Improve Your Marketing Photography: How to Ensure Your Visuals Support Your Narrative

Brand Lanuage for Site Visits: How Your Stakeholders Can Support Your Strategy

Local residents can have significant influence on the economic growth of a community.  Unfortunately, many economic development organizations do not view them as a target audience for marketing. By providing strategic insights into the site selection process and showing what work goes on behind the scenes, EDOs can build a foundational level of knowledge and support among residents.  

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Local Residents Deserve Targeted Marketing: How to Build Community Support  for Economic Development

Your economic development website is one of your most valuable tools for reaching key audiences, including site selectors, corporate executives, small business owners, and local stakeholders. But with limited space and readers’ attention spans, it’s essential to focus your content where it matters most. Here’s a guide to help you refine your website’s content, ensuring it serves your primary audiences effectively, stays streamlined, and keeps unnecessary information at bay.

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