In this premiere episode of *Talented vs. Tactical: R&B Reimagined*, we break down what it truly means to be a “talented” R&B artist versus a “tactical” one. Is soulful vocal skill enough to thrive in today’s industry, or does strategy now outweigh substance? We’ll compare artists who have built legacies based on vocal authenticity—like Jazmine Sullivan and Giveon—with those who mastered branding, streaming optimization, and digital presence to dominate charts—such as Bryson Tiller and Brent Faiyaz. The conversation doesn’t pit one against the other—instead, it unpacks how both approaches shape the soundscape of modern R&B. Featuring commentary, industry insight, and a splash of humor, this episode sets the stage for a deeper dialogue on where R&B is headed.

Sheep Cloud Shaw