When it comes to something as vital as your business’s logo, only the best will do. You need to hire an experienced and reputable logo designer, otherwise you could fall victim to some costly design errors. 

One common mistake made by rookie logo designers is relying on current trends. Trends come and go. Your logo needs to be timeless, and this can only be achieved by overlooking trendy gimmicks and the latest design tricks. The best professionals know how to capture your identity with a unique design.

Another error is copying designs from elsewhere. Unfortunately, a lot of poor quality designers do this when they run out of ideas for your business logo design. The purpose of a logo is to represent your company, not someone else’s. 

Finally, choosing the right font is one of the most challenging aspects of logo design; something that an amateur logo designer will often get wrong. The infamous Comic Sans is one type of font that can lack professionalism. You also need to find a balance. If the font is worlds apart from the icon, viewers won’t know where to focus. If they are too similar, they compete for attention.

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Three Common Mistakes Experienced When Choosing A Rookie Logo Designer

Karen is a social media manager for a startup web design company. She also loves helping out logo design creators, brainstorming ideas with them during breaks.

Karen Hiede