Name: On how words create worlds with Dr. Claudia Gross by The IABC EMENA region podcast
Duration: 23 min 33 s
Description: How do the words we use shape our workplaces and societies? In our latest IABC EMENA Podcast episode, Dr. Claudia Gross shares her expertise on green words—language that fosters inclusion, collaboration, and positive action. If you're a communicator or leader looking to refine your messaging and make language more impactful, this episode is for you.

A true citizen of the world and passionate about employee engagement, Bhanu Prakash is a delight to speak with. He has a range of experience in internal communication with companies including Amazon, AXA and HSBC.

In this episode we discuss everything from leadership principles shaping company culture to how to cut the clutter with effective communication.

Bhanu has tips for all of us on good email habits and reminds us to think of our end consumer. 

So pop on your headphones or turn up your car radio and sit back for our relaxed 25 minute chat. Enjoy!

Bhanu Prakash on cutting the clutter

Have you been hearing the discussions around sense of belonging? Wondered about the actual definition or how it relates to our work as corporate business communicators? 

Dr Kendi Guantai takes us through some important concepts in this episode and also talks about authenticity. What do you think?

Dr Kendi Guantai is an award-winning Communications and Marketing expert at the Leeds University Business School (LUBS), where she manages and teaches post-graduate courses in Corporate Communications and Public Relations. She also designs and delivers business related courses on the Goldman Sachs 10K Women’s Programme and sits on the advisory board of Archetypical, the company behind the simulation game ‘Corporate Snakes and Career Ladders’. Kendi is a Leeds Institute for Teaching Excellence (LITE) Fellow, researching students’ intersectional lived experiences of authentic self and belonging during their studies, and the impact of these experiences on the student lifecycle. In addition to Sense of Belonging, her current research interests include Authentic Leadership and Public Sector Communications, and she is actively involved in Decolonising initiatives at the University of Leeds.  Kendi is the Vice Chair of Leeds ACTS! (Academic Collaboration with the Third Sector) as well as the Chartered Association for Business School’s REAG (Race Equality Working Group). She is a recipient of the Dean’s Award for Teaching Excellence (2019) as well as the faculty partnership award for Equality and Inclusion (2021). In 2020, she was recognised as a ‘Local Hero’ by the Leeds City Council for ‘outstanding and tireless services within the local community during the Covid-19 pandemic’.

Dr Kendi Guantai on sense of belonging

How do the words we use shape our workplaces and societies? In our latest IABC EMENA Podcast episode, Dr. Claudia Gross shares her expertise on green words—language that fosters inclusion, collaboration, and positive action. If you're a communicator or leader looking to refine your messaging and make language more impactful, this episode is for you.

On how words create worlds with Dr. Claudia Gross

In a world where society is pushing big companies to be more socially responsible, P&G’s Head of Communications, Alex Malouf joins the Morning Majlis to speak about the challenges of reducing product waste and P&G’s upcoming “Leave Your Mark” campaign that’s looking to set a new Guinness World Record.

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Alex Malouf, Head of Communications of P&G (30.07.2018)

We caught up with Stephen Welch, the lead organizer for EMENAComm, our first ever event in the Gulf. Ahead of the launch of the full agenda in the coming week, Stephen shared a peak at the speakers, topics and issues that we should all be looking forward to prior to February. Enjoy the listen, and stay tuned for the announcement of the full agenda at the start of November.

The IABC EMENA Podcast - the EMENAComm Teaser with Stephen Welch

What an unbelievable year! Now is the time to sit back and enjoy our podcast with Naomi Jones and Michael Nord as they discuss modern leadership. Both bring insights from the year that was 2020 and tips into how to step up for 2021. This is a refreshing podcast for communications professionals at all levels.

Michael Nord is a senior communications and transformation professional with more than 25 years of experience. Michael has covered the communications and change spectrum from strategy and implementation to tactics, creating innovative digital and social media strategies – using new and cutting-edge techniques to engage stakeholders. He is a trained facilitator and experienced in learning and development, knowledge management, public relations, and management of large and small events, on a local and international level. He has held key positions in IABC, on chapter, regional and global level, and has spoken at many events.  

Naomi Jones is the Communications Director, SUEZ recycling and recovery UK. As Communications Director for SUEZ, Naomi has responsibility for both the communications and marketing teams for the UK and Sweden. 

From starting her career in agency life working in public affairs, she became a specialist in sustainability communications, crisis management and corporate communications, with experience spanning industries from retail to banking. In 2009, she became SUEZ group’s youngest ever head of department, aged 28.

Naomi has been instrumental in numerous projects during her 11 years at SUEZ, including increasing SUEZ’s media share of voice in the waste management sector from fifth, to first position. In 2015, she project managed the group’s rebranding and repositioning in both the UK and Scandinavia, and has overseen the employee engagement programme resulting in the company being awarded the Sunday Times Best Companies’ ‘Best 25 Big Companies to Work For’ accolade in 2018 and again in 2020, for a predominantly operational and dispersed workforce.

Naomi has co-authored the book 'Managing a Crisis: A Practical Guide' (2006, Palgrave Macmillan) and is a Chartered member of the CIPR and is a member of the CIPR’s STEM committee.

We hope you enjoy our podcast, brought to you by the International Association of Business Communicators EMENA Region.

Leadership: your New Year's resolution with Naomi Jones and Michael Nord

The IABC EMENA Podcast highlights the voices and stories of communication professionals shaping the future of our field across Europe, the Middle East, and North Africa. As part of the International Association of Business Communicators (IABC), we bring the region’s unique perspectives to the forefront, exploring how communication drives positive change in business and society.

With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.

Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.

On how words create worlds with Dr. Claudia Gross

The IABC EMENA region podcast

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