Photographer Sasha Samsonova is generating quite a buzz with her striking images of women who are comfortable in their own skin and unabashedly sexy. A female Helmut Newton, Sasha is all about celebrating the beauty and strength of the women who stand before her lens. 
 
Born and raised in Ukraine, Sasha is an autodidact photographer who was already shooting for Harper’s Bazaar by the time she was 17 years old, having picked up a camera after her plans to become a professional ballroom dancer fell by the wayside. But her innate understanding of how the body can express emotion in the way it moves has had a direct impact on both her photography and the films and videos she is now directing in Hollywood.
 
Sasha has worked with celebrities like Kylie Jenner, Lili Reinhart, Khloe Kardashian, Emma Roberts, and Kate Bosworth, her images have been featured in the pages of Vogue, L’Officiel, Elle, and Playboy and she has collaborated with brands such as Google, Fear of God, and Revlon. 
 
When you see Sasha’s work it’s all about sensual strength. And when you listen to her speak, you know that her goal in life is to make women feel as powerful as possible. And she has the photos to prove that she is doing exactly that.

071 Sasha Samsonova: Photographing Female Power

Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions. 

Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G. 

The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be.

I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing. 

This interview took place in June 2021

083 Guillaume Delacroix: Fashion's Badass Brand Strategist

Olivier Rousteing, the creative director of Balmain, talks about his new collaboration designing costumes for the Paris Opera house, the debut of his make-up line with L'Oreal, his childhood, his friendship with Kim Kardashian and where he wants to take the Balmain brand.

001   Olivier Rousteing - The Creative Director of Balmain

I have known JJ Martin for my entire professional career. And yet, until this podcast interview, I hadn’t realized just how much our lives were parallel. We are both California girls, we both left the United States to follow our hearts to Europe, and we both became top fashion journalists in international fashion capitals. 

Now all of this is a fun side note to this interview. But the real reason I wanted to speak with JJ is to finally learn the how and why behind her choice to launch her company, La Double J, in 2015. If ever there was an inspirational story about how to be fearless when it comes to pivoting and creating a second act for your career, it’s JJ’s story. 

But I am getting a bit ahead of myself. In this podcast, you will hear all about how JJ was able to start to follow her passion for fashion through the fields of advertising and marketing. How she ended up living in Milan, not speaking a word of Italian. And how a chance meeting with the renowned fashion journalist Godfrey Deeny put her on the path to becoming one of the top fashion writers in Milan, eventually spending 15 years on staff at publications like The Wall Street Journal, Harper’s Bazaar and *Wallpaper. 

Today, however, JJ’s love of fashion, and more specifically bold prints and great Italian artisans, has manifested itself into one of the industry’s most beloved independent businesses. La Double J is an e-commerce website that extols all things vibrant and vivid. Her curated selection of vintage patterned prints on easy to wear dresses, pants, and tops have made her site the go-to place for anyone who loves to be the center of attention when they walk in a room. 

Better yet, JJ has smartly evolved the company to become an avenue for her to highlight the work of Italian artists and brands that she feels need to be celebrated, such as the porcelain company Ancap, the Venetian glassmaker Salviati, the luxury handbag company Valextra and Acqua di Parma, by creating collaborations that blend their work with her own uniquely colorful universe.  

More recently JJ has expanded La Double J even further into the lifestyle brand space with a new focus on the world of wellness and helping women around the planet find their inner goddess. In the section on her site dedicated to living like an Italian, JJ discusses topics like the power of color on the psyche, chakras, and the movement practice of Qi Gong.

Just on a technical side note, I did want to let all you listeners know that JJ and I did our interview over Zoom video. So don’t be surprised by a couple of very minor audio issues. And if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action.

Now get ready to be inspired by JJ’s story. How she was able to manifest the career she wanted through passion, determination and hard work should motivate all of us. now more than ever, to start following our dreams.

051 JJ Martin: The Entrepreneur Putting a Bold Stamp on Fashion

The Fashion Your Seatbelt podcast gives its listeners the rare opportunity to hear from some of the leading voices working in the fashion industry today. Each podcast is an exclusive one-to-one conversation with a creative who is crafting the future of fashion. Hosted by the renowned and award-winning fashion journalist Jessica Michault, this podcast is designed to take its audience directly to the heart of fashion and discover what makes it tick.

051 JJ Martin: The Entrepreneur Putting a Bold Stamp on Fashion

Fashion Your Seatbelt

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