Erika Heald is a San Francisco-based marketing consultant and freelance writer. 

She focuses on helping technology and specialty food startups define their content marketing strategy to drive lead generation and customer loyalty. Erika led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. 

You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com, or hosting the weekly #ContentChat Twitter chat.

Episode 3: All Things Content Strategy with Erika Head

Sarah Nagel is the Senior Manager, Brand Advocacy & Community at Sprout Social. She heads community building initiatives as well as Sprout’s brand advocacy program, Sprout All Stars. Sarah is a champion for empowering passionate and enthusiastic customers and believes in the huge impact an engaged community can have on an organization’s bottom line. Outside of work, she loves taking on home renovation projects, spending time with her husband and two rescue dogs and making the best guacamole you’ve ever had.

Episode 2: All Things Brand Advocacy with Sarah Nagel from Sprout Social

Spencer Smith is the founder of spencerXsmith.com, and an Instructor at the University of Wisconsin and Rutgers University, where he teaches classes on Social Media Strategy.
 
He’s been called a "Digital Marketing Expert" by Forbes, and is the winner of the 2016 & 2017 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business.
 
His debut book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller.

Episode 4: All things Social Media ROI & Top of Mind

Join us live for Episode 5 of “The Evolution of Social” video chat series where we will be talking all things trade shows with Elizabeth George from Informa Expositions.

Episode 5: All Things Trade Shows & Expositions

The Evolution of Social Video Chat Series has launched 6-8 episodes where we will dive into all things social and digital. Co-Hosted by Ross Woods & Peter Davison + other members of the Scofield Digital Storytelling team.