This episode is an introduction to online marketplace (https://www.sharetribe.com/academy/what-you-need-to-know-before-starting-your-marketplace-business/): what they are, why they are booming, and why you should build one. Article by Christóbal Gracia.

This is chapter one of our first season, the Practical guide to building an online marketplace (https://www.sharetribe.com/academy/guide/). The guide was originally published in Marketplace Academy (www.sharetribe.com/academy/) and it is written by Christóbal Gracia and Juho Makkonen.

Sources and further reading:
- Video: How design thinking transformed Airbnb from failing startup to billion-dollar business, https://www.youtube.com/watch?v=RUEjYswwWPY&list=PL8w0GpUQ4xNn7Qf1F_lStSxZCmVYvgM_i&index=1, First Round Capital
- Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution, https://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/, The Atlantintic
- Collaborative Economy Funding Spreadsheet, https://docs.google.com/spreadsheets/d/12xTPJNvdOZVzERueyA-dILGTtL_KWKTbm
- The Sharing Economy, Consumer Intelligence Series, https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf), PwC
- How to build a Minimum Viable Platform, https://www.sharetribe.com/academy/how-to-build-a-minimum-viable-platform/, Marketplace Academy
- The Manual First Startup, http://viniciusvacanti.com/2013/05/07/the-manual-first-startup/, Vinicus Vacanti
- An Interview with Airbnb’s Christopher Lukezic, https://www.shareable.net/an-interview-with-airbnbs-christopher-lukezic/, Shareable

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace? Visit www.sharetribe.com to start building!

S01E01: What You Need To Know Before Starting Your Marketplace Business

This chapter of the Practical guide to building an online marketplace is about how to spot marketplace opportunities (https://www.sharetribe.com/academy/how-to-come-up-with-a-great-marketplace-idea/) and transform them into great business ideas. By Christóbal Gracia.

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Sources and further reading:
- Startup Playbook: https://playbook.samaltman.com/, Sam Altman 
- Sharing is the New Buying, Winning in the Collaborative Economy: http://web-strategist.com/blog/2014/03/03/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy/, Jeremiah Owyang
- Trusted online communities: Signs of a brighter future: https://blog.blablacar.com/wp-content/uploads/2016/05/betrustman_report.pdf, Chronos & BlaBlaCar
- How to disrupt Craigslist: https://platformthinkinglabs.com/materials/how-to-disrupt-craigslist/, Sangeet Paul Choudary

Marketplace directories:
- Sharemrkt directory: https://sharemrkt.com/ 
- honeycomb 2.0: http://www.web-strategist.com/blog/2014/12/07/collaborative-economy-honeycomb-2-watch-it-grow/
- consumo colaborativo: http://www.consumocolaborativo.com/directorio-de-proyectos/

Learn about a great example of looking for fragmented markets in this video about how the EatWith team set out to disrupt the food industry(https://www.youtube.com/watch?v=gO3zmUrTjLs).

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

S01E02: How To Find Great Online Marketplace Ideas

The third chapter of the Practical guide to building an online marketplace compares different marketplace revenue models (https://www.sharetribe.com/academy/how-to-choose-the-right-business-model-for-your-marketplace/) and helps you find the revenue strategy that can boost your growth. This chapter was written by Juho Makkonen.

The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy (www.sharetribe.com/academy/) and as a book, Lean Marketplace (https://theleanmarketplace.com/).

Sources and further reading:
- How to discourage people from goin around your payment system: https://www.sharetribe.com/academy/how-to-discourage-people-from-going-around-your-payment-system/, Marketplace Academy
- How to set pricing in your marketplace: https://www.sharetribe.com/academy/how-to-set-pricing-in-your-marketplace/, Marketplace Academy
- James Currier: Tactics to solve the chicken-or-egg problem: https://www.sharetribe.com/academy/marketplace-conference-4-2/, Marketplace Academy

Find more content about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

S01E03: How To Choose The Right Marketplace Business Model

This chapter of the Practical guide to building an online marketplace is about how to solve the most daunting challenge of the marketplace business model: platform leakage (https://www.sharetribe.com/academy/how-to-discourage-people-from-going-around-your-payment-system/). Written by Juho Makkonen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

This is the fourth chapter of our first season, the Practical guide to building an online marketplace (https://www.sharetribe.com/academy/guide/). The guide was originally published in Marketplace Academy (www.sharetribe.com/academy/) and it is written by Christóbal Gracia and Juho Makkonen.

Sources and further reading:
How to choose the right marketplace business model: https://www.sharetribe.com/academy/how-to-choose-the-right-business-model-for-your-marketplace/, Marketplace Academy
How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage): https://www.applicoinc.com/blog/5-ways-two-sided-marketplace-ceos-can-prevent-platform-leakage/
Why Homejoy Failed … And The Future Of The On-Demand Economy: https://techcrunch.com/2015/07/31/why-homejoy-failed-and-the-future-of-the-on-demand-economy/, TechCrunch
Jessica Tiwari: Building trust in two-sided marketplaces: https://www.sharetribe.com/academy/marketplace-conference-1/, Marketplace Academy
Want to delay payments? Here’s what you need to know about escrow: https://blog.wepay.com/payment-processing/want-to-delay-payments-heres-what-you-need-to-know-about-escrow/, Wepay
Platform cooperativism: http://platformcoop.net/

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

S01E04: How To Discourage People From Going Around Your Payment System

The fifth episode of the Practical guide to building an online marketplace delves deep into pricing strategies and how to find the right one for everyone: you, your providers, and their customers. Written by Juho Makkonen. Article available here: https://www.sharetribe.com/academy/how-to-set-pricing-in-your-marketplace/. 

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy (http://www.sharetribe.com/academy/). This podcast brings you the content in audio format.

Sources and further reading:
A Rake Too Far: https://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/, Bill Gurley
Rake table: https://abovethecrowd.com/wp-content/uploads/2013/04/rake-table-2.png, Bill Gurley
How eBay failed in China: https://www.forbes.com/sites/china/2010/09/12/how-ebay-failed-in-china/?sh=4cb3e545d57a, Forbes
Network effect: https://en.wikipedia.org/wiki/Network_effect, Wikipedia
Is the Freemium Model the Future of Marketplaces? https://versionone.vc/freemium-model-future-marketplaces/
Fabrice Grinda: “Make your marketplace unit economics work”: https://www.sharetribe.com/academy/marketplace-unit-economics-fabrice-grinda/, Marketplace Academy
Strategies for Two-Sided Markets: https://hbr.org/2006/10/strategies-for-two-sided-markets, Harvard Business Review

Read more about marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more!

S01E05: Marketplace Pricing – How To Define Your Ideal Take Rate

This chapter of the Practical guide to building an online marketplace shares the steps to take to prevalidate your marketplace idea (https://www.sharetribe.com/academy/how-to-validate-your-marketplace-idea-before-building-the-platform/) and how not to build a desert platform. Written by Chistobal Gracia.

The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy (www.sharetribe.com/academy/) and as a book, Lean Marketplace (https://theleanmarketplace.com/).

Sources and further reading
What can be learned when sharing leads to failing: https://web.archive.org/web/20210225020735/https://pando.com/2013/03/16/what-can-be-learned-when-sharing-leads-to-failing/, Pando
Spotify: the unproject culture: http://blog.crisp.se/wp-content/uploads/2014/03/unproject.pdf, Henrik Kniberg
The only thing that matters: https://pmarchive.com/guide_to_startups_part4.html, Pmarca Guide to Startups
Video: Validating Product/Market Fit, https://www.youtube.com/watch?v=qWrBs-x0zGE, Steve Blank
How to build a Minimum Viable Platform: https://www.sharetribe.com/academy/how-to-build-a-minimum-viable-platform/, Marketplace Academy
Platform Design Toolkit: https://boundaryless.io/pdt-toolkit/?pdtsite=1, Boundaryless
Simone Cicero: How to design your marketplace idea, https://www.sharetribe.com/academy/design-marketplace-idea/, Marketplace Academy
The Lean Startup: http://theleanstartup.com/, Eric Ries
Running Lean: https://leanstack.com/books/runninglean, Ash Maurya
The Startup Bluebook: The Entrepreneur’s Guide to Customer Development, https://startupbluebook.com/, Brant Cooper
Video: How to Use the Validation Board to Test Your Startup Idea, https://www.youtube.com/watch?v=HhoducyStMw, Lean Startup Machine
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces: https://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/, Bill Gurley
Video: How to Validate Your Marketplace Webinar, https://www.youtube.com/watch?v=XVMk78cmiMs, platformOS
Video: The Lean Approach: The Lean Method, https://youtu.be/sOkmAbZNTik, 
Kauffman FoundersSchool.
The Business Model Canvas: https://www.strategyzer.com/canvas/business-model-canvas), Strategyzer

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

S01E06: How To Validate Your Marketplace Idea Before Building The Platform

This chapter of the Practical guide helps you define the requirements for a successful marketplace MVP (https://www.sharetribe.com/academy/how-to-build-a-minimum-viable-platform/). Written by Christóbal Gracia.

It is chapter seven of our first season, the Practical guide to building an online marketplace (https://www.sharetribe.com/academy/guide/). The guide was originally published in Marketplace Academy (www.sharetribe.com/academy/) and it is written by Christóbal Gracia and Juho Makkonen.

Sources and further reading:
3 reasons you shouldn't outsource your startup and what to do instead, https://joel.is/3-reasons-you-shouldnt-outsource-your-startup-and-what-to-do-instead/, Joel Gascoigne
The Manual-First Startup, http://viniciusvacanti.com/2013/05/07/the-manual-first-startup/, Vinicus Vacanti
The Concierge Minimum Viable Product Maximizes Customer Learning, https://ibuildmvps.com/blog/the-concierge-minimum-viable-product-maximizes-customer-learning/, Bob Cavezza
How to Create a Payment Page on Your Website, http://www.administrativeconsultantsassoc.com/blog/2013/04/25/how-to-create-a-payment-page-on-your-website/, Danielle Keister
33 Bess Quotes From #RISEUP15, https://cairoscene.com/Listicles/33-Best-Quotes-From-RiseUp15, Cairo Scene
Email-First Startups, https://www.ryanhoover.me/post/email-first-startups, Ryan Hoover
Building an Online Marketplace Has Never Been Easier in 2021, https://chrislema.com/online-marketplace/, Chris Lema
11 marketplace metrics you should be tracking to measure your success, https://www.sharetribe.com/academy/measure-your-success-key-marketplace-metrics/, Marketplace Academy
Minimum Viable Product: a guide, http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html, Eric Ries
Spotify: the unproject culture, http://blog.crisp.se/wp-content/uploads/2014/03/unproject.pdf, Henrik Kniberg
Idea to Paying Customers in 7 Weeks: How We Did It, https://buffer.com/resources/idea-to-paying-customers-in-7-weeks-how-we-did-it/, Joel Gascoigne
The Happy Startup School, https://www.thehappystartupschool.com/
How to Build a Minimum Loveable Product, https://medium.com/the-happy-startup-school/beyond-mvp-10-steps-to-make-your-product-minimum-loveable-51800164ae0c#.k8zrzz8is
7 Unlikely Recommendations for Startups & Entrepreneurs, https://sparktoro.com/blog/7-unlikely-recommendations-for-startups-entrepreneurs/

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

S01E07: Your Marketplace MVP – How To Build A Minimum Viable Platform

In this chapter of the Practical guide, we take a deep dive into communicating your marketplace value proposition (https://www.sharetribe.com/academy/how-to-communicate-your-value-proposition-to-your-users/). Find the images and value proposition examples mentioned in the article on the article page, link above. Written by Christóbal Gracia.

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Sources and further reading:
How to build a Minimum Viable Platform, https://www.sharetribe.com/academy/how-to-build-a-minimum-viable-platform/, Marketplace Academy
Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation, https://www.forbes.com/sites/liyanchen/2015/09/16/meet-europes-newest-unicorn-blablacar-raises-200-million-at-1-4-billion-valuation/?sh=51771c371bf1, Forbes
Could Wallapop Be Barcelona’s First Billion Dollar Startup?, http://www.barcinno.com/could-wallapop-be-barcelonas-first-billion-dollar-startup/, Barcinno

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

S01E08: How To Communicate Your Marketplace Value Proposition

Marketplace Academy Podcast unfortunately no longer updates on Soundcloud. Continue listening on Spotify, Apple Podcasts, Stitcher, Overcast, or wherever else you find your podcasts! 

Or find us at https://www.sharetribe.com/academy/marketplace-academy-podcast/. All audio versions are also available on the corresponding article's page at https://www.sharetribe.com/academy/.

Marketplace Academy | Sharetribe