaos and developing coping mechanisms to see us through
- What advice do we have for fellow creatives during this time


3. The New landscape…

- No one can accurately predict how this looks but we can make ourselves ready for the possible outcomes…

---------------------------------

Additional reference links:

Brené Brown: The power of vulnerability | TED Talk:
https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?share=1a2a1d0045

Deep Dive: Vulnerability and Human Connection with Kathryn Dyer:
https://thefutur.com/podcast/075-deep-dive-vulnerability-human-connection

MASLOWS Psychologist Hierarchy of Needs

---------------------------------
Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E06 Shelf Impactors™ Resilience and Creative Grit

#S2E09 Shelf Impactors™ 
'Post Lockdown - The New Age of Brand Optimism'
with Mark Grey and Lisa Hastings

Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times:

1. Whats happening - UK v AUS Differences

- How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal'

2. The Role of Brands

- Age of Optimism - How are brands reacting and communicating.
- Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection.

3. Creative Focus

- What can the Creative Industries expect...
- How can we lead and help nuture clients and brands through this uncertain yet innovative time

---------------------------------

Additional reference links:

Havas Report:
https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/

Mintel Podcast ref. Apple/ Google team up:
https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing

Stylus - Future Thinking Podcast:
https://www.stylus.com/futurethinkingpodcast

Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid:
https://www.marketingweek.com/brands-lead-through-change-coronavirus/

The Brand Gym (May 21st 2020) -  Will Covid-19 Change Everything or Nothing For Brands?:
https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/


---------------------------------
Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E09 Shelf Impactors™ New Age of Brand Optimism

#S2E10 Shelf Impactors™ 
'Brand Thinking for the New Normal - Back to Basics'
with Mark Grey and Lisa Hastings

As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'.

1. Brands returning to market 

- Now is the opportunity to take the strategies back to basics

2. Core Values

- Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive'

3. Simplicity for consumers

- Keep the offer simple but remain innovative.

---------------------------------

Additional reference links:
Mumbrella report:
https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840

Three Big Trends for Brands from the Shift to E-commerce:
https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772

How FMCG brands can respond to change after COVID-19:
https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682

Heinz at Home:
https://heinztohome.co.uk

Smol:
https://smolproducts.com/pages/our-story

---------------------------------

Lisa Hastings:
LinkedIn - @lisahastings
Twitter - @shoebox20
Instagram - @shoebox20
www.lisahastings.me/

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E10 Shelf Impactors™ Back to Basics

#S2E13 Shelf Impactors™ 
'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group

In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala.

Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has proudly very recently celebrated it's 10th year. 

The Ovolo Group currently own and run 10 independent boutique hotels, in both Hong Kong and Australia with plans a foot to open the doors to many more.

Within the podcast Girish talks to us about what it means to be an entrepreneur and how risk taking has been part of his mainstay as he has grown his organisation. He also provides us with his definition of passion (more so at what point work ultimately becomes a passion).

Girish shares his valuable knowledge around what it takes to create a truly unique hotel brand and furthermore demonstrates the importance of creating a brand with an emotional connection to it's customer. 

As with almost all visionaries, Girish prides himself on his own drive for continual innovation within his organisation.

---------------------------------

Additional reference links:

http://www.ovologroup.com
http://www.ovolohotels.com

LinkedIn - Girish Jhunjhnuwala
Instagram - @girishjovolo

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
Instagram - @bluenectardesign
LinkedIn - Mark Grey

#S2E13 Shelf Impactors™ Interview with Girish Jhunjhnuwala

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

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