For B2B marketers, targeting their audience online often starts with specific demographic and firmographic requirements, like the job titles of your ideal buyers. On social media, things are a little different. We A/B tested using job title-specific filters to only build our followers with people who used keywords like "marketing manager" in their Twitter bios, against casting a wide net where we targeted primarily based on the hashtags people used in their tweets and the handles of influencers or competitors they were following. When we widened our search to find all users tweeting about relevant keywords, while still prioritizing the best-fit prospects, we increased our follow-back rate on Twitter by 41%, had a much wider audience at the top of the funnel, and still held our conversion rates down the funnel, all the way to closed deals. Socedo makes it easy by allowing marketers to create multiple campaigns, so they can test different targeting strategies against each other. The AI-powered search engine prioritizes the Twitter users most likely to follow your brand back online.

Casting a wide net on social media: what we found by A/B testing bio filters - Socedo Live Ep. 21

Today, Aseem is joined by expert consultant Daniela Sztulwark who has helped a wide range of B2B startups and high-growth companies use social media to expand their reach, gain an active audience, and boost their marketing pipeline. Daniela talks about why B2B has specific needs for social media marketing, including using internal subject matter experts to communicate directly to your customers' needs.  &nbsp;

Where, Why, and How: Building a B2B Audience on Social Media - Socedo Live Ep 22

Socedo CEO Aseem Badshah and Director of Operations Arijana Ramic reveal Socedo's mission statement: Shape the future of marketing by delivering a world class product that makes our customers' lives easier through the use of social data. Being customer-centric is at the heart of what we do at Socedo. Arijana and Aseem share how they worked with our employees to come up with the mission statement, how we live it out each day at the company, and what it means for the future of social media marketing.

Shaping the future of marketing, a peek into Socedo's mission statement - Socedo Live Ep 23

At Socedo, we've built templates of Twitter profile and Tweet keywords that marketers can use to target specific audiences. Marketers have already been using them to cut out the headache of keyword research and save time while building a B2B audience on social media. Now, combined with the power of our AI-search engine and Keyword Suggestions tool, we're expanding our templates, so any marketer can start a Socedo campaign as quickly as possible.

The most used audience templates for B2B social media & how we're building them - Socedo Live Ep 24

Social media management platform Sprout Social recently published a blog post on 11 Marketing Trends for 2018. The tips were more specific than the typical "prediction" roundup posts, covering everything from native content to authenticity to new generational trends. Most of Sprout Social's examples were great takeaways for B2C, but we wondered how many of the 11 trends would be applicable to B2B marketers as well. One major theme is the need to focus on engagement at the top of the funnel, which, for B2B marketers, means attracting the right audience.

Decoding 11 Marketing Trends for B2B Marketers - Socedo Live Ep 25

Follow Damien's 3 rules for crafting the perfect direct message that's sure to get a response and drive traffic to your landing page or content: 1) Be relevant and reach out with context 2) Offer value clearly, such as a free resource 3) Include only one call to action, either a straightforward question or a link to one resource. Direct messages, even automated messages, are the future of marketing, with platforms like Facebook, LinkedIn, and Twitter actually encouraging businesses to use automated chatbots on their messaging systems, in order to connect with their customers. When done well, DMs have an average 10 - 20% click-through rate. That's 10X higher than email!

What makes a great direct message for B2B social media marketing - Socedo Live Ep 26

Twitter recently launched a new set-it and forget-it advertising solution called Promote Mode. For a flat monthly rate, Twitter will automatically promote all of your Tweets to an audience most likely to engage with them. But is it worth it? We say yes! Promote mode Tweets had a much higher engagement rate, and we saw a 13% increase in additional total engagements from Promote Mode - or about a couple of cents per engagement. If you're already building a social presence and sharing content on a regular cadence, Promote Mode could be a quick and easy way to boost engagements and drive more traffic.

Is the new Twitter Promote Mode worth it? - Socedo Live Ep 27

Drew Milam is the Sr. Manager of Global Social Media Marketing at F5 Networks. He essentially built F5 Networks' social media strategy from the ground up, including micro-targeting specific segments in their audience across different branded handles. The engaged community that Drew has built drives more brand awareness, traffic to their content, and increased credibility among a diverse ecosystem in the computer networking and security space. Learn about the tools Drew uses, how we measures success, and where social media is making an impact on the marketing and sales pipeline.

How F5 Networks' social media manager leverages multiple brand handles - Socedo Live Ep 28

There are a number of reasons for business professionals to pay attention to their reach of influence: credibility, brand awareness, career development, and employee advocacy, to name a few. Social media management platform Sprinklr partnered with Forbes and LinkedIn to compile a report of the world's 50 most influential CMOs. One common theme was that the most influential CMOs are active on social media, posting twice as often as their peers and growing their network.

How to grow your influence as a business executive - Socedo Live Ep 29

Marketers are well familiar with creating personas. Personas help us create more relevant content, speak in the voice of our customer, and target the right audience across email and paid advertising. How can marketers translate their buyer personas into social media personas? It all starts with keywords, and Socedo's own Adam and Daniel break down the secrets. Whereas we typically think of personas as demographic and firmographic information, social media marketing tends to work best when targeting behaviors and interests. Daniel recommends starting with 3 generic hashtags in your space, then using automated tools like Socedo to find the related keywords and test different audience segments against each other.