Name: Social media as a customer service tool by Obsidian Public Relations
Duration: 16 min 58 s
Description: As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous employee, Addison, sits down to discuss how businesses can use social media as a customer service tool to build brand connections.

We’re getting into the holiday spirit early...because why not? This episode of Off the Rock, On the Record is all about giving. If you’re looking to shop or support a Memphis business or organization this holiday season, we have a list for you. Our team shares insight on some of their favorite local gifts that should top your holiday shopping list.

A few of our favorite things

If you work in public relations, you know what it feels like to pray a crisis away. After all, no one wants to navigate the intense tightrope that is responding to questions about something bad that’s happened at no fault of your own. But that’s our job as communicators, and we have to respond no matter how many times the topic is brought up. Lauren Hannaford and Whitney Nolan, directors of client services at Obsidian Public Relations, provide *sage* advice to help cleanse your company of the crisis that continues to haunt you.

How to move past the crisis that continues to haunt you

Burgeoning college athletes, listen up. If you want to capitalize on name, image and likeness deals, you first need to sharpen your communication skills. OPR’s resident sports enthusiast, Murray, joins Taylor on the eve of their two-teams colliding on the gridiron to discuss how athletes can secure (and maintain) the bag on NIL contracts.

Pay my name, pay my name

Creating a workplace that prioritizes thanks and support is no small feat, but for more than 15 years, Courtney has done just that at Obsidian. Businesses and professionals looking to take their gratitude to the next level should tune in to hear how you can sow seeds of thanks into your corporate soil.

Having an attitude of gratitude

Starting to make plans for your outreach efforts in 2022? Start first by assessing trends and the predicted landscape for the next year. Kelli and Christina talk with Taylor about what they anticipate 2022 will bring while also running through the entire Obsidian team’s insight.

PRedictions for 2022

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous employee, Addison, sits down to discuss how businesses can use social media as a customer service tool to build brand connections.

Social media as a customer service tool

Obsidian Public Relations

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