Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.

Aurelius Podcast

Episode 1 Why We Made Aurelius

Episode 2 highlights:
- the importance of framing the problem in UX and product strategy
- how to tell if you're designing and building the right features or products
- measuring the impact and success of UX design and product strategy
- balancing an understanding of the business strategy to make better design and product recommendations
- Jared's most effective way of getting your company to prioritize UX and product strategy
- who owns the user experience?

Episode 2

Episode 2 With Jared Spool

Episode 3 highlights:

- What is design strategy? What is product strategy?
- Effective design strategy methods and approach
- Where business strategy ends and design strategy begins and the difference between the two
- Where design fits into business strategy
- How design can help monetize failure
- Ways that design and product strategy can drive business strategy
- Practical ways design can help fulfill your company mission

Links mentioned in this episode:
- https://hbr.org/2015/11/why-organizations-dont-learn
- nerdery.com/jobs

Episode 3 with Fred Beecher

How we know we’re building the right products or features
Using the “jobs to be done framework” in design and product development
How Twitter did design critiques to determine they were solving the right problems
The difference between presenting design decisions to your team vs stakeholders
What it looks like to “have a seat at the table” as a UX designer
Helping your company value design at the highest level with executives
Measuring the success of UX design


Links from this episode:

Josh Brewer’s new company, Abstract: https://www.abstractapp.com/

Book, “The Ego is the Enemy”: https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818

“Pay as much attention to the little things that you see and hear and witness when someone is using what you’ve made”

Episode 4 with Josh Brewer

Episode 5 with Dan Brown

Episode 6 with Peter Merholz

Episode 7 highlights:

- Jeff's definition of product strategy
- Bringing clarity to the process of building a product strategy
- The difference between brand and product strategy, and how they work together
- The single biggest factor that holds most companies back from having a great product strategy
- Building a product roadmap and strategy that actually works
- How to empower your teams to solve problems instead of only building features
Who owns the product strategy? Product managers or UX Designers?

Episode 7 with Jeff Gothelf

Andy Vitale, Director of UX at Polaris Industries on the Aurelius podcast

Episode 16 highlights:

- What makes experiences valuable
- Getting a “seat at the table for design”
- How to grow from a designer into a design leader
- Speaking the language of business to sell your ideas
- How to tie design decisions to business metrics

Episode 16 with Andy Vitale

Erika Hall, co-founder at Mule Design on the Aurelius podcast

Episode 17 highlights:

- Use research and design to create products and systems that are more balanced
- Where to start helping your company make a bigger impact with user research
- “Startup” culture and why it can be very unhealthy and unproductive
- Why some companies still aren’t doing user research and how you can help
- How having shared goals boosts collaboration and creativity

Episode 17 with Erika Hall

Aurelius Podcast Episode 18 Highlights

- How user research directly applies to making businesses more successful
- Doing customer research to inform pricing strategy
- Figuring out what is most valuable to your customers
- Using customer research to develop buyer personas
- How you’re probably doing surveys wrong and how to fix that
- Helping people understand what you learned from user research and put it to use
- Potential pitfalls of building and using personas and how you can avoid them

Episode 18 with Patrick Campbell

Episode 29 highlights with Jorge Arango:

- The similarities between physical architecture and UX design

- Tips we can apply from the process of architecture to digital design

- How to think about physical spaces to inform the digital information spaces you create

- Feedback loops in digital information spaces

- How the rate of change in physical buildings vs. digital spaces has changed our expectations as a culture

- The ways language greatly impact our expectations and design of digital spaces

- Design ethics in digital places where civic discourse happens and how we as designers can be more mindful in creating them

Episode 29 with Jorge Arango

Aurelius

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