Who would have thought a broken shoelace while traveling in Italy would turn into a growing eCommerce business?

Believe it or not, that’s the founding story behind our first merchant partner, Benjo’s, a specialty shoe and boot lace retailer headquartered in Minneapolis, Minnesota.

On today’s podcast you’ll hear from Justin Sucher, Managing Partner at Benjo’s and Account Director at The DOJO Group, a Minneapolis-based marketing consultancy.

Learn how Justin has positioned Benjo’s as an “attainable luxury” brand where you can find high-quality shoelaces that let you express yourself in fun ways. We also discuss Justin’s vision for the future of eCommerce and payments.

Benjo’s Helps People Express Themselves With Bold Shoelaces

Are you a retailer looking to fight for things that matter?

If you are, you should probably talk to today's guest, Mitch Reaume. Mitch is the Founder of The Voice Community and Northern Glasses, two eCommerce companies with the mission of doing good through retail. 

Today's podcast focuses on Mitch's first company, The Voice Community. This online storefront sells products from various local retailers, donating 7% of all proceeds to a charity of the customer's choice. Think AmazonSmile for local retailers. The donations are contributed entirely by the local retailers. The consumer doesn't have to pay another penny! Can you believe that?!

Learn how Mitch is using these stores to create a groundswell in retail, to push "social business" from being a niche to the standard way of operating.

The Voice Community: “Social Business Shouldn’t Be a Niche But a Standard Way of Operating”

Do you like golf but hate the stuffy culture that pervades it?

If you do, you should listen to this week’s podcast. I’m joined by Adam Iversen of Swannies, a cool, casual golf apparel company started by Adam and his college friend, Matt Stang.

Swannies has the serious mission of making golf more fun and inclusive. What started as a patented golf sandal has evolved into a lifestyle brand that wants to lead the charge in making golf economically and environmentally sustainable.

Learn how Adam uses a clear mission, text messages, Shopify, and Slack to get their golf apparel in front of the growing millennial golf fan base.

Sezzle