Have you ever wanted to know how to get more leads and sales on LinkedIn and other Social Media?
      
Meet Phil Gerbyshak.

A sales trainer, author, and award winning speaker, Phil teaches sales and marketing people and their teams to have more conversations with targeted leads, earn better referrals, and boost business online. 

And I’m thrilled that Phil is here on my very FIRST episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. 

You’ll get practical tips and advice about how to build your business on LinkedIn and other social media platforms.  And you’ll find out how to avoid some of the big common mistakes in social selling. 

So stick around, hit play, and join us!

“Service is the New Sales” - Phil Gerbyshak

What You’ll Hear About:

•   Why having a great lead magnet and a ton of connections is not enough - and what you can do to make your signups count (1:33)

•   The posts getting blazing hot results on LinkedIn right now, and the small steps you can take today to make them more successful (4:01)

•   Which questions to ask on Social  - and which to avoid (5:23)

•   What never to do in a public LinkedIn conversation, especially when you first connect - and what do instead (7:14)

•   What “blurred lines” between business and personal hours mean for your social media strategy (8:12)

•   The big trust-killing mistake that’s easy to fix (12:47)

•   When to be consistent on social and when to be “purposefully inconsistent” (14:12)

•   Free resources from Phil to help you start making more profitable connections for your business (18:34)


“People are blending the personal and the business ... the lines are crossed.” - Phil Gerbyshak

Resources Mentioned in This Episode:

•   http://www.7deadlylinkedinsins.com/ 

•   www.philgerbyshak.com 

•   www.judyolbrych.com/scorecard 

Subscribe to the show and get monthly notifications and show notes at www.judyolbrych.com/podcast 

Thank you for tuning in today! 

If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes.  Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

“… your job is no longer to sell people on an idea they've probably already heard about. There's not a lot new under the sun. But if you can serve them and you can help them make a buying decision, you can sell something to them.”

The Power of Personalization: Interview with Josh Haynam of Interact

What’s the key to attracting high quality clients to your business? 
 
Join me for Episode 3 of Lead Generation Unleashed      
    
Does your company sell software or other complex products? 
 
Or are you a freelancer or small business tired of looking for the right leads?

If you’re faced with complex lead generation, Award winning copywriter and copywriter’s coach Chris Marlow has answers.

Chris has over 35 years of experience working with agencies and clients in Direct Response marketing. She specializes in helping copywriters find niches that are often hidden from view and low in competition. 

She's the founder of the Marlow Marketing Method, which teaches sophisticated lead generation and integrated marketing to copywriters who want high-quality clients. And once her copywriters master marketing, she shows them how to become entrepreneurs … so they don't have to rely on clients for income anymore.


Don’t miss her insights on complex lead generation in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. 

So hit the play button, and join us now!

“In the olden days we had print, and that’s really all we had.  But now we have the audio, we have the visual, we have, of course the text aspect of it ... But as copywriters, we need to work harder with these new opportunities that video is bringing.”
What You’ll Hear About:

The Chronic problem businesses have always struggled with - and the number one way to overcome it (2:00)

What Big Business do right and Small Businesses routinely miss in Lead Gen (8:06)

The promotional tactic that made one copywriter stand out in a pool of 200 applicants (6:56)

Why small businesses and freelancers often become disillusioned and give up - and what they can do instead (8:06)

The key to becoming the Best in the World (10:44)

How to find the right copywriter for your business (11:57)


“We’ve got new tools that help us to do a better job.  But there’s always going to be, depending on the price of your product, a certain amount of resistance. And it’s always going to be the Lead Generation Marketer’s primary challenge to shorten those sales cycles.”
Resources Mentioned in This Episode:

Learn more about The Marlow Marketing Method and More! www.thecopywriterscoach.com 

Get access to the latest news and opportunities from Chris: www.chrismarlow.com 

www.judyolbrych.com 

www.judyolbrych.com/scorecard 

Subscribe to the show and get monthly notifications and show notes www.judyolbrych.com/podcast 

Thank you for tuning in today! 

 If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes.  Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

How to Attract High Quality Clients: Interview with Chris Marlow

- How does a growing software company get over 100,000 new users every month without a sales team?
 
Join me for Episode 4 of Lead Generation Unleashed 
    
- How can software companies and other digital marketing businesses find and convert more leads?
 
- What are alternatives to lead scoring?
 
- And how much do you give before you sell? 

Kevan Lee is here to tell us all about about Buffer’s surprising approach to growing it’s platform.  

Kevan heads up the marketing team at Buffer, a social media management platform for brands and businesses. He specializes in strategy and people management. He wants to see Buffer thrive and his teammates flourish. Other specialties include editorial strategy, content marketing, copywriting, SEO, and social media.


Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. 

Hit the play button and join us now!

“... you have to think about what your customer wants. What are they interested in? And what are they thinking about, even if it doesn't necessarily have to do with what you are trying to sell?” - Kevan Lee

What You’ll Hear About:

- How Buffer is signing up over 100,000 users per month - without a sales team  (1:04)

- Why Buffer shifted it’s content approach and what’s working now (5:35)

- The content model that creates strong site architecture and boosts SEO (7:39)

- Two strategies that drive sign-ups, build relationships, and increase exposure (8:45)

- How new trends in content delivery are influencing lead generation (16:17)

- The number one secret to making your marketing dollars count (19:28)

- How Buffer strengthens its brand and builds trust by avoiding these proven marketing tactics (21:29)

“Whatever you're doing, know why you're doing it … and then make sure you're doing it the same way over and over. Because that's what will build trust and familiarity with your brand” - Kevan Lee

Resources Mentioned in This Episode:

Learn more at Buffer and start sharing on social media today with a free account at www.buffer.com

www.judyolbrych.com 

www.judyolbrych.com/scorecard 

Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast 

Thank you for tuning in today! 

 If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes.  Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation

How can businesses build their brands and convert new leads and sales with social media advertising and a strong digital presence?

Join me for Episode 10 of Lead Generation Unleashed

- How can a single change in your marketing message TRANSFORM your business and drive sales?

- How can giving away more INCREASE your revenue?

- How is one marketing agency achieving webinar conversion SUCCESS again and again for high-ticket coaching and consulting programs?

Matt Taylor is here to tell us all about what’s working now in the world of B2B lead generation.  

Matt is a founding partner of We Are Web Social, where he helps businesses convert new leads and sales with online marketing through a strong digital presence, social media and Facebook ads.

As a former builder, owner of a transport business, and co-creator of a real estate marketing software company, Matt brings strong project management skills and a deep understanding of what’s needed to succeed in business while exceeding client expectations. He believes firmly in the idea, “Give first and you’ll get later.”

When he’s not working, Matt enjoys spending time with his family and surfing on the Gold Coast of Australia. You might even find him riding his motorbike through the Hinterland.

Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what’s working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.

Hit the play button and join us now!

“Give first and you'll get later.” - Matt Taylor CLICK TO TWEET

What You’ll Hear About:

- The number one problem Matt sees business owners making in Lead Generation – and how to solve it with THIS powerful exercise (4:54)

- How moving from transaction to transformation changes your business – and why Matt “gives everything away” (6:14)

- 95% of your leads on referral without referral requests? Yes, it’s possible – find out how! (9:55)

- Learn this Facebook-to-webinar strategy that converted a $250 ad spend into $8000 of revenue (15:19)

- Why bots are here to stay – and the unexpected place Matt uses them with success (18:51)

- What you’re really buying when you run a Facebook ad – and how to avoid the mistakes that waste time and money  (22:34)

- The classic copywriting formula Matt relies on for Facebook ads that convert  (26:57)

- Do THIS and even an average product will sell “off the shelf” (27:04)

- The one question that flips your marketing message forever – and generates more leads and sales for your business (31:26)

“It all starts with us as business owners understanding what it is we really, really do to help the ideal client achieve the desired end result. When a business owner understands that and they have conviction for what it is they do … there’s a complete market fit.” – Matt Taylor “

Resources Mentioned in This Episode:

Remember to visit www.wearewebsocial.com to learn more and request Matt’s FREE resources, including the ONE QUESTION that will flip your marketing message to attract more ideal clients.

Request your free copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard

Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast

Thank you for tuning in today!

If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes.  Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time

Flip Your Marketing Message and Convert More Leads with Matt Taylor

How can business owners build steady streams of leads and LifeProof their businesses by combining automation with authentic relationship-building on social media
 
Join me for Episode 12 of Lead Generation Unleashed 
    
- How do automation and strategic email funnels support authentic relationship-building?
 
- How are moms with young children running successful B2B businesses on their own terms - and how can you apply their strategies to increase your leads and sales without risking burn-out?
 
- How can businesses leverage social media through Facebook Groups to become the go-to expert in their niches.

Allison Hardy is here to tell us all about what’s working now in B2B lead generation for small businesses and entrepreneurs.  

Allison is the creator of The 6-Figure Mompreneur Podcast and a Huffington Post Contributor. She has been featured in YFS Magazine and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.


Get her insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. 

Hit the play button and join us now!

“You can't expect what worked five years ago to work now. That’s just not how it is.” - Allison Hardy

What You’ll Hear About:

- The false belief entrepreneurs commonly hold about the Facebook algorithm and what you need to know to drive more engagements and sales (2:35)

- How Allison runs her businesses on summer vacation without losing momentum - on only 2 hours per day (5:41)

- How to create a warm audience - even when they’ve never heard of you (7:21)

- Alison’s simple ad campaign that brings quick results - you don’t need fancy copywriting for this!  (8:11)

- Organic vs Paid traffic? How do each help you make a bigger impact in your business (12:35)

- How to cultivate authenticity and build warm connections in your email by paying attention to THIS factor in your copywriting (16:41)

- Allison’s email writing hack for easy conversational emails - do this to capture your natural voice the easy way (19:57)

- How to get your lead magnet out to the world without having to constantly promote it (20:32)


“... time is money for me and money is time. So if I don't want to spend a lot of time on something I spend money on it.” - Allison Hardy

Resources Mentioned in This Episode:

- To grab your FREE copy of 33 Places to Promote Your Lead Magnet, visit: www.bit.ly/leadgen33ways  

- To find out more about Allsion’s programs and services, visit http://www.allisonhardy.com/  

- Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast 

Thank you for tuning in today! 

 If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes.  Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

Life Proof Your Business: Authenticity Meets Automation with Allison Hardy

How can businesses quickly and easily share their best reviews, build trust and win new customers?
 
Join me for Episode 13 of Lead Generation Unleashed 
    
How can business owners capture more leads without sacrificing additional hours?
 
Learn about Matt’s pay-per-performance model - and why it can be more profitable than traditional paid advertising channels
 
“Strike when they’re hot” when you know the best time to capture more leads

Matt Staton is here to tell us all about what’s working now in referral marketing, search ads, and more for B2B lead generation.  

Matt is the founder of Morevago, where he provides an easy way for businesses to showcase their best reviews on their website so they become the business new customers trust!

Get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. 

Hit the play button and join us now!

“Nothing's better at helping you get new customers than your existing customers telling other people that you're awesome.” - Matt Staton

What You’ll Hear About:

🎙️ How Matt got into the Guiness Book of Records (1:327)

🎙️ The powerful lead-generating resource almost every business has - here’s how to use it to build your business (2:46)

🎙️ Two kinds of “Paralysis by Analysis” … Discover which is holding you back and learn how to move forward.(3:11)

🎙️ Focusing on one channel? Diversifying?  Do this, no matter what! (5:45)


🎙️ Matt’s biggest and most profitable channel over the last three years (5:52)

🎙️ The hot trend transforming web pages, skyrocketing engagement, and boosting response (9:42)

🎙️ Matt’s power-tip for higher click-through rates - here’s what you need to know. (20:33)


“You’ve got to measure what matters” - Matt Staton

Resources Mentioned in This Episode:

To learn more about how Morevago generates leads with your best customer referrals and get a free trial, visit www.morevago.com

Get FREE tools for high conversion copywriting at  www.judyolbrych.com/

Thank you for tuning in today! 

 If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes.  Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

Build Trust and Win New Customers: Lead Generation with Matt Staton

Attract More LEADS, Trigger RESPONSE, and Ignite SALES for Your Business
Join me for Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business

Lead Generation Unleashed

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