Covering the world of movies, gaming, toys, lifestyle, digital brands and more, Season One of the Licensing Mixtape delved deep into the pandemic to find out how brands were working to drive change and keep moving forward in 2020.

The Licensing Mixtape - Playlist

Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.

Licensing Mix Tape

S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

To mark the launch of License Global's first themed issue, Ben Roberts takes a deep dive into The Kids Issue, looking at our Top 5 takeaways, exclusives, and insights from the stories themselves.

S2 E6: The Top 5 Takeaways from License Global's Kids Issue

Eric Morse of direct-to-consumer retailer Redbubble joins Patricia DeLuca of License Global to discuss how brands and retailers can truly cater to fans everywhere.

S2 E7: Inclusivity, Fandom and Retail with Redbubble

To mark the launch of License Global's Gaming Issue, we’re looking at the top five brand engagement trends and methods behind the biggest entertainment platform in the world.

Read the gaming issue here: https://www.licenseglobal.com/magazine/april-2021#1

S2 E8: Gaming Issue Special - Top 5 Brand Engagement Trends in Gaming

Navigating the consumer engagement landscape is more challenging than ever. With new platforms emerging every day, consumers have options on where to engage. Bioworld understands that and is meeting the fans wherever they are. This makes it easier for their retail and brand partners to succeed.

McKenna Morgan, digital editor, License Global is joined by Beth Taylor, Jennifer Staley, Sean Parnell, Chad Neurenberg and Casey Hulse of the Bioworld team to discuss how Bioworld connects with fans at retail.

License Global x Bioworld - Episode 2: Connecting Fans at Retail

License Global shares its exclusive cover story interview with John Friend, head, Halo & Xbox Consumer Products, and goes behind the scenes with the global gaming disruptor brand behind "Halo" and a new generation of cutting-edge consoles.

S2 E10: Discussing The Halo Effect with Xbox

Season 3 has landed, offering a dedicated look at the upcoming events, high-profile panels, and cutting-edge trend insights.

To kick us off Anna Knight (VP, Licensing, Informa Markets) brings together a License Global Live panel with Mark Kingston (ViacomCBS), Gary Pope (Kids Industries), and Jon Gisby (WildBrain Spark) to discuss the evolution of kids content.

Season 3

S3 E1: License Global Live - The Evolution of Kids Content

Gary Ma, COO of Epik speaks with License Global's Ben Roberts to explain everything you need to know about non-fungible tokens (NFTs).

Licensing Mix Tape: Season 3

S3 E2: Epik Explain Everything You Need to Know About NFTs

Globally renowned beauty influencer Hyram Yarbro and Mike Bienstock of Semaphore Licensing join License Global's McKenna Morgan to discuss launching the SELFLESS skincare brand.

S3 E3: Hyram Yarbro on the Launch of SELFLESS with Semaphore Licensing

From his time in creative publishing to his time at LucasFilm ahead of the launch of “The Empire Strikes Back,” or his tenure at Topps – working with Garbage Pail Kids and some of the world’s greatest brands – Ira Friedman talks to License Global's Patricia DeLuca about the power of fan engagement.

S3 E4: Ira Friedman of Topps Talks Publishing, ‘Star Wars’ and Trading Cards

From entertainment brands like "Paw Patrol" and "Bakugan" to global toy partnerships with the likes of DC, Max Rangel, chief executive officer, global president, Spin Master shares his view on the key pillars of Spin Masters future.

S3 E5: Spin Master CEO Max Rangel Talks Brand Strategy

Jennifer Staley and Beth Taylor of Bioworld share what keeps the team positive and optimistic—and why it’s so important for licensing success.

S3 E7: Bioworld Presents... Cultivating Happiness

Patricia DeLuca of License Global sits down with Funko and Macy's present for an exclusive insight into the latest reveal of a brand-new partnership.

Exclusive Episode: Macy's and Funko Discuss a Partnership Like No Other

Pierre Sissmann and Bruno Danzel d'Aumont of Cyber Group Studios shine a light on global animation trends and building a brand that lasts with "Gigantosaurus."

S3 E8: Cyber Group Studios on Building an Animation Brand that Lasts

Three franchise leaders discuss how Disney taps into its powerful ecosystem to create constant memorable moments for its fans across products, games and publishing.

S3 E9: The Art of Storytelling with The Walt Disney Company

The License Global Team breaks down their top picks of 2020 edition of The Influentials report, as the December issue gives us chance to look back at the brands that broke the decade as well as those to keep a close eye on over the next ten years.

S1 E17: The Biggest Brands of the Decade with License Global

Jonathan Neill, commercial director, Rugby League World Cup 2021 joins Ben Roberts to discuss the resilience of sport, how to engage fans on and off the pitch and how to build the biggest event to be held in the U.K. this year.

Licensing Mix Tape: Season 2

S2 E1: Rugby League World Cup on Strategy, Sport & Social Impact

Founder of Products of Change, Helena Mansell-Stopher, joins Ben Roberts to discuss the organisation's sustainable goals, the industry leaps underway across brands and licensing and the small steps brands can take to make a big impact today.

S2 E2: Going Green with Products of Change

Bioworld's Jennifer Staley and Beth Taylor join License Global's Bibi Wardak and McKenna Morgan for an in-depth discussion on fandom, the creativity it fuels and how Bioworld has become a fan-favourite from gaming to movies, anime and beyond.

License Global x Bioworld - Episode 1 - Powering Fandom

Ben Roberts speaks to Kids Industries for an in-depth insight into how the psychology of fandom works, why nostalgia isn't a big enough word for what we share with our kids and what family brands need to do in order to stand out in 2021.

S2 E4: Kids Industries on Kids Fandom and the Importance of Play

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.