In our second podcast on social media, we take a look on whether it is good or bad for us. Join Alexandra Petrache, behavioural science analyst, and Rhiannon Phillips, senior behavioural scientist, as they discuss findings from Rhiannon's Master's thesis titled "Meaningful Connection or Simply Connectivity? Facebook, Connection, Disconnection and Loneliness", chip in with answers from an in-house survey on what the social media experience means for people. 

Useful resources if you would like to find out more:
-The effects of social media on teenagers: https://www.newportacademy.com/resources/well-being/effect-of-social-media-on-teenagers/
-Article on talking to strangers on the Chicago metro: https://www.psychologytoday.com/us/blog/social-influence/201705/4-social-norms-you-should-break 
-Instagram's testing of a "take a break" feature: https://www.socialmediatoday.com/news/instagram-tests-new-take-a-break-feature-to-encourage-users-to-limit-time/609854/
- Frances Haugen's opening testimonial remarks: https://www.youtube.com/watch?v=RLAb9mnFRvg

Episode 18: Is social media good or bad for us?

Hi Everyone,

Join us as we recommend some of the books we've read and enjoyed. The books revolve around psychology and sociology and we hope there is a flavour for everyone, with recommendations spanning fiction and real-life stories.

Let us know what books you have enjoyed!

The HRW Shift Team

Episode 19: Book recommendations

If you were to show the number 3 on your fingers how would you do it? In "Inglorious Basterds",  Lt. Archie Hicox (Michael Fassbender) gives himself away when ordering drinks  by using the British hand gesture for the number 3 instead of the German gesture. 

Join Alex, Jen and Kiran in this podcast as we talk about various gestures around the world and their different interpretation and use. Perhaps you would like to share with us some interesting gestures you know of?

If you would like to know more about gestures, why not read "The Book of Tells", by Peter Collett

Episode 20 - Gestures: A Useful Visual Language

"Let's circle back", "think outside the box" and "push the envelope on this one". "Doctor, I'm feeling rotten".

Idioms inundate our daily lives, even at work, in a business context, and they can be indicators of behavioural biases.

In in this month's podcast we chat about what idioms can teach us, why it is important to acknowledge them in healthcare market research and what we do to make sure we avoid language misinterpretation that can affect interview analysis

Episode 21: Idioms and Behavioural Science

Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a "hot hand" where they just seem to be on a streak and keep on winning?

The world of sports is full of behavioural biases at play and we can use them to illustrate what's at play in the healthcare world as well. 

Join Katy Irving, David Manshreck, Peter Tompkins and Alexandra Petrache, as they dissect the behavioural microcosm of sports

Episode 22 - Biases in sports

How much does your current self help your future self? Do you often take actions to safeguard your financial future or develop beneficial habits?

The degree to which we do it varies from individual to individual, but behavioural science can help us shed light on certain biases that we tend to be susceptible to and that can help dismantle the work that our current selves puts in for our future selves. That behaviour can even be hinted at by the language we use and it is extremely important to be mindful of when carrying our market research and asking the current selves of respondents questions about what the future holds

Join Alex, Emma, David and Jeremy on a journey to discover why we don't always act in the best interest of our future selves and how we might be able to change that

Episode 23- How can we better serve our future selves?

Patient empowerment is more complex than just ramping up patient education- physicians, carers and the community are all important! To find out more and to look beyond traditional patient empowerment, listen to this interview with Emma Neville (MPhil History and Philosophy of Medicine and Behavioural Scientist at HRW)

Voice Recorder

Episode 24- Patient empowerment

Which biases are under recognised in healthcare marketing or market research?
Where do you stand on using facial coding, eye tracking and voice tonality recognition in your research?

During our second Annual Celebration of Behavioural Science we answered your questions! Have a listen to see what the Shift team had to say and what biases they encounter in their work or personal lives!

Episode 25- Your behavioural science questions answered

At HRW we do a lot of HCP research and as HCPs are affected by cognitive biases like all of us, we're put together this bite-sized podcast to explore biases that come up in HCP research and how they can be explored in market research and overcome. 

This is part of a two-episode short series- join us in the New Year for the podcast where we discuss common biases that we've encountered in patient research!

Episode 28- Common biases encountered in HCP Research

You know that moment when you think you might be releasing a podcast in March, but you postpone the recording once, twice...and a few more times, so it actually gets released in April? We do! Guilty! 

Have a listen of our podcast to see what Agatha Christie, wills, and wine subscription may have in common (or may be tenuously stretched to have something in common). Find out why we may procrastinate and quick tips on how to avoid procrastination

Episode 30: Procrastination

The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attitudes, leaving more and more people left with either very poor self-esteem, or with the motivation to reach those standards take on very physically and mentally unhealthy behaviours and attitudes.

Join Alexandra Petrache, Senior Behavioural Science Analyst and Millie Morgan, Research Executive and cofounder of HRW Eavesdrop, our innovative social media listening offering, as they share part 1 of our 3-part podcast series surrounding the relationship between social media, mental health and the depiction around these social aspects online using linguistic analysis techniques.

References:

1.What we don't talk about when we talk about fat by Aubrey Gordon

2. Barry, C. T., Sidoti, C. L., Briggs, S. M., Reiter, S. R., & Lindsey, R. A. (2017). Adolescent social media use and mental health from adolescent and parent perspectives. Journal of adolescence, 61, 1-11.

3. Tankovska, H. (2021). Number of monthly active Instagram users 2013-2018. Statista. https://www.statista.com/statistics/253577/number-of-monthlyactive-instagram-users/

4. Woods, H. C., & Scott, H. (2016). # Sleepyteens: Social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of adolescence, 51, 41-49.

5. Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of Popular Media Culture, 3(4), 206.

6. Muralidhara, S., & Paul, M. J. (2018). # Healthy selfies: exploration of health topics on Instagram. JMIR public health and surveillance, 4(2), e10150.

7. Sidani, J. E., Shensa, A., Hoffman, B., Hanmer, J., & Primack, B. A. (2016). The association between social media use and eating concerns among US young adults. Journal of the Academy of Nutrition and Dietetics, 116(9), 1465-1472.

8. Neumark-Sztainer, D. (2005). I'm, like, SO fat!: helping your teen make healthy choices about eating and exercise in a weight-obsessed world. Guilford Press.

Episode 31, part 1: Linguistic Analysis: Instagram Captions and Mental Health

Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. However, implicit bias against those who are overweight is the only group bias that has become more severe over time. 

 

It is plausible that exposure to more positive thin people and negative overweight people in society could be responsible for the strengthening of implicit anti-fat bias. Social media platforms are a key leader when it comes to the ‘thin ideal’, with the prevalence of photo manipulation, and the pressure to confirm to beauty standards and present this as an online highlight.  

In HRW Shift’s latest podcast, Alex, Senior Behavioural Science Analyst, Millie, Research Executive and cofounder of HRW Eavesdrop, our innovative social media listening offering that is soon to be launched, are joined by @Emma, who is currently training to be a psychotherapist, with a background in Behavioural Science (specifically discourse analysis), as they share part 2 of our 3-part podcast series surrounding social media and mental health, discussing social media’s impact on the perfect body image, and how we can keep our biases in check. 

Recommended reading:
-"What we don't talk about when we talk about fat" by Aubrey Gordon

Episode 31, Part 2: Anti-fat Bias

As part of our 3rd Annual Celebration of Behavioral Science webinar series, HRW Shift, our team of award winning, in-house Behavioural scientists, dug into your burning questions, from how you can implement Behavioural science within your work, to strategies designed for specific biases.

Episode 33 - Agony Aunt

In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s dissertation, focusing on suicidal ideation using linguistic analysis on the social media platform, Reddit.

We hope you enjoy, from HRW Shift and HRW Eavesdrop!

Podcast 31, Part 3: Language And Suicide Ideation

Episode 34: Self Nudging

Episode 35: Antibiotic Resistance Communications

In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy, Behavioural Scientist, and Kate and Sam, Behavioural Science Analysts share the potential solutions HCPS, patients, and public initiatives can do to help curve the acceleration of AMR.

Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science

Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to uncover unconscious biases and underlying motivators. However, when it comes to quantitative studies, some remain uncertain about its role in interpreting the data.

In HRW Shift’s latest podcast, ‘Why Behavioral Science & Quantitative Research Are Perfect Partners,’ Saket and Jeremy, both Behavioural scientists, join Nicola, Senior Director and Head of Quant Research, to explore how behavioural science can enrich every phase of quantitative research.

Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners

Have you ever thought about pursuing a career in Behavioural Science?

In our latest podcast, HRW Shift share their journey into their careers, including what they look for in standout applicants, the lessons they’ve learnt along the way and what they might do differently to benefit their experience.

Episode 38: Careers in Behavioural Science

This month's podcast from HRW Shift revisits our 4th Annual Celebration of Behavioural Science webinar series, where we addressed your top behavioural science queries and offered your business FREE advice!

Episode 39: Behavioural Science FAQs

Final_does_parenting_change_our_brains

From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brain?

In our latest HRW Shift podcast, Jeremy, Behavioural Scientist is joined by Rifah, who holds a degree in Neuroscience, as they dive into the fascinating neuroscience behind parenting. The pair explore how our brains adapt to caregiving, how the science of bonding rewires us emotionally, and what surprising insights the latest research is uncovering.

Whether you’re a parent, thinking about becoming one, or just curious about the human brain, this podcast is for you!

Episode 40: Does Parenting Change our Brain?

From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brains?

In our latest HRW Shift podcast, Jeremy, Behavioural Scientist is joined by Rifah, who holds a degree in Neuroscience, as they dive into the fascinating neuroscience behind parenting. The pair explore how our brains adapt to caregiving, how the science of bonding rewires us emotionally, and what surprising insights the latest research is uncovering.

Whether you’re a parent, thinking about becoming one, or just curious about the human brain, this podcast is for you!

Episode 40: Does Parenting Change Our Brain?

What can we trust in the age of AI and bite-sized content?

With the rapid rise of artificial intelligence and the dominance of short-form social media, it can feel like nothing is truly reliable anymore. Unfortunately, healthcare is particularly vulnerable, misinformation spreads fast, and the consequences can be serious.

In our latest podcast, Jeremy and Ali show that while misinformation is far from new, today’s landscape has evolved in uniquely dangerous ways. This is part one of a conversation you won’t want to miss. 


Episode 41: Digging into Disinformation

The deep OCEAN: diving in to the ‘Big 5’ and exploring how personality affects choices – applications for market research

Show notes:
Take the big 5 quiz and see your results here: https://www.truity.com/test/big-five-personality-test
Virtue signalling talks from Geoffrey Miller: 
https://www.youtube.com/watch?v=KXjaJ6olWzA 
https://www.youtube.com/watch?v=PWlK8GvqdT0 

Intro/outro music courtesy of Bensound https://www.bensound.com/

HRW Shift Podcast

Podcast 1: Personality

What’s the problem with Linda: the systematic error ‘representativeness’ and how to ensure this doesn’t affect your research results

Show notes:
Follow up to our first podcast with news from Facebook: https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html
EphMRA paper on proportions versus raw numbers: Page 57 https://www.ephmra.org/media/1001/ephmra-2017-post-conference-news-final-f.pdf 
Intro/outro music courtesy of Bensound www.bensound.com/

Podcast 2: Representativeness

Psychology vs Behavioural Economics: Comparing 2 ways of understanding humans, the benefits/ drawbacks, and applications for market research

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Show notes:
Intro/outro music courtesy of Bensound www.bensound.com/

Podcast 3: Behavioural Economics vs Psychology

You lose some, you gain some: using 'loss aversion' in consumer advertising and implications of where to use loss/gain framing of messages for healthcare marketing 

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.


Show notes:
Rejected 'Remain' brexit campaign ads: https://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625
Loss aversion message examples: https://www.invespcro.com/blog/13-loss-aversion-marketing-strategies-to-increase-conversions/ 

Intro/outro music courtesy of Bensound www.bensound.com/

Podcast 4: You lose some you gain some

The way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. The HRW shift team discuss the Nobel Prize-winning theme of 'choice architecture': how to align decision environments to help people make the best choices for their health. A discussion of how this psychological phenomena impacts those of us in healthcare and market research and how to avoid becoming bad choice architects.

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

Choice Architecture

Podcast 5: Architects of choice

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change. 

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts working on ideas at the intersection between technology and behaviour change. This edition features Jonathan Lovatt-Young, User Experience (UX) expert and author of 'The Oxytocin Organisation: building useful utilty through participation'
https://smile.amazon.co.uk/dp/1686079494/ref=cm_sw_em_r_mt_dp_U_ed0LDb6MF4GDP - Jon talks to us about what User experience is, where it comes from, where it overlaps with thinking from behavioural science, and how to build interventions that attract users as true participants.  

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

Podcast 6: Technology and Behavioural Science Series - User Experience with Jon Lovatt-Young

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change. 

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts working on ideas at the intersection between technology and behaviour change.

In the 2nd episode in this series, we’re joined by Dr. Olga Perski. Olga is an award winning post-doctoral researcher at University College London (UCL), and excitingly, she has focused a lot of her academic work on the area of ‘engagement’ including what constitutes engagement (the thing you do versus the thing you feel) and what type of engagement with digital interventions leads to user satisfaction and behaviour change. On the podcast she speaks about the academic evidence about what drives engagement (and some practical considerations for research) as well as some of her recently-published work using chatbots to help people quit smoking (link: https://journals.sagepub.com/doi/10.1177/2055207619880676) 

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

HRW Shift behavioural science podcast

Podcast 7: Technology and Behavioural Science Series - Engagement with Olga Perski

Technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support. But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change. 

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts at the intersection between technology and behaviour change

In the 3rd and final episode in this series we feature Dr. Adam Palanica, a behavioural scientist from the digital agency Klick health to talk about incorporating behavioural science in the design of innovative digital technologies aimed at behaviour change and some of the ways that using behavioural science right from the beginning can make technological interventions more impactful for users.

Title music from bensound.com

Podcast 8: Technology and Behavioural Science Series - Designing tech with Adam Palanica

Podcasts from HRW Shift, a specialist multidisciplinary behavioural science team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW).  HRW are a global agency dedicated to 'accessing reality'​; taking a scientifically-rigorous, collaborative, holistic approach, utilising and developing the best and most appropriate consumer and healthcare techniques (qual, quant and online), whatever the respondent type, anywhere in the world across the whole healthcare sector (pharma, device and diagnostics, OTC, personal care, medical nutrition, babycare....).  It's research that reflects the real world, to help you make the right business decisions.

Shifting Behaviour with HRW Shift

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