Episode 129: How to Build a Business Continuity Management Program That Lasts

This episode is brought to you by Fusion Risk Management, Building a More Resilient World Together. Request a demo at https://bit.ly/FusionDECODED today!

With a recession looming, climate change, and political strife ever present, more and more organizations are looking to an uncertain future. One way to help mitigate this uncertainty is to build a lasting business continuity program. But how exactly do we do this? Vanessa talks with business continuity expert Shane Mathew about key steps to take when building a program that will last. Shane Mathew has years of experience working in public health building emergency response plans and is currently the head of enterprise resilience for Zoom.

Connect with Shane Mathew
LinkedIn - https://www.linkedin.com/in/shanemathew/
Failover Plan Podcast  - failoverpodcast.com 
 
Sign up for our Four Corners newsletter for opportunities to connect, access to exclusive content, bonus interviews, and more at https://bit.ly/BRDFourCorners.

Three things to consider when building a lasting business continuity program:

Don’t just jump in. Develop a transformational statement of where the business currently stands and where they would like to be in the future. Look at the culture and big picture of an organization and make sure your business continuity program matches that culture. 
Make sure your purpose is in alignment with what they want. What they say is not always what they want. For example, they may say they want a business resilience plan, when in fact, they want a compliance program. 
Scope and order. Scope needs to be clearly defined in terms of what comes first and what comes afterwards. Prioritize your timeline and then you’ll know where and how to proceed. 

Disaster Recovery Journal:
Register for DRJ’s weekly (Wednesday) webinar series: https://drj.com/webinars/up-coming/
Register for DRJ Spring 2023: Solutions for a Resilient Tomorrow: https://www.drj.com/spring2023

Asfalis Advisors:
Visit our website here: https://www.asfalisadvisors.com
Apply to be a guest on the podcast: https://www.asfalisadvisors.com/decoded/
Download the 5 Step Crisis Strategy: https://www.asfalisadvisors.com/services/

Connect with the podcast!
Email us: podcast@drj.com
Podcast website: https://drj.com/decoded/
Twitter: https://twitter.com/BRDecoded
LinkedIn: https://www.linkedin.com/showcase/business-resilience-decoded/
YouTube: https://www.youtube.com/channel/UCNEIrqWlxuyDvkXB24h6Obw/videos

Vanessa Mathews, host
Vanessa Mathews is the founder and chief resilience officer of Asfalis Advisors, where they are focused on protecting the legacy of the leaders they serve through business resilience. Before becoming an entrepreneur, Mathews developed global crisis management and business continuity programs for government and private sector organizations to include Lowe’s Companies, Gulfstream Aerospace, and the Department of Homeland Security.
LinkedIn: https://www.linkedin.com/in/vanessa-vaughn-mathews-mba-cbcp-70916b4b/
Book Mathews as a speaker: https://bit.ly/VanessaMathews 

Jon Seals, producer
Jon Seals is the editor in chief at Disaster Recovery Journal, the leading magazine/event in business continuity. Seals is an award-winning journalist with a background in publication design, business media, content management, sports journalism, social media, and podcasting.
LinkedIn: https://www.linkedin.com/in/jonseals/
Disaster Recovery Journal: https://drj.com/

How to Build a Business Continuity Management Program That Lasts

Episode 132: Using Podcasts To Reach Your Business Goals 

This episode is brought to you by Fusion Risk Management, Building a More Resilient World Together. Request a demo at https://bit.ly/FusionDECODED today!

If you haven’t thought about using podcasts to help reach your business goals in 2023, you might be missing the boat. Whether you are using podcast advertisements or demonstrating your expertise as a podcast guest, podcasting is a great way to grow your brand, increase sales and talk intimately with a niche audience. Tune in as Vanessa shares some surprising podcast stats as well as 3 key reasons to leverage podcasts for your business. 

Podcast Growth & Advertising Stats
Podcasting is a rapidly growing industry. Insider Intelligence projects podcasting to be a $94 Billion industry by 2028.
https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics
According to Global Newswire, podcasting is also projected to have a CAGR (Compound Annual Growth Rate) of 30%, meaning you can expect to make at least a 30% return on your investment in the industry. https://www.globenewswire.com/news-release/2022/07/24/2484741/0/en/Podcasting-Market-Size-is-projected-to-be-worth-USD-153-071-Million-by-2030-at-a-CAGR-of-31-2-Owing-to-Rising-Penetration-of-the-Smartphone-and-Internet-Report-by-Acumen-Research-a.html
Insider Intelligence also projects there will be 424.2 million podcast listeners worldwide in 2022, accounting for 20.3% of internet users. About 120 million of those listeners are in the U.S.
"54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts. (Edison Research)" https://blog.hubspot.com/marketing/podcast-stats
"NPR notes that 75% of its podcast listeners will respond or take action after hearing sponsored content. (National Public Media)" https://blog.hubspot.com/marketing/podcast-stats

Sign up for our Four Corners newsletter for opportunities to connect, access to exclusive content, bonus interviews, and more at https://bit.ly/BRDFourCorners.

Three key reasons to leverage podcasts for your business include:
Increase sales or build brand awareness. We all know how incredible referral marketing and relationships can be for sales, and when your target audience hears a podcast host they trust share about a company, it makes a strong impact.
Hire top talent. When you promote a role in a podcast with a niche audience, you hit your target talent pool directly. This can be a more cost effective investment for hiring because you pay one flat fee for your advertisements that will generate traffic year-round, rather than paying per job posting or per applicant on other sites.
Be the go-to subject matter expert in your field by guesting on podcasts.  Choose a dynamic representative from your company to share their perspective on a relevant and interesting topic. If you’re looking to build your personal brand, come up with some topics you can have talking points for, then tweak those to make them specific to each podcast audience.

To learn more about partnering with the Business Resilience DECODED podcast, download our media kit here: http://asfalisadvisors-6532828.hs-sites.com/business-resilience-decoded-media-kit

Disaster Recovery Journal:
Register for DRJ’s weekly (Wednesday) webinar series: https://drj.com/webinars/up-coming/
Register for DRJ Spring 2023: Solutions for a Resilient Tomorrow: https://www.drj.com/spring2023

Asfalis Advisors:
Visit our website here: https://www.asfalisadvisors.com
Apply to be a guest on the podcast: https://www.asfalisadvisors.com/decoded/
Download the 5 Step Crisis Strategy: https://www.asfalisadvisors.com/services/

Connect with the podcast!
Email us: podcast@drj.com
Podcast website: https://drj.com/decoded/
Twitter: https://twitter.com/BRDecoded
LinkedIn: https://www.linkedin.com/showcase/business-resilience-decoded/
YouTube: https://www.youtube.com/channel/UCNEIrqWlxuyDvkXB24h6Obw/videos

Using Podcasts To Reach Your Business Goals

Episode 133: How a Rail Strike Would Derail Supply Chains

While the government has narrowly avoided a rail strike for now, it still looms as a possibility in the future. As we saw last year with the Suez Canal sideways ship block, a supply chain disruption can have a ripple effect across different industries that can linger for quite some time. As continuity professionals, we need to be constantly planning for possible disruptions. Tune in as Vanessa talks with Ken Baker about key things to consider when planning for supply disruptions whether they stem from lumber, microchips, paper products or corn. Baker is the director of procurement at AMCOR Specialty Cartons Americas LLC with a demonstrated history of success in supply chain and procurement roles. He currently resides in Atlanta, Georgia. 

Connect with Ken: LinkedIn = https://www.linkedin.com/in/ken-baker-2a916a15/
Procurement Foundry Community on LinkedIn = https://www.linkedin.com/company/procurement-foundry/
 
Sign up for our Four Corners newsletter for opportunities to connect, access to exclusive content, bonus interviews, and more at https://bit.ly/BRDFourCorners.

3 Key Considerations for a Rail Supply Chain Disruption include:
– Understand your criticality. In order words, how critical are your products? The more critical your product is to the public, the more planned and thought out your continuity plan should be. 
– Talk to your suppliers about their continuity plans. If their plan is that the government will not let this happen, gently push back on them to come up with another plan. 
– Consider asking these questions when talking to your suppliers. What are your supply chains? How far away are your direct material suppliers? How many people do you have in a certain region? How many facilities do you have if this facility goes down?

Disaster Recovery Journal:
Register for DRJ’s weekly (Wednesday) webinar series: https://drj.com/webinars/up-coming/
Register for DRJ Spring 2023: Solutions for a Resilient Tomorrow: https://www.drj.com/spring2023

Asfalis Advisors:
Visit our website here: https://www.asfalisadvisors.com
Apply to be a guest on the podcast: https://www.asfalisadvisors.com/decoded/
Download the 5 Step Crisis Strategy: https://www.asfalisadvisors.com/services/

Connect with the podcast!
Email us: podcast@drj.com
Podcast website: https://drj.com/decoded/
Twitter: https://twitter.com/BRDecoded
LinkedIn: https://www.linkedin.com/showcase/business-resilience-decoded/
YouTube: https://www.youtube.com/channel/UCNEIrqWlxuyDvkXB24h6Obw/videos

Vanessa Mathews, host
Vanessa Mathews is the founder and chief resilience officer of Asfalis Advisors, where they are focused on protecting the legacy of the leaders they serve through business resilience. Before becoming an entrepreneur, Mathews developed global crisis management and business continuity programs for government and private sector organizations to include Lowe’s Companies, Gulfstream Aerospace, and the Department of Homeland Security.
LinkedIn: https://www.linkedin.com/in/vanessa-vaughn-mathews-mba-cbcp-70916b4b/
Book Mathews as a speaker: https://bit.ly/VanessaMathews 

Jon Seals, producer
Jon Seals is the editor in chief at Disaster Recovery Journal, the leading magazine/event in business continuity. Seals is an award-winning journalist with a background in publication design, business media, content management, sports journalism, social media, and podcasting.
LinkedIn: https://www.linkedin.com/in/jonseals/
Disaster Recovery Journal: https://drj.com/

How a Rail Strike Would Derail Supply Chains

Business Resilience Decoded is a multimedia partnership between Disaster Recovery Journal and Asfalis Advisors to educate, inform, and inspire business continuity professionals globally. Resilient organizations thrive because of the knowledge, preparation, and foresight of listeners like you.

Using Podcasts To Reach Your Business Goals

Business Resilience DECODED

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