My guest for Ep158 of The Startup Playbook Podcast was the Co-founder & CEO of Bellroy, Andy Fallshaw.

Andy, his brother (Matt) and sister-in-law (Lina) decided to get into business together and instead of launching 1 business, they ended up launching 9 businesses over the span of 2-3 years.

One of those companies was Bellroy, which launched in 2010 with their first product, the slim sleeve wallet.

Fast forward to today and Bellroy is the world’s leader in the carry category, having expanded out into multiple product ranges such as iPhone cases, AirPods cases and travel bags.

Despite having built a large global brand and experienced incredible 600-700% YoY growth over the last 11 years, they only took on external capital for the first time, 2 years ago.

In this episode we discussed a wide range of topics including:
- Why Andy's business philosophy is built on taking the stairs rather than the elevator
- How Bellroy applies agile development techniques when launching new products
- Why founders should build for resilience
- The deliberate and strategic evolution of Bellroy’s product range from a "hidden" wallet brand to products across a range of categories
- How to create the right environment and structure to get feedback
- & much more

Full show notes available at startupplaybook.co

Startup Playbook Podcast - Connecting you to the best entrepreneurs, investors and experts to help you grow your startup/ online business

Ep158 - Andy Fallshaw (Co-founder & CEO - Bellroy) on taking the stairs vs the elevator

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Ep158 - Andy Fallshaw (Co-founder & CEO - Bellroy) on taking the stairs vs the elevator

The Startup Playbook

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