A pleasure and privilege to take Creative Lead on a new brand Sound for Kanzi Apples, embarking on a melodic mission to etch KANZI on the mind-shelf of premium apple loving grocery buyers.

Briefed to SCA by Claxon Agency, working closely with HBMA, our task was to convey the juicy sweet tang and superior crunch of KANZI and make it stick.

KANZI launched last week on video and audio platforms: TV, BVOD, podcast and radio to celebrate the new Kanzi season.

This is the full sung version of a number of assets created for this launch campaign.

Creative Lead / lyrics: me
Composer / Sound Design: Graham Hunter
Vocal Lead: Kate Black Scout Management
VO: Jacqui Duncan

KANZI - the ear worm that's good for apples.

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End October / the first weeks of November have delivered more death by domestic and family violence. Lillie James, Alice Rose McShera, Analyn Osias…

As we braced ourselves for the Melbourne Cup Day interest rate rise … I thought about the upcoming holiday season – financial stress, alcohol and high emotion.  

The triggers for domestic violence are compounding.  If things keep going the way they are, more women will die before the New Year.

The new PSA campaign for Marys House Services (60sec and 30sec) is created to keep our vulnerable women and families top of mind. To educate our audiences with the devastating statistics of domestic and family violence and to remind all of us, that even when we feel like we can’t help, we absolutely can.

Please donate if you can and share because you can and join us in saying, “We do not accept domestic violence in our community.”

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Creatively CURIOUS following Darcy Milne's post on Google's new DIY audio conversations, I put in my LinkedIn profile and a recent article and just listened to 7 minutes about myself. 😆  What a trip.
I fully understand if I'm not on your "must listen to list" but if you haven't heard a podcast about yourself, then you should try it! 
Audio profiles on LinkedIn? Yes, lets!

LB Creative PT

Wynstan on the ABC

Reimagining a poem titled “Have you seen my Alfred?” written 25 years ago, “Have you seen my Alice?” is a song that reflects today’s very real crisis of domestic violence. Not always physical. Commonly psychological. 

Too often the sweet music disguises the awful truth.

Note: music and vocal created on suno v3 (free version)

Have you seen my Alice?

“All Hail the Emperor” is an observation of incompetent people leaders who remain unaccountable because the people they manage are disempowered to say what they think. 

Feeding cultures of fear and insecurity and disabling constructive conservation and idea sharing potentially beneficial to contributing to positive culture and the bottom line – it is most destructive style of leadership of all.

This is my reading of the original slam. Keep listening to hear re-imaginings of the lyric put into song form, prompted for alternative rock and modern musical, c/- AI music creation program Suno.


THE EMPEROR_recital

Inspired by my experience last year with Poetry Slam, “All Hail the Emperor” is an observation of incompetent people leaders who remain unaccountable because the people they manage are disempowered to say what they think. 

Feeding cultures of fear and insecurity and disabling constructive conservation and idea sharing potentially beneficial to contributing to positive culture and the bottom line – it is most destructive style of leadership of all.



The Emperor is wearing no clothes! (Remastered) FINAL

Inspired by my experience last year with Poetry Slam
“All Hail the Emperor” is an observation of incompetent people leaders who remain unaccountable because the people they manage are disempowered to say what they think. 

Feeding cultures of fear and insecurity and disabling constructive conservation and idea sharing potentially beneficial to contributing to positive culture and the bottom line – it is most destructive style of leadership of all.



Lisa Burton

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