What is a Social Media Influencer, and what makes them successful?

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References:

Khamis, S, Ang, L & Welling, R 2017, ‘Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers’, Celebrity Studies, vol. 8, no. 2, pp. 191-208, doi:10.1080/19392397.2016.1218292

Markerly, n.d., Influencer Marketing: Does Influencer Size Matter?, Markerly, retrieved 3 September 2017, http://markerly.com/blog/instagram-marketing-does-influencer-size-matter/

Marwick, A 2016, ‘You May Know Me from YouTube: (Micro-)Celebrity in Social Media’, in Marshall, P D, Redmond, S (eds) A Companion to Celebrity Chichester: John Wiley & Sons, pp 333-350, EBSCOhost

Newberry, C 2017, ‘Influencer Marketing on Social Media: Everything You Need To Know’, Hootsuite, weblog post, 19 April, retrieved 28 August 2017, https://blog.hootsuite.com/influencer-marketing/

The Lacey