One of the most popular features of WhatsApp is the ability to leave a short audio message in lieu of a text message, video or photo. It’s a feature that’s widely used across the world, but less so in the United States. And Radio remains popular across Latin America, especially in areas with limited internet access. Because of these two aspects, we decided to experiment with short audio clips as a means to relay the information we publish in our WhatsApp newsletter, Documented Semanal. We felt audio would be a familiar medium that would provide a lower amount of effort for our readers than our text newsletter.

Reynolds Journalism