Learn how to stand out from competitors using social media
Learn experts tips on how your company can dramatically stand out and top rank its Google rank, advertising, or social media presence.
Know the power of online reviews for businesses and why you must ask for it.
 
Resources/Links:

http://www.jasonmcdonald.org
Free Stuff on SEO | Social Media Marketing | Adwords
Jason’s Best Selling Books SEO Fitness Workbook, Social Media Marketing Workbook, Adwords Workbook, The Password Book
Summary
 
Jason McDonald is an SEO, AdWords and Social Media Consultant and Expert. He is a teacher, corporate trainer and an Amazon bestselling author. He is passionate about figuring out how things work and explain that to others in a fun, comic yet empowering way.

In this episode, Jason deeps dive on the power of social media and gives expert advice on how a business can dramatically improve its Google rank, advertising or social media in order to stand out.

Check out these episode highlights:

00:47 – Jason’s professional journey as an SEO, Social Media and AdWords expert
01:43 – Jason’s defines his ideal clients of small business owners who wants to use digital marketing
02:00 – problems Jason solves for businesses who struggle with their conceptual framework concept and do not know what to do
02:44 – symptoms clients experience before they start working on their social media
04:03 – common mistakes business owners do before they consult Jason
06:00 – Jason’s Valuable Free Action (VFA): Focus on your reviews.
07:05 – Jason’s free Valuable Action Resource (VAR)
07:54 – Jason’s most Valuable Free Tip (VFT): Never stop learning.
Tweetable Takeaways from this Episode:

Once you have a conceptual framework, everything falls into place.
A common mistake is you’re on every single social media and you are doing them all poorly.
Focus on your reviews. Ask happy customers to write you a review.
Reviews are worth their weight in gold and they are more powerful in most cases than Facebook, Instagram or Twitter.
If somebody is happy with your service, ask them to write you a review.

Marketing The Invisible

Social Media Workbook In 7 Minutes With Jason Mcdonald

Learn how to integrate personal development with business development
Learn how faith, focus and money flow can co-exist in business
Learn weekly practices for clarity, confidence, and cashflow
 
Resources/Links:

https://www.themoneykeys.com
3 Money Myths Kit
Karen’s best selling book – The Money Keys
Summary
 
Karen Russo is known as the Money Momentum Coach. She is also an award winning author of The Money Keys: Unlocking Peace, Freedom and Real Financial Power. Her entire career has been about integrating personal development with business development, using new money conversations based on values, empowerment and professional success.

In this episode, Karen deep dives on her unique coaching framework as she blends her experience and expertise as an ordained minister, a corporate financial professional and a successful spiritual leader into offerings that help business owners, creative professionals and service providers activate their powerful potential and jumpstart financial freedom.

Check out these episode highlights:

00:57 – Karen’s professional journey as the Money Momentum Coach
01:43 – Karen defines her ideal clients – entrepreneurs who want personal and professional growth
02:32 – problems Karen solves for business owners who struggle with their cashflow and business decisions
03:05 – symptoms Karen’s clients experience
03:51 – common mistakes that business owners make before they consult Karen
04:56 – Karen’s Valuable Free Action (VFA)
06:47 – Karen’s free Valuable Action Resource (VAR)
07:07 – Karen’s most Valuable Free Tip (VFT): Benchmark yourself.
Tweetable Takeaways from this Episode:

Money momentum comes from weekly rhythms. They are Money Monday and Faithful Friday.
Use the best that you have in your own life and apply it to your money and finances. It is powerful.

Grow  Yourself,  Grow  Your  Wealth in 7  Minutes  with Karen Russo

Learn how you can improve your website’s bounce rate
Know how you can push your website visitors towards what you want them to do
Learn ways to lower bounce rate and boost your conversion
 
Resources/Links:

Join The Pitch Pack Event, May 24th 2018 9 am NZ time Pricing Creativity: Learn pricing theory so you get paid for the VALUE you deliver not the TIME it takes.
http://creativeagencysecrets.com
Summary
 
Rebecca Caroe is a B2B marketer, new business development specialist, CEO and founder of Creative Agency Secrets. In her 25+ year career, she helped CEOs and business owners learn ways to win new clients with persistence, diligence and flashes of inspiration.

In this episode, Rebecca and Tom went into the extraordinaire pragmatic, doable and achievable way of attracting inbound leads. She also shares strategy and tactics on how to lower your website bounce rate in 7 minutes.

Check out these episode highlights:

00:30 – Rebecca Caroe’s entrepreneurial and business journey as a B2B marketer
01:26 – Rebecca describes her ideal B2B clients
01:50 – problems that Rebecca solve for clients who seek more sales and want to create upsells to their existing clients
02:22 – symptoms clients experience with their website bounce rate
03:18 – how website owners benefit from lower bounce rate
04:20 – common mistakes when trying to reduce their website bounce rate
05:11 – Rebecca’s Valuable Free Action (VFA): Go to your analytics program, go and find the list of top 20 entrance page and exit pages and look for correlations.
07:32 – Rebecca’s free Valuable Action Resource (VAR): http://creativeagencysecrets.com/blog/
07:40 – Rebecca’s most Valuable Free Tip (VFT): On every single page, know the next thing you want someone to do.
Tweetable Takeaways from this Episode:

Bouncing means if you only visit one page, you are deemed to bounce off the site.
When people visit your website, you want people to look around and ultimately to get in touch.

How to Lower your Website Bounce Rate in 7 minutes with Rebecca Caroe

Learn how to apply the 80/20 rule to grow your business
Know why it is said that sales is a disqualification process
Learn if Facebook Ads is fit for your business
 
Resources/Links:

Website – www.perrymarshall.com
Perry’s Book – 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Free Tool – isfbforme.com
Summary
 
Perry Marshall is World’s #1 Expert on Sales Growth through 80/20 Leverage, entrepreneur and bestselling author on Google & Facebook ads. Clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.

In this episode of Marketing the Invisible, Perry and Tom deep dive into what 80/20 strategy is all about. Perry explains the 80/20 Rule and how it transformed his paradigm and approach to doing business.

Check out these episode highlights:

00:35 – Perry Marshall’s professional background as an online marketing strategist
02:11 – he describes his 6 to 7-figure ideal clients who want to scale up
02:44 – problems that Perry solves for clients who struggle in scaling up their business
03:14 – symptoms clients experience with being ‘all things to all people’ strategy
04:23 – common mistakes his clients commit before reaching out to him
06:02 – Perry’s Valuable Free Action (VFA): isfbforme.com
sell8020.com
10:10 – Perry’s most Valuable Free Tip (VFT): There is an 80/20 inside every 80/20.
Tweetable Takeaways from this Episode:

When people are new they’re not really willing to accept the reality of what the entrepreneur life is really like and they are not ready to learn.
The most important thing when you sell something is to disqualify the people that should not be buying it. It gives you a tremendous amount of authority when you have a much smaller group of people who remain.
What 80/20 says, “Sales is fundamentally a disqualification process, not a convincing process, not a coaxing process, it is not a siren song thing. If you can really internalize that it will change your entire experience. It will also change your demeanor and your posture because nobody feels that you were chasing them around.”

How to Use 80/20 to Generate More Pay Per Click in 7 minutes with Perry Marshall

Learn how to make your prospects and clients to take action using business videos
Know why it is important to hire an expert to make your videos
Learn the common mistake business owners make in making the business videos
 
Resources/Links:

 Ryan Spanger’s Website
 The Dream Engine Blog
Summary
 
Ryan Spanger is Melbourne’s most respected and sought-after video production expert. He is the managing director of The Dream Engine. He developed and refined methods to crystallize the results businesses need through video marketing.

In this episode of Marketing the Invisible, Ryan and Tom deep dive into the art and science of creating business videos that not only look good, but also inspire and compel audiences to take action.

Check out these episode highlights:

00:35 – Ryan Spanger’s professional background as a video production expert
01:19 – describes his ideal clients who wants to move up and change through video marketing
01:44 – problems that Ryan solve for clients who wants to catch attention through video
02:24 – symptoms clients experience with their messages not getting across to their target market
04:39 – common mistakes his client does before reaching out to him
06:48 – Ryan’s Valuable Free Action (VFA): Contact a video production expert.
07:20 – Ryan’s Free Valuable Action Resource (VAR):  The Dream Engine Blog
Tweetable Takeaways from this Episode:

People love watching video when it is done right.
Constantly getting conversations set up with your audience early on online so that you can start to educate them before you actually speak to them face to face because the idea is that ideally by the time you’re face to face or on the phone, they’re familiar with you
If you’re making customer-facing videos for your prospects and clients then they really need to be as professional as possible as all of your other branding elements — your website, your logo, your copywriting — because the risk is you can actually end up undermining your brand and repelling your audience by making substandard videos.
That’s exactly why you hire an expert, so that you can get on at what you do best.

How to Increase Engagement and Conversion Using Video in 7 minutes

Learn how to use testimonials to attract leads, conversion and sales
Know the difference between a compliment and a quote
Learn how to make fact-focused business video testimonials
 
Resources/Links:

 Bob Clark’s Website
 Temi Transcription Program
Summary
 
Bob Clark is the CEO of OnFire Reviews & Content, he helps business owners leverage on their current clients’ testimonials to attract leads, convert appointments and close sales.

In this episode of Marketing the Invisible, Bob and Tom deep dive into how a testimonial full of concise quotes that focus on facts, not flattery can help business owners close sales.

Check out these episode highlights:

01:10 – Bob Clark’s professional background as CEO of OnFire Reviews & Content
02:47 – describes his ideal clients
03:27 – problems that Bob solves for his clients
04:01 – symptoms his clients experience when they want to convert leads to clients
04:51 – common mistakes his clients make when they want to use testimonials for their marketing
06:12 – Bob’s Valuable Free Action (VFA): Have a friend talk to your clients for testimonials.
07:29 – Bob’s Free Valuable Action Resource (VAR): OnFire Reviews & Content Free Ebook
07:29 – Bob’s Free Valuable Tip (VFT)
Tweetable Takeaways from this Episode:

We show people how to use testimonials in their marketing to fight objections, build instant trust and rapport, and shorten the sales cycle.
A compliment says “You are awesome!”. A quote says exactly what you did.

Cutting Edge Ways to Use Testimonials in Your Business In Just 7 Minutes

Learn how being authentic can increase your likeability
Learn how to leverage word of mouth as a solopreneur expert
Learn how to write and talk about your expertise in a clear compelling way
 
Resources/Links:

 Michael’s Valuable Free Resources (VFR): www.michaelkatz.com/invisible
 Michael Katz’s Website: www.bluepenguindevelopment.com
Summary
 
Michael Katz is an award-winning humorist and a former corporate marketer, founder of Blue Penguin and he is the Chief Penguin. He specializes in helping established solopreneurs and professionals to get more and better clients by positioning themselves as likeable experts.

In this episode of Marketing the Invisible, Michael and Tom deep dive into how a personal story can help in marketing your services and why likeability is more upside than capability.

Check out these episode highlights:

01:10 – Michael Katz as the founder of Blue Penguin Development
02:01 – Michael describes his solo professional clients
02:47 – problems that Michael solves for his clients
03:29 – symptoms his clients experience when they have a hard time explaining what they do
06:40 – common mistakes his clients make: not using a personal story
08:12 – Michael’s Valuable Free Resource (VFR): www.michaelkatz.com/invisible
Tweetable Takeaways from this Episode:

I give people the words they need to clearly explain what they do.
I always use the term “Likeable Expert”, because to me that is what you need to be seen as. Everybody gets the expert piece, people need to believe that you are good at what you do.
The problem with capability is everybody that you are competing with who is worth worrying about has the same qualifications.
Likeability — my interest in connecting with other people, talking to you, hiring you is the thing that you can move the needle on. I can’t tell if you are a good doctor, but I can tell if I like you and people tend to ignore that.

Why Likeability is More Upside than Capability in 7 Mintes

Learn how to become the #1 trusted expert in your industry
Know the basics you must have in place before you embark on to the journey of creating that profile of you as an authority
Learn how being the “highest level of good for someone” can benefit your business
 
Resources/Links:

The 5-Minute Authority
The Video Brain
FormLift for Infusionsoft Web Forms
Gary Vaynerchuck’s Book: Jab, Jab, Jab, Right Hook
Summary
 
Steven Washer helps business owners become valuable experts by broadcasting their authentic inner authority using video. He is the Founder and CEO of Visible Authority, a firm that is internationally known for helping to transform business owners into industry-famous personalities in months rather than years. In addition to his stewardship of Visible Authority, he has 10 years of experience as a field producer for a multi-national manufacturer and 10 years of teaching at the university level. He is also the author of The Video Brain, a primer on the use of video in business and marketing for non-video professionals.

In this episode of Marketing the Invisible, Steven and Tom deep dive into how to help business owners become the #1 trusted experts in their industry.

Check out these episode highlights:

01:01 – Steven Washer as the founder of Visible Authority
02:41 – his ideal client is a person who’s heart is on their sleeve, their head is on the clouds and their brain is on permanent overdrive
03:18 – problems that Steven solve for his clients who lost their mojo in moving their business online
03:51 – typical symptoms people experience having done the marketing pretzel thing, having lost their mojo, having felt like giving up
05:06 – common mistakes that people make when trying to get their mojo back and be more authentic
07:00 – Steven’s Valuable Free Action (VFA)
09:05 – Steven’s Valuable Free Resource (VFR): The 5-Minute Authority
Tweetable Takeaways from this Episode:

All the mistakes stem from a common problem and that’s based on a kind of neediness and that can make them flip from one tactic kind of desperately into another not understanding really how that tactic wants to be used.
They’ve stayed way too long with a tactic that’s failed and then when it does fail, they fail to understand the gift of insight that that failure is trying to give them in the first place.
For people who knows something about how they help people, they’ve got to understand something: You’re not going to make some huge change to what you do with your life and your service so instead of trying to twist yourself into something else, into what you think the world wants you to be, all you need to do is ask yourself one question, “What is it that I already do that maybe I even love doing that not a few someones in the world would find incredibly valuable and in fact utterly priceless?”
What is the highest level of good for someone that you can do?
Stay out of neediness. Start sharing. You can’t have neediness and sharing in the same space in your brain.

How to Trasform Yourselft into a Visible Authority in 7 Minutes with Steven Washer

Learn how a podcast guesting can help you expand your reach and network
Learn how to create a Podcast One Sheet
Learn how having a ‘list of questions’ can help you pitch your expertise better and screen your podcast guests
 
Resources/Links:

Podcast Guests: Connecting Podcasters with Great Guests
Summary
 
Andrew Alleman is the creator of Podcast Guests, which connects podcasters with experts, authors and other podcasters.

In this episode of Marketing the Invisible, Andrew and Tom deep dive into how podcasters can connect, invite and screen relevant experts and other podcasters to be guests on their show in order to grow their network.

Check out these episode highlights:

00:53 – Andrew Alleman as the creator of Podcast Guests: Connecting Podcasters with Great Guests
01:25 – who is his ideal client
02:59 – symptoms his clients experience when they forget to stand by their authority
05:06 – common mistakes people make when trying to connect with potential guest
05:31 – importance of having a ‘one-sheet’ as a podcaster
06:53 – Andrew’s Valuable Free Action (VFA): Create a one-sheet and come up with that list of questions that will really help you figure out which podcast makes the most sense for you.
07:30 – Andrew’s Valuable Free Resource (VFR): list of 4000+ podcasts looking for podcast guest
08:00 – Andrew’s Valuable Free Tip (VFT): Do not get too hung up on which podcast you are going on.

Tweetable Takeaways from this Episode:

Being a guest on a podcast is a great way to grow your business but getting podcaster to invite you on their show can be a lot of work. 

I bring the podcasters into the room so you do not have to go through of all that mess trying to figure out who they are, and contact them. 

People do not understand the podcast that they are going to be on and what their qualifications are. 

Treat every podcast as an opportunity.

How To Grow Your Business by being a Guest on Podcast

Discover the 3 steps you need to know to obtain your business’ rapid growth
Learn how to make a sales system that works
Learn how to uncover a niche market of willing and motivated-to-buy customers
 
Resources/Links:

Three Steps to Rapid Growth
theintrovertsedge.com
Summary
 
Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes.

In this episode of Marketing the Invisible, Matthew and Tom deep dive into Matthew’s real passion for helping small business owners end the overwhelm of doing sales and get on a clear path to Rapid Growth.

Check out these episode highlights:

00:35 – Matthew Pollard as the “Rapid Growth Guy”
02:10 – who is his ideal client
02:21 – problems that Matthew solves for his introverted service provider clients
03:30 – symptoms his clients experience when they try to explain what they do and describe the service they provide
05:04 – common mistakes people do when trying to implement their sales tactics
06:30 – Matthew’s Valuable Free Resource (VFR): Three Steps to Rapid Growth
07:24 – Matthew’s Valuable Free Resource (VFA): Create your unified message and discover that niche. Go to theintrovertsedge.com
08:59 – Matthew’s Valuable Free Tip (VFT): Do not wait until all the lights to be green to be successful.
Tweetable Takeaways from this Episode:

Sales was a system and it was a system that is perfectible.
Make sure you have a holistic strategy for rapid growth. You got to make sure that your business is built around the whys and the passions of your business. Not just finding an unmet need in the marketplace.
Create a strong unified message that excites and inspires prospects to want to know more about you.
Discover that niche of willing to buy clients. Because if you are speaking to everyone you are speaking to no one.

3 Steps to Rapid Growth in 7 Minutes with Matthew Pollard

Tom Poland is the creator of The Five Hour Lead Generation Challenge found at www.FiveHourChallenge.com and the proprietary Leadsology® Model.

He works with professionals to embed lead generation systems into their businesses so they enjoy a weekly flow of new client inquiries.

Tom started his first advisory business at age 24 and has gone on to start and sell four others, taking two of them international. In that time, he’s managed teams of over 100 people and annual revenue of more than $20 million.

He is a multiple best-selling author and also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from The 80–20 Principle, Marshall Goldsmith and many others.

Tom is voluntarily married and lives on the sand at Castaways Beach on the fabulous Sunshine Coast of Queensland, Australia.

The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”. 
www.leadsology.guru/podcast

Tom Poland / Marketing the Invisible