Latest Project: Holland Bloorview Kids Rehabilitation Hospital

In The OPIN Mic studio this month, Chris is joined by OPIN's superstar designer Rebecca Dagenais and Damian Richman, one of our top account executives. In the triumphant return of The OPIN Mic, we talk about data-driven design!

2:10 - In the News: Cambridge Analytica
In this section, we talk about Cambridge Analytica and how they impacted the 2016 US Presidential Election. The discussion revolves around their use of data and how they created voters through data science.
17:37 - Latest Project: Holland Bloorview Kids Rehabilitation Hospital
Here we highlight an exciting project that Damian and Rebecca have been working on. Rebecca emphasizes how data drives design decisions and Damian explains why it's so important for organizations to understand how to leverage data.
32:33 - Drupal: The Promote Drupal Initiative
We chat here about the new Promote Drupal Initiative announced by Dries at DrupalCon Nashville 2018. The discussion surrounds the ways Drupal 8 improves the experience for marketers and why it's so important to help non-technical people understand the value of Drupal.

Links:
Psychological Profiles by Cambridge Analytica (ARTICLE): https://bit.ly/2gR805z
How Cambridge Analytica Ran Trump's Campaign (VIDEO): https://bit.ly/2JWLgOC
Promote Drupal Initiative (ARTICLE): https://bit.ly/2HfoQ9y

Data-Driven Design

The OPIN Mic is a podcast powered by a passion for Drupal. From selling & marketing to design & development, it’s a unique peek into digital agency life at OPIN Software.

The monthly show is recorded at OPIN’s HQ in Ottawa, Canada, and hosted by Marketing Manager Suzy Kendrick. Listen in as Suzy and the podcast team takes listeners on a journey through the world of Drupal, discussing anything from module developments and software updates, to sales advice and marketing tactics.

The OPIN Mic takes a holistic view on the business of Drupal and all the intricate pieces that come together to make a digital agency successful. Each month, The OPIN Mic team finds guests who are experts in their fields and leads a light-hearted and thought-provoking discussion designed to educate and inspire. If you’re a developer, business owner, marketer, sales associate or just have a general interest in the tech industry, then this podcast is for you!

But don’t be mistaken, while the subject matter can be heavy at times, the banter and conversation is light and lively. We break things down for the beginner and dive deep for the more technically skilled, all while making terrible puns and references to pop culture memes. Plus, we always finish off on a light note with the Drupal Dad Joke of the Month.

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