DJ Reyfino, now producing under the name IZTHEBIZ, is a San Diego-based DJ and producer with deep roots in hip-hop culture. Originally inspired by the golden era of hip-hop, his journey began with DJing local events and mastering the craft on his first pair of Technic 1200 turntables.

Today, as IZTHEBIZ, he continues to evolve his sound—combining classic hip-hop influences with modern production. Under his independent label, Soul Marie Love Music Group, he is dedicated to creating timeless music and supporting the next generation of artists.

Focused on innovation and authenticity, IZTHEBIZ remains committed to pushing boundaries in both DJing and music production.

DJ REYFINO